1. 2009 | Westergasfabriek | Amsterdam | http://eComm.ec

3. Music Industr(ies)

4. 2 Problems for
Musicians
Problem #1: Getting people to listen to your music
Problem #2: Getting someone to give you money

5. FREE

6. Information wants to be free!
Stewart Brand

7. Information wants to be free!
...but it also wants
to be expensive!
Stewart Brand

8. FREE?
--------------
$$$?

9. 1.

10. Getting people
to listen to your music

11. Pervasive

12. F
Pervasive
e
e

17. Chris Brown’s “Forever” back in the
iTunes top 10

18. Michael Angelakos

27. it’s being remixed into
background music on
videos...like this......one...

30. 2.

31. getting someone
to give you money

32. Personalization
Embodiment
Accessibly
Findability
Authenticity
Immediacy
Kevin Kelly

33. Personalization
i wordpress.............................

34. Embodiment

35. Accessibility

36. Findability

37. Authenticity

38. the same information
Immediacy

39. Josh Freese
$50 CD + Thank you phone call

40. $250 CD + Lunch Together

41. $2,500 CD +
Drum Lesson
& Foot Massage

42. $5,000 CD +
writes a song
about you

43. $75,000 CD +
joins your band for a month...

47. Why is this
Important?

48. 2 Problems
Problem #1: Getting people to use your stuff
Problem #2: Getting someone to give you money
SOLUTION:
Copy What Canʼt Easily Be Sold
+
Sell What Canʼt Be Copied

49. Chris Castiglione
castig@gmail.com
www.ccastig.com
www.twitter.com/castig

50. Headline Sponsor
Platinum Sponsors
Gold Sponsors
2009 | Westergasfabriek | Amsterdam | http://eComm.ec