Please see blog http://blog.eComm.ec

2. Using voice calls as a context Chris Mairs CTO, Thrutu | Chief Scientist, Metaswitch

3. THE EVOLUTION OF PHONES

4. Imagine Text You’re just around the corner Do you have Jen’s number? You have to see this!

6. complexity

8. Complexity

10. OTT solutions Not the default Not keyed off E.164 number Closed communities Not impulsive

12. Over-architecture

13. Carrier inertiaBut definitely not dead

14. Apple Facetime E.164 number Default dialer Closed Only adds video

15. Using voice as a context

16. Architecture E.164 phone call PSTN 3G Wifi INTERNET Thrutuservers Data channel correlated on E.164 numbers

17. Finding the context From the handset Or from the network