7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey

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eMarketer CEO Geoff Ramsey discusses the 7 key digital trends for 2011, including best practices, case studie

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F E B R U A R Y 2 2 0 1 1 N E W Y O R K N Y 7 Key Digital Trends for 2011 Geoffrey Ramsey @geofframsey

What we’ll look at this morning… Trend 1: Shifting Content Consumption Patterns Trend 2 : Shifting Media Dollars Trend 3: Apps, Apps, Everywhere! Trend 4: Social Media Even More Critical Trend 5: Location Is More Than a Check-In Trend 6: Online Buying Gets More Efficient, Targeted Trend 7: Magnetic Content Rules

Trend #1 Shifting Content Consumption Patterns

TV: 4 hrs, 24 mins Internet: 2 hrs, 35 mins Mobile: 50 mins Newspapers: 30 mins Magazines: 20 mins

Consumers engage seamlessly with content across multiple platforms

… and pay close attention to the way devices and context increase the appeal of advertising

edge of cliff here ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Display = $10.1 B Plus, under the right conditions, people will pay attention to banner ads…

6.6 billion In-app ads = 5% of total mobile ad spending in US

Installed base of both smartphones and tablets will continue to see strong growth

Social media will rival email marketing for budget increases

Social media gets a bigger share of marketing dollars in 2011

The Hierarchy of TRUSTED Sources #1 Friends, Family Editorial Content, Traditional and Online Face-to-face, personal interactions Sources: Edelman; ARAnet; Lightspeed Research; Technorati, etc Advertiser “ Social Sites” Real Friends Someone I follow on Twitter

Businesses are divided on who should manage social media

Social media is no longer an add-on for marketers ,[object Object],[object Object],[object Object],[object Object]

Mobile social network usage will more than double between 2010 and 2015

Thank you Twitter @geofframsey Won’t you “like” me?

eMarketer: A business information service unlike any other Founded in 1996, eMarketer has become the first place to look for unbiased research and trend analysis on digital marketing and media. Approach & Expertise ,[object Object],[object Object],[object Object]

The Total Access Advantage A few of our clients: Over 600 corporations , representing thousands of users, rely on Total Access , eMarketer’s subscription service. With Total Access, you get: ,[object Object],[object Object],[object Object],[object Object],[object Object]

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