This document summarizes a presentation about using enterprise social media for recruitment agencies. It discusses how social media can be used to source candidates, engage clients and promote brands. Examples are given of companies that have saved money and hired more candidates through social strategies. Common concerns of agencies are addressed, like measuring ROI and controlling messaging. The presentation provides tips on listening to conversations, targeting communities, and engaging stakeholders through content sharing. Integrating social media requires setting objectives, training staff, and reviewing processes on an ongoing basis.

1. Beyond the NoiseEnterprise Social MediaforRecruitment AgenciesElite LeadersSeptember 21st, 2011byColm HannonMD of eSocialMedia.co.uk

2. To Start Who are you? What do you want to get out of this session? Where are you with Social Media? What are your issues with Social Media?

3. Agenda Session 1 Introductions Questions for you Enterprise Social Media What UK businesses & recruiters are doing What you could do Your questions for me Session 2 Your Real Life Challenges Walking through the process Key Take Aways

4. My Background

5. To set the record straight: I don’t know everything about social media!

6. But eSocialMedia has: Smart & experienced consultants A proven methodology Over 60 social media partners Common sense A fantastic client list and track record

7. The Bar Analogy

8. The ME-ME-ME Guy Analogy/Corporate Narcissism

9. What is Enterprise Social Media? Enterprise Social Media is the deployment of online, collaborative communication to improve business relationships and reduce costs.

10. The evolution of social media for direct recruitment Buying social recruiting tools and platforms for search and message (Still ‘corporate narcissism’). Relevant content-drivenmarketingusing a hub & outpost model with moderator Talentpoolsbasedon online communities, driven by recruitment departments that listen. Facebook advertising. Use LinkedIn to find candidates (Search Network, LION and Free Inmail). ATS integration with social channels & broadcasting vacancies on Twitter and FB and LI. Departments having online business-related interactions & workingwith recruitment department

11. How we get involved in the conversation...Direct Resourcing Think TankThe Talent Think TankDigital Leaders Think TankThe Rugby Business Network

12. How brands recruit using social media....

13. Eversheds - creating a ‘Social Media Army’ Eversheds Content Hub Financial Services Pensions Real Estate

14. Vodafone saved an estimated £2m in hiring fees from a conversational marketing strategy

15. What I hear recruitment agencies say We want: More new clients Grow existing accounts Better candidates Less poor candidate volume Better internal communication and training Reduced costs We are worried about: SM reducing productivity Controlling the message Cost of time and £ investment I’m already too busy! ROI? What if we mess it up?

16. To set the scene

17. In Executive Relationships > +

18. But.... + < +

19. Your communications people talk to the media and markets Your sales people talk with prospects Your business exists through conversations Your recruiters talk to candidates Your support people talk with customers

20. Customer Service How can Social Media support and enhance key business functions? Biz Dev PR Marketing Compliments of Olivier Blanchard

21. Replace the term ‘social media’ with the term ‘social interaction’ and it will start to make a lot more sense

22. Community & social business technology is here & big.....

23. There is a new breed of social recruitment technology company Keep yourself informed

24. Capgemini's CTO team reduced email by 40% using Yammer. IDC say $1m saved per 1000 staff in productivity.

25. G4S using Talent Communities

26. Jive Community Platform for Brand Awareness

27. Jive For Sales

28. Top 20 UK Sites (Alexa, March 28th 2011) Google UK Google Facebook YouTube BBC Online Yahoo! eBay UK Windows Live Wikipedia Twitter Amazon.com Blogger.com Linkedin MSN PayPal The Guardian Wordpress The Daily Mail Bing Flickr

29. Experian Hitwise shows that 9000 social-networking sites received 2.4 billion hits from the UKin January 2011

30. And 22% of Grandparents in the UK are using social networks! Mashable 2011

31. Three C’s of Social Media Content Conversation Community

32. Own your own conversational spaceWhile you still can

33. Recruitment in Retail

34. Apple is the closest ranked ‘recruitment in retail’ YouTube video behindRetailCrossing.com

35. By 2014 Mobile Internet usage will have overtaken desktop Internet usageMorgan Stanley 2011

36. That’s 15 months away.....Are you ready?

37. Jobvite Recruiter Survey

38. Job boards are trying to catch up

40. Advertise, Message and Promote

42. Jeff Bullas & Greg Savage CEO of Firebrand Talent on YouTube

43. Greg’s Savage Truth about Social Media Helped international internal comms with staff Filled a conference via Twitter SM is not the solution to all of their problems but a big part Met suppliers and trainers online who trained his staff Made hires for his company Blog is exposed in industry press

44. Greg’s Savage Truths about Social Media Each recruiter has a personal url on their site Video is the future Job boards don’t find people – people find people Time is a challenge Take social media seriously Don’t under estimate the positive and negative impacts It’s an ongoing commitment & not a quick fix

45. What to do... Listen Target Engage

46. What many organizations forgot to ask before getting into the Social space: “What are we trying to accomplish?” Define the objective FIRST. THEN come up with the tactics. Slide compliments of Olivier Blanchard

47. What does a Monitoring Dashboard look like? Other tabs display relevant videos, conversations and competitor mentions Google news summary RSS News feeds Conversations on forums Conversations on blogs

48. Monitor Broadcast & Engage Plan & Produce Content Ongoing Process

49. Recruiters are becoming sector expertsby adding value & sharing: Articles Videos Presentations Podcasts Data Contacts Advice

50. Basic Relevant Infrastructure Do you have this?

51. Cost effective tools...

52. What Should You Do Next? Set real business objectives Look at what you are currently doing and what is working for you and the competition Start with a pilot Define how each department will utilise social media Integrate existing and new solutions Draft processes to improve operational efficiency Train your staff Review and improve

53. Questions...

54. Session 2

55. What is your Social Media strategy? Example of a key challenge or objective in Q4? How are you using social media today? Is it working? What has the return been? Have you been using it to address your biggest challenge or main objective?

56. Sample Steps to Social Interaction

57. If you get it right.....