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From blended learning delivery to
          learning content personalization

Advantages of a dynamic publishing LCMS strategy
During the Webinar
Tweet @eXactlearning using the hashtag #DynamicPublishing




 Ask your questions through
 the question pane




                   © eXact learning solutions 2012
Speakers

Bob Little (host)
For over 20 years, Bob Little has specialized in writing about, and
commentating on, corporate learning – and especially learning
technologies. His work has been published in the UK, Continental Europe,
the USA and Australia. You can contact Bob via bob.little@boblittlepr.com




Francesco Pucci (speaker)
Francesco Pucci, eXact learning’s Senior Learning Consultant, supports
customers in the implementation of innovative knowledge, content and
learning solutions. His long experience in enterprise and distributed
software solutions is the sum of his passion for ICT and innovation and the
continuous, careful analysis of the contexts of adoption for each tool or
infrastructure. Francesco tweets @ParrotScience


                © eXact learning solutions 2012
Why Dynamic Publishing


Dynamic Publishing ensures that:
• You can maximise your return on investment in
  learning content
• Learning content aligns with your organization’s
  business goals and the needs of key stakeholders
• Learning content is up-to-date
• Learning content is available on demand in
  whatever format your workforce needs

                   © eXact learning solutions 2012
Keywords:

From blended learning delivery to
learning content personalization:
advantages of a dynamic publishing
LCMS strategy.

Its all about:
• learning
• content
• personalization
• blended
• LCMS
• publishing
• dynamic
• advantages



                          © eXact learning solutions 2012
Dynamic Publishing


 Dynamic
publishing
                            ,,         … a method of
                                  designing publications in
                                  which layout templates
                                  are created which can
                                  contain different content
                                  in different publications.




             © eXact learning solutions 2012
Dynamic Publishing

                            Key benefits of a solid
 Dynamic                    dynamic publishing strategy
publishing                  in learning include:
   and                      • delivering the same
Blended                        content to Mobile, LMS
                               and web portals
learning
                            • rendering content
                               differently for every user
                               group and target
                               population


             © eXact learning solutions 2012
Dynamic Publishing


 Dynamic                                         Template-based
publishing                                     content production
   and

Blended                                   Real time
learning                                  rendering


                                                Dynamic content
                                                  distribution


             © eXact learning solutions 2012
Content personalization

• The need for advanced              • Content
  levels of                            personalization means
  personalization in                   addressing new
  learning & training                  learning
  materials has become a               needs, media, skills
  fundamental condition                and
  of effective education               scenarios, extending
  today.                               blended learning far
                                       beyond the classroom
                                       and 'traditional
                                       eLearning'.

                   © eXact learning solutions 2012
From exchange...
Bottom-up                                            Knowledge          Top-down
   Word-of-mouth                                       Base         Intranet

  User                                                                   Documentation




 Wiki
                                                                     Classroom
                     Informal                     Formal
                    Knowledge                   Knowledge

Community
         Blog
                                                                       eLearning
                                                                          Training




                   On the job
                                                        mLearning


                           © eXact learning solutions 2012
From exchange... to formalization


                  EDITORIAL
                                                      Formal




       Informal




                    © eXact learning solutions 2012
… to personalization
,,    New generation LCMS solutions must
         become 'smarter' and empower
        learning content personalization
 far beyond the way in which this can be done
           using a CMS and LMS today.



           …we call this approach…
         'Dynamic Publishing'
                 © eXact learning solutions 2012
The way through content
production, distribution and maintenance




                  © eXact learning solutions 2012
The sustainable way...


A sustainable approach to content production,
    distribution and maintenance requires
                                                                      simple
                                       template-                                    efficient
  effective                                                           though
                agile project            based                                        asset
  workflow                                                           effective
                management              content                                    management
  definition                                                       tagging and
                                      development                                    policies
                                                                  classification




                                © eXact learning solutions 2012
The sustainable way...
                                                Actors...
                                 Coordination

                  Pedagogy

                                                                                     Needs

                                                 Project
                                                 Manager
                                 Editor / ID
                                                                          Knowledge
User Experience                                                                              Project Sponsor




                                                                              Experts

                             Media
                             team                                                                              Learner




                                                   © eXact learning solutions 2012
The sustainable way...
                                          Actors, process...
                                 Coordination

                  Pedagogy

                                                                                    Needs

                                                Project
                                                Manager
                                 Editor / ID
                                                                         Knowledge
User Experience                                                                             Project Sponsor




                                                                             Experts

                             Media
                             team                                                                             Learner




                                                  © eXact learning solutions 2012
The sustainable way...
          Actors, process and technologies...


               Podcast
                                                                LMS / Intranet




Offline
                                 LCMS
                                                                                 Whiteboard




          Virtual classroom
                                                                   Mobile




                              © eXact learning solutions 2012
The sustainable way...
 Three steps towards content personalization




                       LCMS




  Template-
                         Real time                    LCMS-LMS
based content
                         rendering                    integration
 production


                    © eXact learning solutions 2012
The sustainable way...
 Three steps towards content personalization




                       LCMS




  Template-
                         Real time                    LCMS-LMS
based content
                         rendering                    integration
 production


                    © eXact learning solutions 2012
Adaptive and personalized content
Step 1: template-based content production
 Raw Assets
                                                                         eLearning


                                  Templating system




    Images
     Flash
     Audio
     Video
       ...




          Personalized learning                                       mLearning


                                        Printed materials
                                    © eXact learning solutions 2012
An example of template-based content




                                                             iPad, landscape




          Laptop




                   © eXact learning solutions 2012
                                                     Smartphone, portrait
An example of template-based content




                © eXact learning solutions 2012
An example of template-based content




                © eXact learning solutions 2012
The sustainable way...
 Three steps towards content personalization




                       LCMS




  Template-
                         Real time                    LCMS-LMS
based content
                         rendering                    integration
 production


                    © eXact learning solutions 2012
Adaptive and personalized content
    Step 2: Real time rendering
                                    Real time rendering engine




                                                                               Format
Learning Package




                                                                           Accessibility

            Personalized learning

                                                   Branding
                                         © eXact learning solutions 2012
An example of real time rendering
                                                                        1



                                                                                  Learning Package
                                                  Static and dynamic files
                                                  NOT overriden by XPRE              XML Data


                           4                                                  3
                                Run-time                Dynamic files
                                virtual file
                                 provider             overriden by XPRE

                  Runtime                                                                              Rendering
Learner       virtual package                                                                            cache
                                                                                     Run-time
                                                                                   XSLT Processor
                                                  Static files
                                               overriden by XPRE
                                                                          2       XSLT Stylesheets




                                                                                  Rendering Template
                                © eXact learning solutions 2012
The sustainable way...
 Three steps towards content personalization




                       LCMS




  Template-
                         Real time                    LCMS-LMS
based content
                         rendering                    integration
 production


                    © eXact learning solutions 2012
Adaptive and personalized content
                                 Step 3: LCMS-LMS integration
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consectetur adipiscing elit.
                                                                                                                                         Lorem ipsum dolor
Suspendisse a fringilla justo. Proin                                                                                                     sit amet, consectetur
tempor iaculis turpis et convallis.                                                                                                      adipisicing elit, sed
                                                                                                                                         do eiusmod tempor
Class aptent taciti sociosqu ad                                                                                                          incididunt ut labore
                                                                                                                                         et dolore magna
litora torquent per conubia                                                                                                              aliqua.
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Sed ut perspiciatis unde omnis
iste natus error sit voluptatem




                                                                                                          Lorem ipsum                                      @
                                                                                                           Lorem ipsum dolor sit amet, consectetur adipisicing
                                                                                                           elit, sed do eiusmod tempor incididunt ut labore et

                                               Additional                                                  dolore magna aliqua.



                                                sources



                                               Authoring                                      3rd party
                                                tool(s)       Digital repository                LMS




                           Lorem ipsum
     Lorem ipsum dolor sit amet, consectetur
     adipisicing elit, sed do eiusmod tempor
     incididunt ut labore et dolore magna
     aliqua.




                                                            © eXact learning solutions 2012
LCMS-LMS integration
                                        Static publishing
                                                     Manual or Automatic
                                                     hand-over of content




     Additional
      sources                                                                                                     Other
                                                                                                                front-end
                                                                                      LMS content server
                                                                                                                 systems
                               Digital repository
                                                                                                                Additional
                                                                                                                 delivery
                                                            Learning                                             portals
                                                            Package


                          Authoring
                           tool(s)                                                            3rd party LMS

        Authors
Instructional Designers
         SMEs
                                                                                                                Learners
                                                                                                                 Tutors
                                                                                                              Administrators

                                                    © eXact learning solutions 2012
LCMS-LMS integration
                                      Dynamic publishing


                                                                                                         Additional
                                                                                                          delivery
                                                                                                          portals



                                              Learning
                                              Package
                          Authoring
                           tool(s)                                                    3rd party LMS

        Authors
Instructional Designers                                                                                  Learners
         SMEs                                                                                             Tutors
                                                                                                       Administrators
                                                                                            SCORM
                               Digital repository                                          rendering
                                                                                              and
                                                                  Tracking                sequencing
                                                                   engine                    engine
                              Reporting database
     Additional
      sources
                                                    © eXact learning solutions 2012
An example of LCMS-LMS integration




               © eXact learning solutions 2012
Static vs Dynamic publishing

                                                                                     Static            Dynamic
                                                                                                     LMS     LCMS
                                                                               Manual Autom.
                                                                                                    Player   Player
One single content repository                                                                                 
No content duplication                                                                                        
Easy content maintenance and immediate update of course contents                              ()             
Easy update of course structure and navigation                                                ()              
Centralized SCORM tracking and reports                                                                         
Centralized SCORM 2004 learning objectives                                                                     
Delivery of SCORM content through portals other than LMS
                                                                                                               
(web portal, Intranet, CRM, ERP, eCommerce portal)
Limited or no integration costs                                                                      
Consistent user experience in online, offline and mobile learning
                                                                                                               




                                             © eXact learning solutions 2012
Ten advantages of dynamic publishing

                                  I.    Effective maintenance of
                                        content updates
                                  II. Efficient management of
                                        storage space and bandwidth
                                        consumption
                                  III. Flexible re-packaging and
                                        re-sequencing of contents
                                  IV. LMS platform independency
                                  V. Wider re-usability of contents
                                  VI. Open accessibility of contents
                                  VII. Innovative business modelling
                                  VIII. Innovative skills personalization
                                        solutions
                                  IX. Innovative media
                                        personalization solutions
                                  X. Overall content lifecycle
                                        strategy optimization



                © eXact learning solutions 2012
Connect with us
                    www.exact-learning.com
Check out our blog post on Dynamic Publishing at
                        exact-learning.com/blog

                                    Like us on
           Facebook.com/exactlearningsolutions

                            Follow us on Twitter
                                 @eXactlearning

                                    Email us at
                              info@exactls.com

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From blended learning delivery to learning content personalization: advantages of a dynamic publishing LCMS strategy webinar slides

  • 1. From blended learning delivery to learning content personalization Advantages of a dynamic publishing LCMS strategy
  • 2. During the Webinar Tweet @eXactlearning using the hashtag #DynamicPublishing Ask your questions through the question pane © eXact learning solutions 2012
  • 3. Speakers Bob Little (host) For over 20 years, Bob Little has specialized in writing about, and commentating on, corporate learning – and especially learning technologies. His work has been published in the UK, Continental Europe, the USA and Australia. You can contact Bob via bob.little@boblittlepr.com Francesco Pucci (speaker) Francesco Pucci, eXact learning’s Senior Learning Consultant, supports customers in the implementation of innovative knowledge, content and learning solutions. His long experience in enterprise and distributed software solutions is the sum of his passion for ICT and innovation and the continuous, careful analysis of the contexts of adoption for each tool or infrastructure. Francesco tweets @ParrotScience © eXact learning solutions 2012
  • 4. Why Dynamic Publishing Dynamic Publishing ensures that: • You can maximise your return on investment in learning content • Learning content aligns with your organization’s business goals and the needs of key stakeholders • Learning content is up-to-date • Learning content is available on demand in whatever format your workforce needs © eXact learning solutions 2012
  • 5. Keywords: From blended learning delivery to learning content personalization: advantages of a dynamic publishing LCMS strategy. Its all about: • learning • content • personalization • blended • LCMS • publishing • dynamic • advantages © eXact learning solutions 2012
  • 6. Dynamic Publishing Dynamic publishing ,, … a method of designing publications in which layout templates are created which can contain different content in different publications. © eXact learning solutions 2012
  • 7. Dynamic Publishing Key benefits of a solid Dynamic dynamic publishing strategy publishing in learning include: and • delivering the same Blended content to Mobile, LMS and web portals learning • rendering content differently for every user group and target population © eXact learning solutions 2012
  • 8. Dynamic Publishing Dynamic Template-based publishing content production and Blended Real time learning rendering Dynamic content distribution © eXact learning solutions 2012
  • 9. Content personalization • The need for advanced • Content levels of personalization means personalization in addressing new learning & training learning materials has become a needs, media, skills fundamental condition and of effective education scenarios, extending today. blended learning far beyond the classroom and 'traditional eLearning'. © eXact learning solutions 2012
  • 10. From exchange... Bottom-up Knowledge Top-down Word-of-mouth Base Intranet User Documentation Wiki Classroom Informal Formal Knowledge Knowledge Community Blog eLearning Training On the job mLearning © eXact learning solutions 2012
  • 11. From exchange... to formalization EDITORIAL Formal Informal © eXact learning solutions 2012
  • 12. … to personalization ,, New generation LCMS solutions must become 'smarter' and empower learning content personalization far beyond the way in which this can be done using a CMS and LMS today. …we call this approach… 'Dynamic Publishing' © eXact learning solutions 2012
  • 13. The way through content production, distribution and maintenance © eXact learning solutions 2012
  • 14. The sustainable way... A sustainable approach to content production, distribution and maintenance requires simple template- efficient effective though agile project based asset workflow effective management content management definition tagging and development policies classification © eXact learning solutions 2012
  • 15. The sustainable way... Actors... Coordination Pedagogy Needs Project Manager Editor / ID Knowledge User Experience Project Sponsor Experts Media team Learner © eXact learning solutions 2012
  • 16. The sustainable way... Actors, process... Coordination Pedagogy Needs Project Manager Editor / ID Knowledge User Experience Project Sponsor Experts Media team Learner © eXact learning solutions 2012
  • 17. The sustainable way... Actors, process and technologies... Podcast LMS / Intranet Offline LCMS Whiteboard Virtual classroom Mobile © eXact learning solutions 2012
  • 18. The sustainable way... Three steps towards content personalization LCMS Template- Real time LCMS-LMS based content rendering integration production © eXact learning solutions 2012
  • 19. The sustainable way... Three steps towards content personalization LCMS Template- Real time LCMS-LMS based content rendering integration production © eXact learning solutions 2012
  • 20. Adaptive and personalized content Step 1: template-based content production Raw Assets eLearning Templating system Images Flash Audio Video ... Personalized learning mLearning Printed materials © eXact learning solutions 2012
  • 21. An example of template-based content iPad, landscape Laptop © eXact learning solutions 2012 Smartphone, portrait
  • 22. An example of template-based content © eXact learning solutions 2012
  • 23. An example of template-based content © eXact learning solutions 2012
  • 24. The sustainable way... Three steps towards content personalization LCMS Template- Real time LCMS-LMS based content rendering integration production © eXact learning solutions 2012
  • 25. Adaptive and personalized content Step 2: Real time rendering Real time rendering engine Format Learning Package Accessibility Personalized learning Branding © eXact learning solutions 2012
  • 26. An example of real time rendering 1 Learning Package Static and dynamic files NOT overriden by XPRE XML Data 4 3 Run-time Dynamic files virtual file provider overriden by XPRE Runtime Rendering Learner virtual package cache Run-time XSLT Processor Static files overriden by XPRE 2 XSLT Stylesheets Rendering Template © eXact learning solutions 2012
  • 27. The sustainable way... Three steps towards content personalization LCMS Template- Real time LCMS-LMS based content rendering integration production © eXact learning solutions 2012
  • 28. Adaptive and personalized content Step 3: LCMS-LMS integration Lorem ipsum dolor Lorem ipsum dolor sit amet, Lorem ipsum @ consectetur adipiscing elit. Lorem ipsum dolor Suspendisse a fringilla justo. Proin sit amet, consectetur tempor iaculis turpis et convallis. adipisicing elit, sed do eiusmod tempor Class aptent taciti sociosqu ad incididunt ut labore et dolore magna litora torquent per conubia aliqua. nostra, per inceptos himenaeos. Sed ut perspiciatis unde omnis iste natus error sit voluptatem Lorem ipsum @ Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et Additional dolore magna aliqua. sources Authoring 3rd party tool(s) Digital repository LMS Lorem ipsum Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. © eXact learning solutions 2012
  • 29. LCMS-LMS integration Static publishing Manual or Automatic hand-over of content Additional sources Other front-end LMS content server systems Digital repository Additional delivery Learning portals Package Authoring tool(s) 3rd party LMS Authors Instructional Designers SMEs Learners Tutors Administrators © eXact learning solutions 2012
  • 30. LCMS-LMS integration Dynamic publishing Additional delivery portals Learning Package Authoring tool(s) 3rd party LMS Authors Instructional Designers Learners SMEs Tutors Administrators SCORM Digital repository rendering and Tracking sequencing engine engine Reporting database Additional sources © eXact learning solutions 2012
  • 31. An example of LCMS-LMS integration © eXact learning solutions 2012
  • 32. Static vs Dynamic publishing Static Dynamic LMS LCMS Manual Autom. Player Player One single content repository   No content duplication   Easy content maintenance and immediate update of course contents ()   Easy update of course structure and navigation ()  Centralized SCORM tracking and reports  Centralized SCORM 2004 learning objectives  Delivery of SCORM content through portals other than LMS  (web portal, Intranet, CRM, ERP, eCommerce portal) Limited or no integration costs   Consistent user experience in online, offline and mobile learning  © eXact learning solutions 2012
  • 33. Ten advantages of dynamic publishing I. Effective maintenance of content updates II. Efficient management of storage space and bandwidth consumption III. Flexible re-packaging and re-sequencing of contents IV. LMS platform independency V. Wider re-usability of contents VI. Open accessibility of contents VII. Innovative business modelling VIII. Innovative skills personalization solutions IX. Innovative media personalization solutions X. Overall content lifecycle strategy optimization © eXact learning solutions 2012
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  • 35. Connect with us www.exact-learning.com Check out our blog post on Dynamic Publishing at exact-learning.com/blog Like us on Facebook.com/exactlearningsolutions Follow us on Twitter @eXactlearning Email us at info@exactls.com