The new normal for brand marketing is that there’s a new way forward for consumer marketers. It’s a world where technology leaves nothing to the imagination, consumers are connected, collaborating and creating, where organizations can no longer hide behind the curtain and where brands are expected to do more. What hasn’t changed, however, is the need for brands to uniquely plant themselves in the hearts and minds of employees, prospects and customers; which allow organizations to use their brand to create new value and drive new growth. Here are seven traits of “new world order” brands, along with some best-in-class examples across a range of different industries: – Brand-Led Culture, e.g. Lush Cosmetics – Belief, e.g. Method Cleaning – Behavior, e.g. Geek Squad – Bonding, e.g. Axe – Benevolence, e.g. TOMS – Bold, e.g. Voxiva – Badge, e.g. Pinterest

1. Welcome To The New World Order:
7 Traits Of High Energy Brands

3. WELCOME TO THE
NEW WORLD
ORDER

4. YOUR CUSTOMER’S
WORLD

5. Where…
AND BRANDS…
are expected to
do more
ORGANIZATIONS…
can no longer
hide behind the
curtain
CONSUMERS…
are connected
conversationalists
TECHNOLOGY…
leaves nothing to
imagination

6. Brand Expectations
PURPOSE
OPEN EXPERIENCE
MOR
E
PERSONAL ENABLING

7. What Hasn’t Changed
Need for high energy brands to uniquely plant
themselves in the hearts and minds of employees,
prospects and customers; which allow organizations
to use their brand to create new value and drive new
growth.

8. 7 Traits Of High Energy Brands
1 BRAND-LED CULTURE
2 BELIEF
3 BEHAVIOR
4 BONDING
5 BENEVOLENCE
6 BOLD
7 BADGE

9. BRAND-LED
POV communicated powerfully throughout organization and energizes and
aligns insiders to deliver your one thing.
The one thing that answers:
 What drives you?
 What you stand for?
 Why they should care?

10. FROM SHOES TO HAPPINNESS

11. ALIGNED AROUND ETHOS

12. BELIEF
Leading with your meaning and purpose,
the real business you’re in,
beyond what you do.

13. CARING & CLEANING

14. A PASSION FOR ESPRESSO

15. BEHAVIOR
It’s one thing to have a purpose, but demonstrating it and living it day in
and day out is quite another.

16. CHALLENGING EXPECTATION

17. A BETTER WORLD THROUGH BETTER PRODUCTS

18. BONDING
People want to be part of your promise
and experience.

19. FROM BUILDING BLOCKS TO BUILDING COMMUNITY

20. BE A MAGNET…EXPERIENCE THE “AXE”EFFECT

21. BENEVOLENCE
contributing beyond the bottom line; through a
platform that touches every aspect of operations

22. BANKING FOR EVERYONE

23. IMPROVING THE LIVES OF CHILDREN

24. BOLD
Actions reflect commitment to changing the rules and a perpetual cycle
of surprising, delighting and creating new value.

25. A NEW WAY TO DESIGN

26. ANYWHERE, ANYTIME

27. Badge
Brand is a conduit for users, allowing them to say something about
themselves and reflecting their desired lifestyle

28. EXPRESSING MY INTERESTS THROUGH IMAGES

29. EMOTIONAL AND PHYSICAL ATTACHMENT

30. WELCOME TO THE
NEW WORLD
ORDER

31. Trajectory
20 Community Place
Morristown NJ 07960
973-292-1400
www.trajectory4brands.com
Contact: Eric Brody, President
973-292-1400 x201
eb@trajectory4brands.com