Personal Information
Entreprise/Lieu de travail
Cincinnati Area United States
Profession
Professor, Author, Thought Provocateur
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.nku.edu/~mittal
À propos
I love to reflect on and strategize about issues related to marketing, branding, and consumption value consumers seek in the marketplace.
Mots-clés
consumer value
consumer behavior
human pursuit of happiness
consumer psychology
consumer need
authenticity
insights
consumer behaviour
consumers
brand ladder
brand management
branding
strategy
marketing strategy
iconic brands
brand character
marketing and advertising
brand personality
brand essence
consumer resources
empowered consumer
does marketing create needs
collaborative consumption
consumer needs
purpose of marketing
Tout plus
Présentations
(3)Personal Information
Entreprise/Lieu de travail
Cincinnati Area United States
Profession
Professor, Author, Thought Provocateur
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.nku.edu/~mittal
À propos
I love to reflect on and strategize about issues related to marketing, branding, and consumption value consumers seek in the marketplace.
Mots-clés
consumer value
consumer behavior
human pursuit of happiness
consumer psychology
consumer need
authenticity
insights
consumer behaviour
consumers
brand ladder
brand management
branding
strategy
marketing strategy
iconic brands
brand character
marketing and advertising
brand personality
brand essence
consumer resources
empowered consumer
does marketing create needs
collaborative consumption
consumer needs
purpose of marketing
Tout plus