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flyte school YouTube Marketing: How to Increase Your Visibility and Grow Your Business With Online Video Rich Brooks flyte new media www.flyte.biz www.flyteblog.com twitter.com/therichbrooks
TODAY’S GOALS • Why online video? • What your videos should be about • How to promote your videos • Examine advanced tactics • How to measure your ROI
MY SUMMER VACATION...
MY SUMMER VACATION...
MY SUMMER VACATION...
MY SUMMER VACATION...
HOLISTIC WEB MARKETING http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING • Attraction http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING • Attraction • Retention http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING • Attraction • Retention • Conversion http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
WHY VIDEO?
WHY VIDEO?
WHY VIDEO?
WHY VIDEO?
WHY VIDEO?
WHY VIDEO?
SUCCESSFUL VIDEO TYPES • How-tos • Screen capture • Testimonials • Tours • Tips/Secrets • Series • Response
WHAT DO I VIDEO ABOUT?
WHAT DO I VIDEO ABOUT?
UNCOVERING KEYWORDS bit.ly/betterkeywords
UNCOVERING KEYWORDS bit.ly/betterkeywords
GOOGLE INSIGHTS
GOOGLE INSIGHTS
SEARCH BOX SUGGESTIONS
SEARCH BOX SUGGESTIONS
CREATING EFFECTIVE VIDEOS
CREATING EFFECTIVE VIDEOS
CREATING EFFECTIVE VIDEOS
CREATING EFFECTIVE VIDEOS
WHY YOUTUBE? • >55% market share of video hosting • >2b video views/day • 2nd largest SE; 3rd most visited site • Avg. visitor spends >15 min/day • Analytics w/a side of demographics
YOUTUBE CONCEPTS
YOUTUBE CHANNELS
CRACKING YOUTUBE SEARCH
CRACKING YOUTUBE SEARCH
CRACKING YOUTUBE SEARCH
ENGAGEMENT
POST-LAUNCH CHECKLIST
POST-LAUNCH CHECKLIST
POST-LAUNCH CHECKLIST
POST-LAUNCH CHECKLIST
LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER
LINKING OFFSITE
LINKING OFFSITE
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
BEYOND YOUTUBE
BEYOND YOUTUBE
BEYOND YOUTUBE
BEYOND YOUTUBE
BEYOND YOUTUBE
BEYOND YOUTUBE
THANK YOU Rich Brooks flyte new media www.flyte.biz www.flyteblog.com twitter.com/therichbrooks
THANK YOU Rich Brooks flyte new media www.flyte.biz www.flyteblog.com twitter.com/therichbrooks

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Youtube marketing