An updated version of my presentation walking through and comparing apples-to-oranges social computing solutions, and what is available out-of-the-box and through partner solutions in SharePoint 2010.
1. SharePoint’s Social Media Scorecard
Christian Buckley
cbuck@axceler.com
@buckleyPLANET
Tri-State and Princeton SPUGs
November 8th and 9th, 2011
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
2. My Background
Christian Buckley, Director of Product Evangelism at Axceler
• Most recently at Microsoft
• Microsoft Managed Services (now Office 365-Dedicated)
• Advertising Operations, ad platform API program
• Prior to Microsoft, was a senior consultant, working in the software, supply
chain, and grid technology spaces focusing on collaboration
• Co-founded and sold a collaboration software company to Rational
Software. Also co-authored 3 books on software configuration management
and defect tracking for Rational and IBM
• At another startup (E2open), helped design, build, and deploy a
SharePoint-like collaboration platform (Collaboration Manager), managing
deployment teams to onboard numerous high-tech manufacturing
companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco
• I live in a small town just east of Seattle, 4 kids. Co-authoring ‘Implementing
Microsoft SharePoint 2010 Real-World Projects’ (MSPress, Feb2012)
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
3. Axceler Overview
Improving Collaboration for 16+ Years
Mission: To enable enterprises to simplify, optimize, and
secure their collaborative platforms
Delivered award-winning administration and migration
software since 1994
Over 2,000 global customers
Dramatically improve the management
of SharePoint
Innovative products that improve security, scalability,
reliability, “deployability”
Making IT more effective and efficient and lower the total
cost of ownership
Focus on solving specific SharePoint problems
(Administration & Migration)
Coach enterprises on SharePoint best practices
Give administrators the most innovative tools available
Anticipate customers’ needs
Deliver best of breed offerings
Stay in lock step with SharePoint development and market trends
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
4. Agenda
• The rise of social media
• What is social media in the enterprise?
• Social media inside SharePoint
• The scorecard, criteria
• The contenders
• SharePoint 2010 Scorecard
• Summary – how SharePoint 2010 stacks up
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
5. Definitions
“Social media is media designed to be disseminated
through social interaction, created using highly
accessible and scalable publishing techniques. Social
media uses Internet and web-based technologies to
transform broadcast media monologues (one-to-many)
into social media dialogues (many-to-many).
It supports the democratization of knowledge
and information, transforming people from
content consumers into content producers.”
Wikipedia.org
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cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
6. What are we talking about?
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425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
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7. The History of Social Media
Bulletin Board
Systems (BBS’s) –
(1979 – 1995)
Email by Robert Watson, http://www.watson.org/~robert/star-lit/wwiv/ Twitter
Images Cell Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
8. The History of Social Media
Commercial Online Services
(1979 – 2001)
http://socialmediarockstar.com/history-of-social-media
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
9. What is Social Media in the Enterprise?
The Dawn of the
Word Wide Web – 1991
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cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
10. What is Social Media in the Enterprise?
IRC, ICQ and
Instant Messenger
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
11. The History of Social Media
P2P – BitTorrent – and
“Social” Media Sharing
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
12. The History of Social Media
Social Networking &
Social News Websites
Email Cell Twitter Blog
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13. The History of Social Media
Email Cell Twitter Blog
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14. The History of Social Media
The Real-Time Statusphere &
Location-based Social Web
(2008 – ???)
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
16. Why SharePoint
Needs Social
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
17. Why SharePoint Needs Social
The islands of information have been moved to
SharePoint. NOW WHAT???
You can’t find anything
You can’t tell who owns what
You can’t tell what’s new, what’s old,
or what has changed
It’s all disconnected
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
18. Role of Social in SharePoint
End Users
Search
Governance
Social Media
Taxonomy Ad Hoc
Metadata
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cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
19. Microsoft SharePoint 2010
Ribbon UI
SharePoint Workspace
SharePoint Mobile
Business Connectivity Services Office Client and Office Web App Integration
InfoPath Form Services Standards Support
External Lists
Workflow
SharePoint Designer
Visual Studio
Tagging, Tag Cloud, Ratings
API Enhancements
Social Bookmarking
REST/ATOM/RSS
Blogs and Wikis
My Sites
Activity Feeds
Profiles and Expertise
PerformancePoint Services Org Browser
Excel Services
Chart Web Part
Visio Services
Web Analytics
SQL Server Integration
Enterprise Content Types
PowerPivot
Metadata and Navigation
Document Sets
Social Relevance Multi-stage Disposition
Phonetic Search Audio and Video Content Types
Navigation Remote Blob Storage
FAST Integration List Enhancements
Enhanced Pipeline
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425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
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20. The Social
Informatics
Shift
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21. The Social Informatics Shift
Social Informatics is the study of
information and communication tools
in cultural and institutional contexts.
It is a cross-disciplinary focus on usage
patterns, and is a blend of sociology,
anthropology, psychology, technology
and business perspectives, examining
the changing way in which we do business.
(Wikipedia)
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22. Email Email Cell Twitter
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23. The Social Informatics Shift
Btw, the word “app” was
made “word of the year” 2011
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24. Emerging Enterprise Technologies
1. Community management tools
2. Open identity
3. Microblogging
4. Social CRM
5. Enterprise applications gaining a social layer
6. Activity streams
7. Social search, analytics, and filtering
8. Enterprise social media workflow
9. Automated compliance monitoring
10. Next-generation unified communications
Dion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch”
http://blogs.zdnet.com/Hinchcliffe/?p=1224
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25. The Future of Social Media
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26. The Scorecard
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27. The Scorecard / Criteria
• Ease of Entry – Internal, External
• Discovery (expertise, interests)
• Contextual Search
• Enterprise Content Management (workflow, business process management)
• Building Communities – External Focus
• Team Collaboration – Internal Focus
• Real-Time Connections
• Cost
Email
• Extensibility
Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
28. The Contenders
Facebook
Ning
Yammer
Salesforce
Google+
Jive
Box.net
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29. Facebook
Email Email Cell Twitter
Cell Twitter
Blog Blog
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30. Facebook
Email Email Cell Twitter
Cell Twitter
Blog Blog
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425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
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31. Facebook
Features Scorecard
• Moderation and privacy controls • Ease of Entry – Internal F, External A
• Microblogging • Discovery B-
• Activity feeds • Contextual Search D
• Photos and videos • Enterprise Content Management D
• Real-time chat
• Building Communities A-
• Groups / discussion forums
• Team Collaboration F
• Advertising
• Real-Time Connections A
• Events
• Blogging • Cost A
• App store • Extensibility D-
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32. Ning
Email Email Cell Twitter
Cell Twitter
Blog Blog
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33. Ning
Email Email Cell Twitter
Cell Twitter
Blog Blog
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425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
http://buckleyplanet.com
34. Ning
Features Scorecards
Branding and visual design • Ease of Entry – Internal C, External B+
Moderation and privacy controls • Discovery C
Activity feeds • Contextual Search F
RSS feeds
• Enterprise Content Management F
Photos and videos
• Building Communities A
Real-time chat
Groups / discussion forums • Team Collaboration C+
Events • Real-Time Connections C+
Blogging • Cost B
App store with tools for YouTube, • Extensibility C
LinkedIn, Facebook, Google Apps
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
35. Post a Status
Everyone I follow
within my org
Threaded FB
like
discussions
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Cell Twitter
Blog Blog
cbuck@axceler.com cbuck@echotechnology.com @buckleyplanet
425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
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36. Yammer
Features Scorecards
Enterprise social networking • Ease of Entry – Internal A, External F
• Secure collaboration with internal and • Discovery C
external people • Contextual Search C
• Search archives of messages/profiles/tags • Enterprise Content Management F
• Mobile app • Building Communities C
• Team Collaboration D+
• Real-Time Connections C
• Extensibility F
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
37. Post a Status
Threaded FB
like discussions
Messages/Alerts
Custom
Dashboard
Email Email Cell Twitter
Cell Twitter
Blog Blog
cbuck@axceler.com cbuck@echotechnology.com @buckleyplanet
425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
http://buckleyplanet.com
38. Salesforce
Features Scorecard
• Real time feeds • Ease of Entry – Internal A, External F
• Sales visibility • Discovery B
• Activity Stream • Contextual Search D
• Collaboration • Enterprise Content Management C+
• Manage & track campaigns • Building Communities D
• Complete customer profile • Team Collaboration D
• Improved marketing efforts • Real-Time Connections C
• Extensibility F
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
39. Email Email Cell Twitter
Cell Twitter
Blog Blog
cbuck@axceler.com cbuck@echotechnology.com @buckleyplanet
425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
http://buckleyplanet.com
40. Email Email Cell Twitter
Cell Twitter
Blog Blog
cbuck@axceler.com cbuck@echotechnology.com @buckleyplanet
425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
http://buckleyplanet.com
41. Google+
Features Scorecard
• Microblogging • Ease of Entry – Internal A
• Ability to filter your contacts, feeds • Discovery C
• Photo aggregation from circles • Contextual Search C
• Search across your streams • Enterprise Content Management F
• Building Communities F
• Team Collaboration B
• Real-Time Connections B
• Extensibility F
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
42. Set up “observations”
about companies,
competitors, events,
products, etc
Publish your observations
Create or join communities
around products, markets,
ideas and align/connect
Interact with others about your observations
your observations, allow
people to connect ideas
and solutions
Track metrics and activity
around those markets
Email Email Cell Twitter
Cell Twitter
Blog Blog
cbuck@axceler.com cbuck@echotechnology.com @buckleyplanet
425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
http://buckleyplanet.com
43. Connect your ideas to
markets, creating a web of
ideas to help you and
others see patterns and Attach observations to
Track conversations
trends business requirements
around each idea,
and strategies
cross-reference other
observations
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
44. Create agents to listen
to social media
networks and find
relevant information
Organize how you
will view the
results of your
agents
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Cell Twitter
Blog Blog
cbuck@axceler.com cbuck@echotechnology.com @buckleyplanet
425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
http://buckleyplanet.com
45. Teams have real-time
presence awareness, ability
to capture conversations
and attach to observations
Wherever you are in the
environment, connect with
others and build the social web
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
46. Jive
Features Scorecard
• Social media monitoring tools • Ease of Entry – Internal A, External A
• Branded public communities • Discovery A
• Team collaboration tools • Contextual Search A
• Social CRM • Enterprise Content Management B-
• Customer support accelerators • Building Communities A
• Network / expertise discovery • Team Collaboration B
• Metrics, usage patterns, network data • Real-Time Connections A
• Integration with SharePoint
• Cost C
• Uses OpenSocial API
• Extensibility B
• Microblogging, IM, presence awareness
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
47. Comment/Tag this
box (folder)
Ongoing comments
Task Pane
Email Email Cell Twitter
Cell Twitter
Blog Blog
cbuck@axceler.com cbuck@echotechnology.com @buckleyplanet
425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
http://buckleyplanet.com
48. Box.net
Features Scorecard
• Collaboration using a familiar file structure • Ease of Entry – Internal B, External A
• Sync desktop files to a box • Discovery C
• Mobile app • Contextual Search D
• Permission management • Enterprise Content Management F
• Integrated file viewer • Building Communities F
• Discussions and commenting • Team Collaboration C
• Real-Time Connections D
• Cost B
• Extensibility D
Email Cell Twitter Blog
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49. Email Email Cell Twitter
Cell Twitter
Blog Blog
cbuck@axceler.com cbuck@echotechnology.com @buckleyplanet
425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
http://buckleyplanet.com
50. Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
51. Email Email Cell Twitter
Cell Twitter
Blog Blog
cbuck@axceler.com cbuck@echotechnology.com @buckleyplanet
425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
http://buckleyplanet.com
52. Email Email Cell Twitter
Cell Twitter
Blog Blog
cbuck@axceler.com cbuck@echotechnology.com @buckleyplanet
425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
http://buckleyplanet.com
53. Email Email Cell Twitter
Cell Twitter
Blog Blog
cbuck@axceler.com cbuck@echotechnology.com @buckleyplanet
425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
http://buckleyplanet.com
54. Email Email Cell Twitter
Cell Twitter
Blog Blog
cbuck@axceler.com cbuck@echotechnology.com @buckleyplanet
425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
http://buckleyplanet.com
55. SharePoint 2010
Features Scorecard
• Managed Metadata Service • Ease of Entry – Internal A+, External C
• Advanced routing (w/metadata) • Discovery B+
• User profiles (My Sites) • Contextual Search B+
• Status updates/activity feeds • Enterprise Content Management B+
• Knowledge mining • Building Communities C
• Bookmarks (replaces My Links) • Team Collaboration B
• Feedback/rating
• Real-Time Connections B
• Note board (Wall)
• Cost D
• Podcasting kit
• Extensibility A-
• Social tagging
• Expertise tagging
• Wikis
• Share & Track tab
• Individual and team blogs
Email • People and social search
Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
56. Final Scorecard
SharePoint may not win in
any single category, however
it is viewed by Gartner and
other analyst firms as the only
platform able to execute on
broader enterprise needs
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
57. What users are asking for
Your team wants to build out a Facebook-like
social networking solution on your intranet.
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
58. What users are asking for
Your team wants to build an intranet version
of Twitter to help everyone stay instantly
connected, sharing product, support and
competitive information in a secure manner.
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
59. What users are asking for
Your team would like to access critical
content and applications offline, and through
their personal devices.
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
60. Outside Help
Email Cell Twitter Blog
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61. NewsGator
http://www.newsgator.com
• Aggregated newsfeed across
SharePoint sites, and using
Social Sites, feeds outside of
SharePoint
• Expanded trackable items
• Daily news digest
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
62. NewsGator
• Add individuals, groups, and
hashtags
• Create groups, each of which
have their own microblog,
documents, calendar, and other
capabilities
• Statistics on social activity
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
63. Attini
http://www.attini.com
• Provisioning process for adding new
users
• Attini Talk provides microblogging,
nested comments, sharing, mentions
and badges
• Improved blog capability, plus
• Aggregate news, and
•
Email Aggregate video assets
Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
64. SnapWorkSocial
http://www.snapworksocial.com
• Microblogging
• My Site integration
• Task integration
• Aggregate feeds
• On-prem, cloud, and Office365
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
65. Final thoughts
Identify business gaps that can be filled
by social features
Ensure a cultural fit for these new features
Develop a sound plan for deploying these
new features, including buy-in from end users
and key stakeholders.
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
66. For more information
Contact me at
Christian Buckley, cbuck@axceler.com, 425-246-2823
On Twitter at @buckleyplanet
www.buckleyPLANET.com
Check out
SharePointProMag.com article How SharePoint 2010 Stacks
Up to Your End-User Social Media Requirements
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
Notes de l'éditeur
The way that Gen Y works and plays is dramatically different from the social informatics of even 10 years ago. And the speed of change is increasing.
Users don’t want to have to go find itThey want it “to just work”Content anywhereSmart solutions that know what I want before I know I want it