1. Steffany Boldrini - @steffbold
founder and CEO
steffany@ecobold.com
Confidential – do not distribute

2. Confidential – do not distribute

3. Passion
, lots of it

4. 2008/2009 - Ideation/biz plan
- Website
- Looking for co-founder/interviewing people
Jan 2010 - $200 wordpress site
- Video reviews
Aug 2010 - Co-founder
Nov 2010 - Founder Institute
Mar 2011 - Launch
July 2011 - Fundraising
Sept 2011 - Getting traction
Jan 2012 - Fundraising
Mar 2012 - Pivot? Miracle?

5. If you’re in it for the
go get a JOB

6. 1. Set yourself as a thought leader in your industry
2. Before building anything decide what your product will be, what will it
look like, research competition, what do people complain about your
competitors? What is the pain you’re trying to solve
3. Get the best team together, ideally full time
4. ASK! Ask for people to join your team, ask for feedback, ask for free
services, for free rent, for advice, for money, ask ask ASK!!!
5. Join an incubator
6. You must be ashamed of your first launch, or you’ll never launch
7. Move FAST, you’re small, your competitors are big, fat and slow, use
your size to your advantage and adjust as you see your consumers fit,
change based on feedback, but don’t take ALL feedback
And don’t really worry about your competitors, just give the BEST for your
customers, always
8. Don’t get lazy, competition is tough and you always need to be on
top of your game
9. Set goals, yearly, monthly, weekly, daily: have accountability buddy
10. Don’t give up, it’s hard

7. Nobody cares
about
yours#!tty idea

8. If there’s a
willthere’s a
way!

11. Resources
- odesk.com or elance.com(build site)
- meetup.com(events)
- Lean Startup by Eric Ries(book)
-startupchile.org(free $)
-ycombinator.com
- 500.co
- fi.co(incubators)