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Empathy Map
Design Thinking Course
Eduardo Ozorio Nunes dos Santos
2
Right job
High wage
Right course
Theoretical
Practical
SAY
Be happy
Be rich
3
good student
international
observer
curious
ability to
overcome
Family values
DO
resilience
social
consciousness
respect to histories
4
low educational
background
Too much goals
uncertainity
ideology
Different
influences
THINK
economic
crisis
doubts
5
labor market
unknown
good course
supply
professional
orientation
ability to
overcome
family
orientation
insuficient
FEEL
resilience –
good!
doubts are
normal
may earn money
6
Problem
statement
7
Stakeholder:
Problem statement
17 years old male student
Good student, responsible, very good marks
Low class origin, ambicious, but risk averse
Full of goals, knows what does not like
Searchs the career
8
Problem/need:
Problem statement
He needs a career according to his
objectives and beliefs.
9
Insight:
Problem statement
He needs to build a career frame system
through which he could combine dreams
(objectives), individual and professional
beliefs/characteristics and market
environment, compare the data, and
conclude about his career.

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Empathy map