For more, please visit http://bit.ly/1LIdBT8 Asia's size and diversity: opportunity and obstacle An infographic from The Economist Intelligence Unit

1. INDONESIA
SINGAPORE
HONG KONG
INDIA
60%
45%
41%
AUSTRALIA
41%
37%
31%
28%
CHINA
TAIWAN
AUSTRALIA
INDONESIA
SINGAPORE HONG
KONG
INDIA
CHINA TAIWAN
55%
48%
35%
29%
28%
27%
17%
CHINA
INDONESIA
SINGAPORE HONG
KONG
41%
AUSTRALIA
41%
28%
TAIWAN
28%
17%
11%
11%
INDIA
MANUFACTURING
PROFESSIONAL
SERVICES
CONSUMER
GOODS
+ RETAIL
43%
42%
39%
FINANCIAL
SERVICES
38%
37%
28%
CONSTRUCTION
TMT
TMT
CONSTRUCTION FINANCIAL
SERVICES
CONSUMER
GOODS
+ RETAIL
MANUFACTURING PROFESSIONAL
SERVICES
50%
43%
41%
37%
35%
25%
MANUFACTURING CONSTRUCTION
FINANCIAL SERVICES
36%
PROFESSIONAL SERVICES
28%
22%
CONSUMER
GOODS + RETAIL
20%
19%
TMT
17%
In March 2015, the Economist Intelligence Unit surveyed 525 corporate leaders in Asia on their
business plans in the region. The results suggest that while Asia's size and diversity of markets are
sources of opportunities, they also make it challenging to maintain a consistent sales approach
across the region and raise unique risks of doing business.
ASIA: REGION, SUB-REGIONS OR SET OF COUNTRIES?
Business development strategies in Asia
Companies in Australia and China are more likely to take a regional approach to Asia compared with other
countries in Asia. More than a third of businesses in the professional services industry have a regional strategy.
TMT refers to telecommunications, media and technology.
COUNTRIESINDUSTRIES
DRIVERS AND BARRIERS
What are the most important drivers producing cross-border business and barriers preventing it?
An infographic by The Economist Intelligence Unit
Sponsored by ANZ Banking Group
Growth strategies
WE HAVE A SINGLE SALES
STRATEGY FOR THE ENTIRE
ASIA REGION
WE HAVE SALES
STRATEGIES FOR
SUB-REGIONS IN ASIA
WE ONLY HAVE SALES
STRATEGIES FOR INDIVIDUAL
MARKETS IN ASIA
INDONESIA
SINGAPORE
HONG KONG
INDIA
60%
45%
41%
AUSTRALIA
41%
37%
31%
28%
CHINA
TAIWAN
AUSTRALIA
INDONESIA
SINGAPORE HONG
KONG
INDIA
CHINA TAIWAN
55%
48%
35%
29%
28%
27%
17%
CHINA
INDONESIA
SINGAPORE HONG
KONG
41%
AUSTRALIA
41%
28%
TAIWAN
28%
17%
11%
11%
INDIA
MANUFACTURING
PROFESSIONAL
SERVICES
CONSUMER
GOODS
+ RETAIL
43%
42%
39%
FINANCIAL
SERVICES
38%
37%
28%
CONSTRUCTION
TMT
TMT
CONSTRUCTION FINANCIAL
SERVICES
CONSUMER
GOODS
+ RETAIL
MANUFACTURING PROFESSIONAL
SERVICES
50%
43%
41%
37%
35%
25%
MANUFACTURING CONSTRUCTION
FINANCIAL SERVICES
36%
PROFESSIONAL SERVICES
28%
22%
CONSUMER
GOODS + RETAIL
20%
19%
TMT
17%
In March 2015, the Economist Intelligence Unit surveyed 525 corporate leaders in Asia on their
business plans in the region. The results suggest that while Asia's size and diversity of markets are
sources of opportunities, they also make it challenging to maintain a consistent sales approach
across the region and raise unique risks of doing business.
ASIA: REGION, SUB-REGIONS OR SET OF COUNTRIES?
Business development strategies in Asia
Companies in Australia and China are more likely to take a regional approach to Asia compared with other
countries in Asia. More than a third of businesses in the professional services industry have a regional strategy.
TMT refers to telecommunications, media and technology.
COUNTRIESINDUSTRIES
DRIVERS AND BARRIERS
What are the most important drivers producing cross-border business and barriers preventing it?
An infographic by The Economist Intelligence Unit
Sponsored by ANZ Banking Group
Growth strategies
WE HAVE A SINGLE SALES
STRATEGY FOR THE ENTIRE
ASIA REGION
WE HAVE SALES
STRATEGIES FOR
SUB-REGIONS IN ASIA
WE ONLY HAVE SALES
STRATEGIES FOR INDIVIDUAL
MARKETS IN ASIA
BUILDING, GROWING, HIRING
What are your company's specific investment plans in the next five years? (%)
Sponsored by
CHINA
71% 23%
INDIA
43% 36%
SOUTH KOREA
South-east Asia.
Malaysia will see a
drop in investment
from other Asian
countries.
Myanmar, Vietnam and
Thailand will become top
intra-Asian investment
destinations.
34% 31%
TAIWAN
38% 31%
INDONESIA
37% 35%
MALAYSIA
41% 31%
MYANMAR
42%22%
VIETNAM
38%30%
THAILAND
36%31%
RESPONDENTS IN:
AUSTRALIA CHINA HONG KONG INDIA INDONESIA SINGAPORE TAIWAN
10% 20% 30% 40% 50% 60%
Open new
offices
Invest in new
infrastructure
Add to
labour force
Improve existing
infrastructure
Hire local agent
or distributor
Form local business
partnership
Market-entry research
and due diligence
19% 56% 33% 52% 67% 39% 47%
20% 60% 43% 56% 63% 35% 32%
25% 51% 49% 51% 56% 34% 32%
27% 49% 43% 45% 60% 39% 29%
39% 53% 45% 44% 39% 26% 44%
17% 57% 24% 32% 49% 39% 60%
41% 37% 19% 21% 51% 27% 35%
Indonesian companies
are particularly focused
on investing in their
infrastructure
Companies in Asia's
largest emerging
markets will be hiring
more than other countries
Firms in China and
Taiwan will be looking
for joint ventures and
alliances

2. INDONESIA
SINGAPORE
HONG KONG
INDIA
60%
45%
41%
AUSTRALIA
41%
37%
31%
28%
CHINA
TAIWAN
AUSTRALIA
INDONESIA
SINGAPORE HONG
KONG
INDIA
CHINA TAIWAN
55%
48%
35%
29%
28%
27%
17%
CHINA
INDONESIA
SINGAPORE HONG
KONG
41%
AUSTRALIA
41%
28%
TAIWAN
28%
17%
11%
11%
INDIA
MANUFACTURING
PROFESSIONAL
SERVICES
CONSUMER
GOODS
+ RETAIL
43%
42%
39%
FINANCIAL
SERVICES
38%
37%
28%
CONSTRUCTION
TMT
TMT
CONSTRUCTION FINANCIAL
SERVICES
CONSUMER
GOODS
+ RETAIL
MANUFACTURING PROFESSIONAL
SERVICES
50%
43%
41%
37%
35%
25%
MANUFACTURING CONSTRUCTION
FINANCIAL SERVICES
36%
PROFESSIONAL SERVICES
28%
22%
CONSUMER
GOODS + RETAIL
20%
19%
TMT
17%
In March 2015, the Economist Intelligence Unit surveyed 525 corporate leaders in Asia on their
business plans in the region. The results suggest that while Asia's size and diversity of markets are
sources of opportunities, they also make it challenging to maintain a consistent sales approach
across the region and raise unique risks of doing business.
ASIA: REGION, SUB-REGIONS OR SET OF COUNTRIES?
Business development strategies in Asia
Companies in Australia and China are more likely to take a regional approach to Asia compared with other
countries in Asia. More than a third of businesses in the professional services industry have a regional strategy.
TMT refers to telecommunications, media and technology.
COUNTRIESINDUSTRIES
DRIVERS AND BARRIERS
What are the most important drivers producing cross-border business and barriers preventing it?
An infographic by The Economist Intelligence Unit
Sponsored by ANZ Banking Group
Growth strategies
WE HAVE A SINGLE SALES
STRATEGY FOR THE ENTIRE
ASIA REGION
WE HAVE SALES
STRATEGIES FOR
SUB-REGIONS IN ASIA
WE ONLY HAVE SALES
STRATEGIES FOR INDIVIDUAL
MARKETS IN ASIA
MANUFACTURING
PROFESSIONAL
SERVICES
FINANCIAL
SERVICES
37%
28%
CONSTRUCTION
TMT CONSUMER
GOODS
+ RETAIL
MANUFACTURING PROFESSIONAL
SERVICES
41%
37%
35%
25%
FINANCIAL SERVICES
CONSUMER
GOODS + RETAIL
20%
19%
TMT
17%
TMT refers to telecommunications, media and technology.
IND
DRIVERS AND BARRIERS
What are the most important drivers producing cross-border business and barriers preventing it?
Among the issues that help drive international business for companies in Asia, cyclical factors are the most
important. Regulations and free-trade agreements are also key. Meanwhile, Asia's diverse consumer preferences
and different levels of development are challenges.
Sponsored by
DRIVERS
Significant SignificantNot Significant
BARRIERS
Improving economic
conditions (ie, higher growth
rates, rising employment)
Harmonisation of
regulations and/or
product standards
Easing of regulations
that hamper cross-
border investment
Infrastructure
improvements
New free trade
or investment
agreements
Reduced capital
controls
Differing stages of
development among
Asian economies
Different consumer
preferences
Political corruption
and instability in
Asian economies
Different legal
standards or
regulations
Poor physical
infrastructure in some
Asian economies
Difficulty sourcing
talent in some
Asian economies
90%
85%
82%
79%
77%
76%
10%
15%
18%
21%
23%
24%
14%
16%
20%
20%
22%
24%
86%
84%
80%
80%
78%
76%