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  A Survey of K-12 Educators on Social Networking and Content-Sharing Tools Final Report
Survey Goals ,[object Object],[object Object],[object Object],[object Object]
Survey Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Respondent Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary Observations: Educators and Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary Observations: Educators and Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary Observations: Educators and Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]
61% of educators surveyed already belong to one or more SN websites Question: Social networks are growing rapidly in popularity.  Are you currently a member of or have you ever joined a social networking website like Facebook, MySpace, Ning, LinkedIn or one of the social networking websites created for educators (e.g., We Are Teachers, edWeb.net, etc.)?
Demographics of educators  who have joined a social network Women are more likely to join social networking sites than men; 63% of all females surveyed belong to a social networking site compared to 55% of the men.
Demographics of educators who have joined a social network As expected, younger educators are more likely to be members than older educators, but 47% of older educators have joined a social network. Age
Demographics of educators  who have joined a social network Educators in lower grades are slightly more likely to be a member of a social networking site.
Demographics of educators who have joined a social network Educators working in a suburban setting are slightly more likely to be members of a social networking site.
Facebook has highest membership;  education sites still in early growth stage Question : Please indicate if you are a member of any of these sites.
Educators who are  not  members are still  familiar with social networks Question : Please indicate if you are familiar with any of these sites. Note: respondents may have received previous email  promotions about edWeb.net which may influence response
Social networking sites have different appeal for  principals, teachers and librarians Analysis of membership by job function:  teacher, librarian, principal.
Educators use different types of social networking sites for different purposes Question : Please tell us how you are using general social networking sites vs. professional/education sites (e.g. LinkedIn, Ning in Education, We Are Teachers, edWeb.net, etc.).  General Professional/ Educational
While Facebook has very high enrollment from educators,  76% report they seldom or never use it. Question : Please indicate how frequently you visit the sites you belong to. Note:  usage for  education sites were comparable to Ning and Linkedin but sampling size was too small to be statistically meaningful. Weekly or More Monthly Periodically Seldom/Never
Looking ahead, educators are more likely to join  a social networking site dedicated to education Question : How likely are you to join a new or additional social networking site in the next 12 months?
Educators see value for using social networking  in many areas of education Question : Social networking sites provide tools for people to connect and collaborate online.  Whether you are or are not a member of a social network, please indicate if you see value in using this type of technology in education for the following purposes:
Educators who have joined a social network are more positive than those who have not Perceived value of social networking: those who are a member of an SNS vs. those who are not.
Librarians see the highest value overall Perceived value of social networking by job function: teacher, librarian, principal
Concerns include privacy, lack of time,  email overload and restricted access. Question : Please indicate the concerns you may have about  joining a general social networking site (e.g. Facebook, MySpace, Ning) vs. a professional/education social networking site (e.g. LinkedIn, Ning in Education, We Are Teachers, edWeb.net).
Summary Observations:  Other Content-Sharing Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Adoption varies for personal,  professional, and classroom use Question : Are you currently using any of the following content-sharing tools/websites for personal use, professional use or in the classroom?
Use of tools for professional purposes varies by job position Use of content-sharing websites/tools  FOR PROFESSIONAL USE  by job function
In the classroom, Wikipedia and video predominate Use of content-sharing websites/tools  FOR CLASSROOM USE  by job function
Summary Observations: Use of Popular Online Activities ,[object Object],[object Object],[object Object]
Educators who engage in online activities on a weekly basis
Members of social networks are more engaged  in  all  online activities Members Non-Members
Top eight online activities for teachers, librarians and principals
Educator Comments ,[object Object],[object Object],[object Object]
Comments from Teachers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Comments from Teachers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Comments from Teachers ,[object Object],[object Object],[object Object],[object Object]
Comments from Principals ,[object Object],[object Object],[object Object],[object Object]
Comments from Principals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Comments from Principals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Comments from Librarians ,[object Object],[object Object],[object Object],[object Object],[object Object]
Comments from Librarians ,[object Object],[object Object],[object Object],[object Object]
Comments from Librarians ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To Learn More ,[object Object],[object Object],[object Object],[object Object],[object Object],Susan Meell, CEO MMS Education [email_address] 800-523-5948, ext .3142 www.mmseducation.com Lisa Schmucki, Founder & CEO edWeb.net [email_address] 800-575-6015, ext. 100 www.edweb.net John Hood Strategic Partner, edWeb.net President, MCH [email_address] 800-776-6373 www.mailings.com
Lisa Schmucki, Founder & CEO [email_address] 800-575-6015, ext. 100 www.edweb.net www.twitter.com/edwebnet A professional social networking website for the education community About edWeb.net
[object Object],[object Object],[object Object],About MCH
Susan Meell, CEO [email_address] About MMS Education ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Educators and Social Networking

  • 1.   A Survey of K-12 Educators on Social Networking and Content-Sharing Tools Final Report
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. 61% of educators surveyed already belong to one or more SN websites Question: Social networks are growing rapidly in popularity. Are you currently a member of or have you ever joined a social networking website like Facebook, MySpace, Ning, LinkedIn or one of the social networking websites created for educators (e.g., We Are Teachers, edWeb.net, etc.)?
  • 11. Demographics of educators who have joined a social network Women are more likely to join social networking sites than men; 63% of all females surveyed belong to a social networking site compared to 55% of the men.
  • 12. Demographics of educators who have joined a social network As expected, younger educators are more likely to be members than older educators, but 47% of older educators have joined a social network. Age
  • 13. Demographics of educators who have joined a social network Educators in lower grades are slightly more likely to be a member of a social networking site.
  • 14. Demographics of educators who have joined a social network Educators working in a suburban setting are slightly more likely to be members of a social networking site.
  • 15. Facebook has highest membership; education sites still in early growth stage Question : Please indicate if you are a member of any of these sites.
  • 16. Educators who are not members are still familiar with social networks Question : Please indicate if you are familiar with any of these sites. Note: respondents may have received previous email promotions about edWeb.net which may influence response
  • 17. Social networking sites have different appeal for principals, teachers and librarians Analysis of membership by job function: teacher, librarian, principal.
  • 18. Educators use different types of social networking sites for different purposes Question : Please tell us how you are using general social networking sites vs. professional/education sites (e.g. LinkedIn, Ning in Education, We Are Teachers, edWeb.net, etc.). General Professional/ Educational
  • 19. While Facebook has very high enrollment from educators, 76% report they seldom or never use it. Question : Please indicate how frequently you visit the sites you belong to. Note: usage for education sites were comparable to Ning and Linkedin but sampling size was too small to be statistically meaningful. Weekly or More Monthly Periodically Seldom/Never
  • 20. Looking ahead, educators are more likely to join a social networking site dedicated to education Question : How likely are you to join a new or additional social networking site in the next 12 months?
  • 21. Educators see value for using social networking in many areas of education Question : Social networking sites provide tools for people to connect and collaborate online. Whether you are or are not a member of a social network, please indicate if you see value in using this type of technology in education for the following purposes:
  • 22. Educators who have joined a social network are more positive than those who have not Perceived value of social networking: those who are a member of an SNS vs. those who are not.
  • 23. Librarians see the highest value overall Perceived value of social networking by job function: teacher, librarian, principal
  • 24. Concerns include privacy, lack of time, email overload and restricted access. Question : Please indicate the concerns you may have about joining a general social networking site (e.g. Facebook, MySpace, Ning) vs. a professional/education social networking site (e.g. LinkedIn, Ning in Education, We Are Teachers, edWeb.net).
  • 25.
  • 26. Adoption varies for personal, professional, and classroom use Question : Are you currently using any of the following content-sharing tools/websites for personal use, professional use or in the classroom?
  • 27. Use of tools for professional purposes varies by job position Use of content-sharing websites/tools FOR PROFESSIONAL USE by job function
  • 28. In the classroom, Wikipedia and video predominate Use of content-sharing websites/tools FOR CLASSROOM USE by job function
  • 29.
  • 30. Educators who engage in online activities on a weekly basis
  • 31. Members of social networks are more engaged in all online activities Members Non-Members
  • 32. Top eight online activities for teachers, librarians and principals
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. Lisa Schmucki, Founder & CEO [email_address] 800-575-6015, ext. 100 www.edweb.net www.twitter.com/edwebnet A professional social networking website for the education community About edWeb.net
  • 45.
  • 46.

Notes de l'éditeur

  1. Presentation for EdNet, September 2009
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  31. Presentation for EdNet, September 2009
  32. Presentation for EdNet, September 2009
  33. Presentation for EdNet, September 2009
  34. Presentation for EdNet, September 2009
  35. Presentation for EdNet, September 2009
  36. Presentation for EdNet, September 2009
  37. Presentation for EdNet, September 2009
  38. Presentation for EdNet, September 2009
  39. Presentation for EdNet, September 2009
  40. Presentation for EdNet, September 2009
  41. Presentation for EdNet, September 2009
  42. Presentation for EdNet, September 2009
  43. Presentation for EdNet, September 2009
  44. Presentation for EdNet, September 2009
  45. Presentation for EdNet, September 2009
  46. Presentation for EdNet, September 2009