4. Campaign: Moschino’s ‘pic me’ app encouraged users to upload a
photo of themselves, in a Moschino branded Polaroid-style
frame. Users can upload personal messages to each photo, and
share with friends. They are also able to upload the photo to the
Moschino website.
5.
6.
7.
8. Moschino received strong
Fans are able to embrace
traffic to their site. Their
the Moschino brand and
brand was shared on
send fun content to their
Facebook creating more fan
friends. They are able to
likes. The brand also
have their photo placed
received a strong level of
on the Moschino website.
PR.
10. Campaign: Prada hosted a 24 hour museum in Paris to launch
the re-opening of it’s Parisian store. To ‘hype’ the night
Prada launched a Facebook app to encourage visitors to
create their own portrait. Photos were shared and published
on Prada’s new site: 24hourmuseum.com
11.
12.
13.
14.
15.
16.
17. Fans are able to embrace Prada were able to build
the Prada brand and send awareness of their 24 hour
fun content to their museum. The museum was
friends. They are also used to re launch the Paris
able to have their photo store. It was created as one
placed on the Prada big event which received
website. very strong press attention.
19. Diesel and DKNY have both decided to use bloggers to create
content on behalf of their brand. They believe that bloggers can
create content for them, not directly from the brand, but
supporting and championing the brand. This confirms the
thought process content is king!
20.
21.
22. It’s not just linking with good quality
content that is important.
Design and layout of content is ever
evolving. We are moving away from a
traditional ‘blog homepage’.
24. Campaign: To launch the Karl Lagerfeld range at Net A
Porter, an iphone app was created allowing consumers to
‘Karl themselves’. The app contained content, shoppable
products and a QR code giveaway that worked with QR codes
in pop up stores around the world.
28. Fans are able create and Net A Porter publicise the
share funny Karl new KL range. Sell content
Lagerfeld iconic photos. through the app, and
They can also win prizes received a large level of
and products through the press due to the event. The
QR codes. content was very sharable
and became viral.
30. Campaign: To attract more followers to the new Aldo Tumblr. They
created a competition to reward the ‘next stars of tumblr’. They
invited Tumblr bloggers to send short descriptions of their blogs to
Aldo. A creative agency would chose their favourite 5, and those 5
would have 5 posts re blogged on the Aldo tumblr. A redesign was
made for them worth $1,000. Participants had to follow Aldo first!
31.
32.
33. Aldo had lots of young
Tumblr bloggers were in
designers and artists
with a chance of having a
following their new tumblr.
redesign of their blog.
They considered it
They also received 5
important to have young
posts to be reblogged on
thought leaders looking at
the Aldo Tumblr.
their content to help their
content become viral.
