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••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE CONTEXTE
 CONTEXTE
 CONTEXTE
 CONTEXTE
Un client devenu internaute
UN CLIENT DEVENU INTERNAUTE
1
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
2
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
3
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
4
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
5
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS L’ALLIANCE
 BURBERRY
6
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS L’ALLIANCE
 BURBERRY
7
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
8
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
9
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
10
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
11
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
12
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
13
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
14
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
15
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
16
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
17
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
18
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
19
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
20
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
21
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
22
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
23
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
24
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
CONTEXTE
 MODE VS DIGITAL
 LES ÉVOLUTIONS
 L’ALLIANCE
 BURBERRY
25
••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
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••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••

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La Mode et le Digital - Présentation Cyril Couvreur

  • 1. ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 2. CONTEXTE CONTEXTE CONTEXTE CONTEXTE CONTEXTE Un client devenu internaute UN CLIENT DEVENU INTERNAUTE 1 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 3. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 2 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 4. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 3 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 5. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 4 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 6. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 5 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 7. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 6 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 8. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 7 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 9. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 8 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 10. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 9 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 11. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 10 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 12. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 11 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 13. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 12 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 14. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 13 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 15. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 14 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 16. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 15 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 17. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 16 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 18. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 17 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 19. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 18 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 20. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 19 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 21. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 20 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 22. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 21 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 23. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 22 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 24. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 23 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 25. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 24 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 26. CONTEXTE MODE VS DIGITAL LES ÉVOLUTIONS L’ALLIANCE BURBERRY 25 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••
  • 27. 27 ••• Cyril Couvreur • La Mode et le Digital • Soutenance de Mémoire •••