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1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
The use of beautiful women suggests
that when you buy this product you
will be able to look just like them.
Celebrities are used in
adverts to help promote the
product or company more
by showing that people we
look up to use the product.

2. Independence/Individuality
Intelligence
The use of island getaways and perfect beaches would
appeal to people that don’t get away much and will
make them want to buy a holiday and get on the
perfect beach.
This advert promotes the individuality that
shown through the film festival, by showing a
camera and person you wouldn’t usually see.
This helps show off that the festival/ product is
unique and will make the user feel more unique
and different.
This is showing people that buying the latest motor bike is
smarter than getting a car, making it look smaller, more
appealing and showing that it can be bought in the same
color as the car you want or have.

3. Lifestyle
Nurture
Peer Approval
This advert helps show that the product in it
will match your personality and lifestyle
perfectly.
This advert shows that the impact on wildlife from
cites is huge almost shaping them and that they are
being pushed into smaller and smaller habitats as
shown by the large animal in a small frame that it
almost touches each side of.

4. Rebel
Rhetorical Question
The advert suggests that is a social drink that needs to be had
with friends after a hard day’s work by saying “hard earned”
and with the two bows suggests that it is for more than one
person.
The advert would suggest that the product you use
will make you more spontaneous and want to buy it
even if it is an expensive make such a diesel.

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
This advert has a very striking picture that will make
people not question helping and want to donate or help
depending on the product or company it is advertising.
This advert shows a very bold statement, suggesting that
since 8/10 people like this product so you will too. People
are more likely to buy it to see if they’re the 8/10 that
likes the product or the 2/10 that doesn’t.
This is usually a vague but bold statement that has
no opposition or comparison involved. This would
make people want to go try the product for
themselves and see if the statement is true.