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Noble Roman’s, Inc.
               1


  BUSINESS REVIEW
   AS PRESENTED AT THE ANNUAL
     SHAREHOLDER’S MEETING
           JUNE 22, 2011




                                Contains 49 Slides
Brief Review of Business Model
                2




       A Quick Review of
Company Brands and Target Markets
Brand Overview
                         3




 Noble Roman’s Pizza Typically the “Anchor” Brand

Tuscano’s Subs Created to Expand Sales Opportunity
Primary Business Focus
                                 4

Non-Traditional Foodservice Locations
 Locations where there is usually an underlying host organization

 Foodservice is usually ancillary to the host’s primary function

 Food customers are largely (but not exclusively) “captured” from the
 existing base of traffic

 Represent the vast majority of current units

 As differentiated from a “traditional” location where the brand(s)
 stand alone in a self-contained facility
Multiple Venue Strategy
                              5

A venue is similar to a retail channel of distribution
Each venue represents a target market for
prospecting franchisees and licensees
Multiple venues allows for shifting sales efforts based
on market conditions
 Micro-economic variables such as strategic shifts within a
 venue
 Macro—economic variables impacting the entire economy
Examples of Non-Traditional Venues
                       6

Bowling & Entertainment Centers
Convenience Stores
Universities
Hospitals
Military Bases
Parks & Attractions
Newest Venue
                        7



• Grocery Stores
Grocery Unit Growth
                               8

At last Year’s Shareholder Meeting:
   134 Licensing Agreements Signed


At this Year’s Shareholder Meeting:
   675 Licensing Agreements Signed (as of 6/19/2011)
Factors Underlying Take-N-Bake Program
                     9




       Brief Digression into Conditions
     Leading Up to Program Development
2010 – 2011 Operating Environment
                              10

Unique Nature of Recession & Aftermath
 Limited Access to Traditional Financing
   Bank Lending
   Equipment Leasing
   Small Business Financing


 Commodity Price Pressures
   Petroleum
   Agricultural
Crude Oil Prices
                    11

$140.00

$120.00

$100.00

$80.00
                                   Brent Sea
$60.00                             West Texas
$40.00

$20.00

    $-
          Dec-08         Current
Corn Prices
                  12

$8.00

$7.00

$6.00

$5.00

$4.00

$3.00

$2.00

$1.00

  $-
        Dec-09             Current
Block Cheddar Prices
                  13

$2.50


$2.00


$1.50


$1.00


$0.50


  $-
         Dec-08            Current
The Bottom Line
       14




Decision Makers
 Are Exercising
Extreme Caution!
What Kind of Program Fits This Market?
                        15

Minimal Cost of Entry
Great Sales Potential
High Profit Margins
Minimal Legal Hassle
Simple to Do
Noble Roman’s Take-n-Bake Program
                       16

High Quality Restaurant Pizza
Only Requires $200 in Equipment & Smallwares
Approximately 50% Margins at SRP of $5.99-$6.99
Simple, On-Site Training from Reps
Free Marketing Package
Only Obligated NOT to Misuse Our Ingredients &
Products
Current Take-n-Bake Pizza Varieties
                 17
Current Take-n-Bake Marketing Support
                  18
Pizza Monster Becomes a Celebrity!
                19
Projected NRI Revenue from Take-n-Bake
                                    20

   $1,800,000
   $1,600,000
   $1,400,000
   $1,200,000
  $1,000,000
     $800,000
     $600,000
     $400,000
     $200,000
                 $-
                        2009 Act.        2010 Act.   2011 Proj.*
* Management Estimate
Targeting Operators & Distributors
                       21

Individual Operators Buy Through Our Existing
Distribution System

Groceries Are Largely Supplied Through Focused
Grocery Distribution companies
Stocking Through Grocery Distributors
                        22

Makes Our Distribution Easier and More Flexible
Gives Program Instant Credibility with Operators
Allows Us Access to Customer Databases
Permits Us to Present at Distributor Food Shows
Current Grocery Distributors
             23
How Grocery Distributors Are Supplied
                  24
NRI Gross Profit Per TNB Pizza
                      25

Approximately $1.12 per pizza
When Sold from NRI Distribution System
Recently Implemented
               26


New Carton-to-Shelf Retail Items
Carton-to-Shelf Retail Items
             27
Carton-to-Shelf Retail Items
                               28

Marginally Increase Sales in Our Deli Displays
 Increases Size of Our Display Area
 Sale of Retail Items
 Larger Display Area Sells More Pizza
 Some Opportunity to Place Retail Items Elsewhere


Other Potential Sales Opportunities
 Specialty Food Distributors
Payson, UT
    29
Visibility Upon Approach
           30
Primary Product Display - Deli
              31
Frozen Bread Section – Cheesy Stix
                32
Frozen Entrée Section - Lasagna
               33
Welcome to Payson, Utah!
           34
Paul, ID
   35
Visibility Upon Approach
           36
Primary Product Display (No Deli)
                37
Pasta Sauce and Parmesan Section
               38
Welcome to Paul, ID!
         39
Jasper, IN – End Cap Display
             40
Soon to be Implemented
          41




  Signature Line of
  Specialty Pizzas!
Coming Soon! Signature Specialty Pizzas
                        42




Big Daddy’s BBQ    Four Cheese       Chicken BBQ




   Hawaiian       Hopin’ Jalapeno   Parmesan Tomato
New Specialty Pizzas
                           43

Increase Our Deli Spaces Further
Premium Pricing Ability = Higher Grocer Margins
Adds to Quality Image of Our Program
Promoting the Program Will . . .
 Excite Existing Licensees
 Open the Door to New Prospects
Specialty Pizza Box
         44
Some Final Observations
               45




Will Now Touch Briefly on:
     Status of Other Venues
      Upcoming Challenges
     Significant Opportunity
Other Non-Traditional Venues
                             46

Continue to Pursue All Other Active Venues as
Opportunities Present Themselves
Revamped C-Store Program Offers All the Benefits at
Substantially Reduced Investment
Military Base Opportunities are Out There
 Must be selective based on current deployments
 Take a long time to move to opening due to red tape
Attractions/Parks/Entertainment – Some Operators
Starting to Find Investment Dollars Again
Challenges Ahead Remain the Same
                                47

Fragile state of the Economy

Rising Commodity Prices
 Implementing Creative Strategies
   Using freight trains to move ingredients
   Tweaking specifications and procedures
Current List of Active Prospects is Long!
                          48

Recent Trade Show Appearances Have Produced
Significant Active Interest

Recent Solicitations for C-Stores Has Started to
Generate Additional Interest

Recent Solicitations for Specialty Distributors of
Retail Products Are Active

 GOAL: TO MOVE LEADS TO CONSUMATION!
Noble Roman’s, Inc.
                                                             49



             End of Presentation
The statements contained in this presentation concerning the company's future revenues, profitability, financial resources,
market demand and product development are forward-looking statements (as such term is defined in the Private Securities
Litigation Reform Act of 1995) relating to the company that are based on the beliefs of the management of the company, as
well as assumptions and estimates made by and information currently available to the company's management. The
company's actual results in the future may differ materially from those projected in the forward-looking statements due to
risks and uncertainties that exist in the company’s operations and business environment, including, but not limited to, market
acceptance of recently introduced products, competitive factors and pricing pressures, the current litigation with certain
former traditional franchisees, non-renewal of franchise agreements, shifts in market demand, general economic conditions
and other factors including, but not limited to, changes in demand for the company's products, franchises or licenses, the
success or failure of individual franchisees and licensees, and changes in prices or supplies of food ingredients and labor as
well. In addition, the company has no previous experience selling its products through retail channels and there can be no
assurance that grocers will stock them or that customers will buy them. Should one or more of these risks or uncertainties
materialize, or should underlying assumptions or estimates prove incorrect, actual results may vary materially from those
described herein as anticipated, believed, estimated, expected or intended. The company undertakes no obligations to update
the information in this presentation for subsequent events.

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Noble Romans Shareholder presentation 2011

  • 1. Noble Roman’s, Inc. 1 BUSINESS REVIEW AS PRESENTED AT THE ANNUAL SHAREHOLDER’S MEETING JUNE 22, 2011 Contains 49 Slides
  • 2. Brief Review of Business Model 2 A Quick Review of Company Brands and Target Markets
  • 3. Brand Overview 3 Noble Roman’s Pizza Typically the “Anchor” Brand Tuscano’s Subs Created to Expand Sales Opportunity
  • 4. Primary Business Focus 4 Non-Traditional Foodservice Locations Locations where there is usually an underlying host organization Foodservice is usually ancillary to the host’s primary function Food customers are largely (but not exclusively) “captured” from the existing base of traffic Represent the vast majority of current units As differentiated from a “traditional” location where the brand(s) stand alone in a self-contained facility
  • 5. Multiple Venue Strategy 5 A venue is similar to a retail channel of distribution Each venue represents a target market for prospecting franchisees and licensees Multiple venues allows for shifting sales efforts based on market conditions Micro-economic variables such as strategic shifts within a venue Macro—economic variables impacting the entire economy
  • 6. Examples of Non-Traditional Venues 6 Bowling & Entertainment Centers Convenience Stores Universities Hospitals Military Bases Parks & Attractions
  • 7. Newest Venue 7 • Grocery Stores
  • 8. Grocery Unit Growth 8 At last Year’s Shareholder Meeting: 134 Licensing Agreements Signed At this Year’s Shareholder Meeting: 675 Licensing Agreements Signed (as of 6/19/2011)
  • 9. Factors Underlying Take-N-Bake Program 9 Brief Digression into Conditions Leading Up to Program Development
  • 10. 2010 – 2011 Operating Environment 10 Unique Nature of Recession & Aftermath Limited Access to Traditional Financing Bank Lending Equipment Leasing Small Business Financing Commodity Price Pressures Petroleum Agricultural
  • 11. Crude Oil Prices 11 $140.00 $120.00 $100.00 $80.00 Brent Sea $60.00 West Texas $40.00 $20.00 $- Dec-08 Current
  • 12. Corn Prices 12 $8.00 $7.00 $6.00 $5.00 $4.00 $3.00 $2.00 $1.00 $- Dec-09 Current
  • 13. Block Cheddar Prices 13 $2.50 $2.00 $1.50 $1.00 $0.50 $- Dec-08 Current
  • 14. The Bottom Line 14 Decision Makers Are Exercising Extreme Caution!
  • 15. What Kind of Program Fits This Market? 15 Minimal Cost of Entry Great Sales Potential High Profit Margins Minimal Legal Hassle Simple to Do
  • 16. Noble Roman’s Take-n-Bake Program 16 High Quality Restaurant Pizza Only Requires $200 in Equipment & Smallwares Approximately 50% Margins at SRP of $5.99-$6.99 Simple, On-Site Training from Reps Free Marketing Package Only Obligated NOT to Misuse Our Ingredients & Products
  • 19. Pizza Monster Becomes a Celebrity! 19
  • 20. Projected NRI Revenue from Take-n-Bake 20 $1,800,000 $1,600,000 $1,400,000 $1,200,000 $1,000,000 $800,000 $600,000 $400,000 $200,000 $- 2009 Act. 2010 Act. 2011 Proj.* * Management Estimate
  • 21. Targeting Operators & Distributors 21 Individual Operators Buy Through Our Existing Distribution System Groceries Are Largely Supplied Through Focused Grocery Distribution companies
  • 22. Stocking Through Grocery Distributors 22 Makes Our Distribution Easier and More Flexible Gives Program Instant Credibility with Operators Allows Us Access to Customer Databases Permits Us to Present at Distributor Food Shows
  • 24. How Grocery Distributors Are Supplied 24
  • 25. NRI Gross Profit Per TNB Pizza 25 Approximately $1.12 per pizza When Sold from NRI Distribution System
  • 26. Recently Implemented 26 New Carton-to-Shelf Retail Items
  • 28. Carton-to-Shelf Retail Items 28 Marginally Increase Sales in Our Deli Displays Increases Size of Our Display Area Sale of Retail Items Larger Display Area Sells More Pizza Some Opportunity to Place Retail Items Elsewhere Other Potential Sales Opportunities Specialty Food Distributors
  • 32. Frozen Bread Section – Cheesy Stix 32
  • 33. Frozen Entrée Section - Lasagna 33
  • 34. Welcome to Payson, Utah! 34
  • 35. Paul, ID 35
  • 37. Primary Product Display (No Deli) 37
  • 38. Pasta Sauce and Parmesan Section 38
  • 40. Jasper, IN – End Cap Display 40
  • 41. Soon to be Implemented 41 Signature Line of Specialty Pizzas!
  • 42. Coming Soon! Signature Specialty Pizzas 42 Big Daddy’s BBQ Four Cheese Chicken BBQ Hawaiian Hopin’ Jalapeno Parmesan Tomato
  • 43. New Specialty Pizzas 43 Increase Our Deli Spaces Further Premium Pricing Ability = Higher Grocer Margins Adds to Quality Image of Our Program Promoting the Program Will . . . Excite Existing Licensees Open the Door to New Prospects
  • 45. Some Final Observations 45 Will Now Touch Briefly on: Status of Other Venues Upcoming Challenges Significant Opportunity
  • 46. Other Non-Traditional Venues 46 Continue to Pursue All Other Active Venues as Opportunities Present Themselves Revamped C-Store Program Offers All the Benefits at Substantially Reduced Investment Military Base Opportunities are Out There Must be selective based on current deployments Take a long time to move to opening due to red tape Attractions/Parks/Entertainment – Some Operators Starting to Find Investment Dollars Again
  • 47. Challenges Ahead Remain the Same 47 Fragile state of the Economy Rising Commodity Prices Implementing Creative Strategies Using freight trains to move ingredients Tweaking specifications and procedures
  • 48. Current List of Active Prospects is Long! 48 Recent Trade Show Appearances Have Produced Significant Active Interest Recent Solicitations for C-Stores Has Started to Generate Additional Interest Recent Solicitations for Specialty Distributors of Retail Products Are Active GOAL: TO MOVE LEADS TO CONSUMATION!
  • 49. Noble Roman’s, Inc. 49 End of Presentation The statements contained in this presentation concerning the company's future revenues, profitability, financial resources, market demand and product development are forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) relating to the company that are based on the beliefs of the management of the company, as well as assumptions and estimates made by and information currently available to the company's management. The company's actual results in the future may differ materially from those projected in the forward-looking statements due to risks and uncertainties that exist in the company’s operations and business environment, including, but not limited to, market acceptance of recently introduced products, competitive factors and pricing pressures, the current litigation with certain former traditional franchisees, non-renewal of franchise agreements, shifts in market demand, general economic conditions and other factors including, but not limited to, changes in demand for the company's products, franchises or licenses, the success or failure of individual franchisees and licensees, and changes in prices or supplies of food ingredients and labor as well. In addition, the company has no previous experience selling its products through retail channels and there can be no assurance that grocers will stock them or that customers will buy them. Should one or more of these risks or uncertainties materialize, or should underlying assumptions or estimates prove incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected or intended. The company undertakes no obligations to update the information in this presentation for subsequent events.