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Pandora Final Presentation by Brett Ekblad
- 1. Full Digital Strategy By Brett Ekblad 1
- 2. What To Expect About Pandora Competition Digital Strategy Goals Target Audience The Big Idea Tools & Tactics Key Performance Indicators Budget Summary 2
- 3. About Pandora Free online music service Create customized stations Free mobile app 3
- 4. Competition 4
- 5. Time for the good stuff Also known as the Full Digital Strategy 5
- 6. Goals Make Pandora the Increase mobile Engage more #1 search result app usage social media users 6
- 7. Target Audience Males College Music Mobile and Students Lovers Media Females Savvy 7
- 8. The Big Idea Pandora: It’s You Time Campus life can suck OU It’s Y Time Noisy, Stressful, Crowded Make time for yourself Make Pandora your easy mobile escape Mobile app focused 8
- 9. Tools & Tactics Facebook Already over 4 million likes Content is going unnoticed Not engaging their audience Utilize targeted content Create shareable content Promote the mobile app 9
- 10. Tools & Tactics Twitter Increase retweets and faves Create consistent personality Interact with followers Retweet tagged posts Share Instagram photos Spread “It’s You Time” message 10
- 11. Tools & Tactics Instagram Reach listeners on an established mobile platform Increase user engagement Create visual personality Invite users to post and tag photos with @PandoraRadio and #ItsYouTime Promote mobile app 11
- 12. Key Performance Indicators Google Google Various AdWords Analytics Social Platforms 12
- 13. Budget 6 Step x 5 Media x 6 Month = $ $240,000 Process Executions Campaign $40,000/Month 13
- 14. Summary OU It’s Y Time Target Big Idea Tools Goals 14
- 15. Thank You 15