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Vitality and the Connected Consumer in a Health 2.0 World
1. Engaging in a new
Paradigm:
Connected Vitality
Mark Scrimshire
Director, Internet Channel Strategy
World Health Care Congress - Health Plan Innovation Congress
Orlando, March 2010
1
3. @ekivemark @ekivemark
#HealthCamp
The views expressed here are
my own and don't necessarily
represent the positions,
strategies or opinions
of CareFirst
http://healthca.mp
3
10. @ekivemark South America
We are not getting any younger The Ch
1980 2025
Male Age Female Male Age Female
80+ 80+
75-79 75-79
70-74 70-74
$9,000
65-69
60-64
55-59
65-69
60-64
55-59
Region
$7,500
50-54
45-49
50-54
45-49
Structu
40-44 40-44
$6,000 35-39 35-39
30-34 30-34
The term
ulation $4,500 25-29
20-24
25-29
20-24
transition
Source: Kaiser
15-19 15-19
$3,000 10-14 10-14
gradual p
5-9 5-9
$1,500 whereby
ucture: 20 15 10 5 0
0-4
0 5 10 15 20 20 15 10 5
0-4
0 0 5 10 15 20
$0 moves fro
0 and Under 5 5 - 17 18 - 24 25 - 44 45 - 64 65+ of high ra
5 Annual Spend Per Person
North America and mort
ions) low rates.
1980 2025 is charac
Male Female Male Female
Age
80+
Age
80+
declines
75-79
70-74
75-79
70-74
childhood
65-69
60-64
65-69
60-64
infectious
55-59 55-59 diseases
Source: Census Bureau
50-54 50-54
45-49
40-44
45-49
40-44
Whole po
35-39
30-34
35-39
30-34
begin to a
25-29
20-24
25-29
20-24
fertility ra
15-19
10-14
15-19
10-14
and mort
5-9
0-4
5-9
0-4
all ages i
20 15 10 5 0 0 5 10 15 20 20 15 10 5 0 0 5 10 15 20 Successiv
Millions may even
Central America and the Caribbean smaller a
Changing age distribution drives up cost by2025 per person for N
1980
22% seen
in 1980.
Male Age Female Male Age Female
declines 10
11. @ekivemark
Wellness Pyramid
Ca
re
M
an
ag
e
Pr
ev
en
t
Pop
ulat ing
ion p end
S
11
12. @ekivemark
Does this look like home?
Is the
Patient Centered Medical Home
a misnomer?
Ambulatory
Consumer Care
Inpatient
Self Managed
Continuum
12
13. @ekivemark
Consumers
have been in the dark
http://healthca.mp Joachim @ daysoff.wordpress.com
13
21. @ekivemark
What can Health 2.0
do for you?
• Patients 50% more likely to turn up for
appointments they book directly
• 18% of online appointments avoid an ER
visit
• Adherence to medication regimes after a
heart attack reduces likelihood of
re-admittance to hospital by over 60%
21
31. @ekivemark
Don’t underestimate the
power of a simple text...
Did you take
Open Mobile
BP 135/83-62
your medication?
Health Exchange
Feeling Good
Reply Y or N
(OMHE)
31
32. @ekivemark
Everything is becoming
connected
32
33. @ekivemark
Independently
Aging in Place
• Ingestible Sensors
• Personal Monitoring Services
• Online Care
33
34. @ekivemark
Say goodbye to the
(relatively) simple life...
Monitor
Health
Application
Health
Application
EMR EHR
34
35. @ekivemark
Expect an explosion of Health
Applications
Twitter
solutions Health
Applications
Health
Facebook
Applications
Health
Applications
Health
Monitors
Applications
Health
Applications
Health Mobile
Applications Devices
EMR EHR
35
36. @ekivemark
Untethered PHRs will Health
Applications
Twitter
be a data conduit Health
Applications
Health
Facebook
Applications
Health
Applications
Health
Monitors
Applications
Health
Applications
Health Mobile
Applications Devices
EMR EHR
36
37. @ekivemark
Patients are doing it for themselves
“D keasODL
swam 2 miles in 60 minutes”
“#mydiet food spaghetti pasta
40
with sauce lunch small
40
homemade #keas”
4
“D keasODL 120/80 p60”
37
38. @ekivemark
Tap in to Health
Self Management
Ambulatory
Inpatient
Self Managed
Mobile ODLs
Devices
Reminders
EHR PHR
38
40. A light at
the end of
the tunnel
• Embrace the PHR
• Engage the Patient
• Use their measurements
• Bi-directional data flows
http://healthca.mp estaesmivida.net/
40
41. Mark Scrimshire
Director, Internet Channel Strategy
e: mscrimshire@gmail.com
o: +1.410.998.4857 t/a/s: @ekivemark
http://www.slideshare.net/ekivemark
http://healthca.mp
41