This document outlines the requirements for answering an evaluation question about how a media product uses, develops, or challenges conventions of real media. It instructs the student to present their response as a Prezi with five parts: 1) Outline how they will answer the question, 2) Explain the purpose and conventions of film trailers, 3) Compare screenshots from a real trailer and their own trailer, 4) Discuss their use of sound compared to real horror trailers, and 5) Conclude with a summary of how professional and conventional their trailer is.

1. Evaluation Question 1
TITLE:
In what ways does my media product use, develop or challenge forms
and conventions of real media products?
Present this as a Prezi
Part 1:
In part 1 you should outline how you are going to answer this question. Choose nine screen
frames from real horror film trailers and nine from your group's trailer which are similar in
terms of mise-en-scene, shot sizes, camera angles, colour design, framing, characters used,
graphics (text) etc. Explain the similarities and your reason for choosing to use and/or
develop theses conventions. On a Mac, pressing ‘shift’, ‘cmd’ and ‘4’ together will allow you
to grab sections of the screen (like the snipping tool).
Part 2:
Explain the purpose of trailers in terms of marketing. Also explain their generic conventions
in terms of narrative structure, mise-en-scene, camera work, sound and editing. Explain the
maker's preferred reading by the audience (how do you want it to come across / be
received?). Make a comment about the need to follow general conventions whilst also
pushing boundaries and being unique.
Part 3:
Place your 9 screen shots from a real trailer next to the 9 screen shots from your trailer and
below these, explain how they relate, what you were trying to emulate, develop, etc. Also
evaluate how effective you think your shots were compared to the professional ones.
Part 4:
Explain your use of sound (and lack of dialogue), comparing it with that used in real horror
trailers. Add snippets of sound and embed existing trailers in here too if you can.
Part 5:
Conclude with a short summary of how professional and conventional you believe your
trailer to be.