2. Come fly with me
Involving new audiences
Mark Crosby – National Volunteering Manager
Becky White – VCI Consultant – Midlands
Dave Morton – VCI Consultant – Northern Ireland
Rachael Bayley – Head of Volunteering Development – Save the Children

3. 2020 Volunteering Vision
• Volunteers involved in every
aspect of our work
• All staff confident and capable of
working with volunteers

4. The new old: flexibility
The new young: skills
development

5. ‘New Old’ → Curious Minds
“I know I’m old, but I don’t consider
myself old”
“I can’t sit still, gotta keep moving”
“Having retired, having the belief
that you can actually bring your
skills to volunteer work, it makes
you feel good. Good about it. You
know I am a school governor but
that’s not a skill really. That’s for the
community”

6. ‘New Young’→ Young Experience Seekers
“Being able to say you’ve done voluntary
work with a recognised charity when you’ve
come out of university is always a good
thing”
“That’s why the broom...the riot clean ups,
there was no interview process for that. It
was on Twitter people turned up, and they
started cleaning that day. If anything came
out of that, people appreciated the speed
and being part of something immediate”

7. Families → Explorer Families
“You’re killing two birds aren’t you? It’s a
really good day out, quality time with the
kids, but also you feel like you’re doing
something as well”
“That’s certainly the reason I haven’t looked
into National Trust volunteering. I assumed
I wouldn’t be able to because I have a 4
year old, 6 year old and 8 year old - so how
could I possibly? So if there was something
we could do that would certainly interest
me”

9. Our philosophy
Living & Giving isn’t simply about shops, it's a
philosophy. It's a collaboration of people’s
ideas, beliefs and values. It's about people
giving time, energy, passion and most
importantly - doing what they can. It is based
on the idea of a cooperative, with community
involvement at the heart of each shop.
Living & Giving shouldn't just inspire the
community,
it should bring the community to life.

10. What does a Mary’s L&G store look like?
• High design values
• Attention to detail
• Restoration where possible
• Unique
• Reclaimed aesthetic
• Tasteful and comforting
• Mary’s touch
• Attracts new audience*

11. and on the inside?
Westbourne Grove
The Library, Primrose Hill
Door handle detail, Barnes

14. ‘I’ve never shopped in a
charity shop before but
Living & Giving is different.
It’s lovely. I just spent £200!’
- Liz, customer

15. • Our people*
• Attracts people to run the community shops*
• New group who ‘match’ the brand*
• Mary Portas
• Community lead*
• Unique product mix
• Soulful shopping experience*
• Customer service*
• Celebrity endorsement
• Exclusive events programme
• 100% of profit goes to Save the Children
• We save children’s lives
What makes Living & Giving special?
Rachael Bayley, Head of Volunteering Development,
r.bayley@savethechildren.org.uk 07500 792 746

16. How do we respond?
1. Adapt your offer to be more flexible and give more choice
2. Make the most of new forms of technology and
communication
3. Recognise new and existing skills
4. Ensure volunteering is enjoyable and of mutual benefit
5. Build relationships over time