Come fly with me: engaging new audiences
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Come fly with me: engaging new audiences
- 2. Come fly with me Involving new audiences Mark Crosby – National Volunteering Manager Becky White – VCI Consultant – Midlands Dave Morton – VCI Consultant – Northern Ireland Rachael Bayley – Head of Volunteering Development – Save the Children
- 3. 2020 Volunteering Vision • Volunteers involved in every aspect of our work • All staff confident and capable of working with volunteers
- 4. The new old: flexibility The new young: skills development
- 5. ‘New Old’ → Curious Minds “I know I’m old, but I don’t consider myself old” “I can’t sit still, gotta keep moving” “Having retired, having the belief that you can actually bring your skills to volunteer work, it makes you feel good. Good about it. You know I am a school governor but that’s not a skill really. That’s for the community”
- 6. ‘New Young’→ Young Experience Seekers “Being able to say you’ve done voluntary work with a recognised charity when you’ve come out of university is always a good thing” “That’s why the broom...the riot clean ups, there was no interview process for that. It was on Twitter people turned up, and they started cleaning that day. If anything came out of that, people appreciated the speed and being part of something immediate”
- 7. Families → Explorer Families “You’re killing two birds aren’t you? It’s a really good day out, quality time with the kids, but also you feel like you’re doing something as well” “That’s certainly the reason I haven’t looked into National Trust volunteering. I assumed I wouldn’t be able to because I have a 4 year old, 6 year old and 8 year old - so how could I possibly? So if there was something we could do that would certainly interest me”
- 9. Our philosophy Living & Giving isn’t simply about shops, it's a philosophy. It's a collaboration of people’s ideas, beliefs and values. It's about people giving time, energy, passion and most importantly - doing what they can. It is based on the idea of a cooperative, with community involvement at the heart of each shop. Living & Giving shouldn't just inspire the community, it should bring the community to life.
- 10. What does a Mary’s L&G store look like? • High design values • Attention to detail • Restoration where possible • Unique • Reclaimed aesthetic • Tasteful and comforting • Mary’s touch • Attracts new audience*
- 11. and on the inside? Westbourne Grove The Library, Primrose Hill Door handle detail, Barnes
- 14. ‘I’ve never shopped in a charity shop before but Living & Giving is different. It’s lovely. I just spent £200!’ - Liz, customer
- 15. • Our people* • Attracts people to run the community shops* • New group who ‘match’ the brand* • Mary Portas • Community lead* • Unique product mix • Soulful shopping experience* • Customer service* • Celebrity endorsement • Exclusive events programme • 100% of profit goes to Save the Children • We save children’s lives What makes Living & Giving special? Rachael Bayley, Head of Volunteering Development, r.bayley@savethechildren.org.uk 07500 792 746
- 16. How do we respond? 1. Adapt your offer to be more flexible and give more choice 2. Make the most of new forms of technology and communication 3. Recognise new and existing skills 4. Ensure volunteering is enjoyable and of mutual benefit 5. Build relationships over time
Notes de l'éditeur
- Times are a changing In developing the ambition we looked at the volunteering world. Future volunteers will be different. We’ll need to do volunteering in a different way Impact of social trends – impact of economic situation, family relationships, employment, retirement, new technology New old – looking for greater flexibility, use of skills, link with leisure, keeping active, short term commitments New Young – looking for opportunities for skills development – our Internship programme developed with this audience in mind Digital – applies to both – how people communicate, find opportunities, link to networks, virtual offers of time etc. Also spoke to several other volunteer involving organisations Girlguiding – 12 hr challenge Marie Curie – Volunteer Financial Advisers Cancer Research – volunteering with friends and family Oxfam – clicktavists Reassuring that organisations such as Oxfam and RNLI also not developing too many new products – as keen that investment in infrastructure / get basics right is in place first
- Who are they? Recently retired or approaching retirement Highly educated Have a different view of retirement seeing it as a transition not termination Sensitive about ‘age’ – consider themselves 20 years younger than they actually are Caught in the middle of caring for two generations at once – their parents and their grandchildren What do they want? For their time to make a genuine impact Giving their time in flexible ways that suit them Starting with a short term commitment Using and developing their skills by working in partnership with us Have higher expectations of their volunteering experience and less tolerant of poor service
- Who are they? Independently minded “twenty-somethings” Idea generators Multi taskers who like lots of activities Motivated by instant success and rewards What do they want? Being able to customise elements of their role and including higher levels of responsibility A role that has clear skills / career development Looking to connect with their peers and to be part of a cause Expecting to be able to organise their volunteering and communicate digitally