The solutions also enable organizations to be in constant touch with their customers increasing customer retention as well as customer service experience.

1. Digital Solutions are Requirements of Today’s Businesses
Today when the market scenario in all business sections is extremely
competitive, companies need to focus on faster delivery of services,
providing more facilities to customers, improving customer service. The
solutions also enable organizations to be in constant touch with their
customers increasing customer retention as well as customer service
experience.
Information solutions: Real time information is not only important for
companies but also for customers. Customers want to check their accounts
with companies and view their transactions. With database solutions such as
RDBMS, CMS, ERP, and SharePoint application, companies can integrate
and compare data obtained from different business departments.
Marketing solutions: Every business entity thrives on marketing of its
products and services. With latest marketing solutions, companies can
expedite their marketing processes and even automate them. For example,

2. you can use Microsoft CRM to automate sales process. In e-mail marketing,
you can use auto-reply software to send automatic replies to interested
audience.
Customer service applications: Business is not only limited to marketing.
Customers expect robust after sales support from their companies. Microsoft
CRM is a leading application used by different organizations in the field of
customer service. Various other applications are available that enable
companies to provide superior quality customer service.