The Personal Brand Era: Growing Your Agency From the Inside Out
With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability.
But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one?
http://www.aafamarillo.org/the-personal-brand-era1
6. Things we will learn about today
• The Personal Brand Era
• Tools and Strategy
• Accidental vs. Official
Find this presentation: www.slideshare.net/eschipul
8. The Big Idea:
www.flickr.com/photos/joshuacraig/3075437046
Personal Brands are Profitable for Your Agency
9. 27 on Twitter
14,065 followers
27 on Facebook
12,446 friends
Personal Brands are
good for business
10. 3,635 page views / 6 months from employee site referrals
$1 / click PPC advertising
$7270 / year FREE online advertising
www.dstagg.com www.schipul.com
A tangible Win-Win
11. Elements of
The Personal Brand Era
1. Story*
2. Creation
3. Curation*
4. Distribution
5. Monitoring*
6. Terms of Service
Read more: http://bit.ly/pb-era
12. Story
Your brand story
told over time
In different places
brought together
13. What makes a Story?
1. Message 4. Plot
So my point is...
2. Conflict 3. Characters
14. Curation
put your best self forward
be selective with sites + brands
time plays a role in selection
stay in control
15. Monitoring
monitor the buzz
evaluate your message
evaluate how others perceive you
“sympathy”
“intention”
33. The ROI of Social Media
Gary Vaynerchuk found:
$15,000 in direct mail = 200 new
customers
$7,500 Billboard = 300 new
customers
$0 twitter = 1,800 new customers
http://socialnomics.net/2009/11/12/social-media-roi-examples-video/
http://www.flickr.com/photos/29970359@N07/3373700426/
34. Let’s raise our glasses...
• Create the infrastructure
• Build Personal Brands
• Grow and profit
http://blogs.amctv.com/mad-men/
Find your advocates and make them heroes
Find this presentation: www.slideshare.net/eschipul