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AAF Amarillo - Growing Your Agency From The Inside Out

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Ed Schipul
Ed Schipul

The Personal Brand Era: Growing Your Agency From the Inside Out With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability. But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one? http://www.aafamarillo.org/the-personal-brand-era1

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The Personal Brand Era: Growing your agency from the inside out Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
http://www.youtube.com/watch?v=R2bLNkCqpuY The power of Story, the power of PEOPLE www.flickr.com/photos/dominicspics/148674451
www.flickr.com/photos/lukasch More than just a product pitch www.flickr.com/photos/lukasch www.flickr.com/photos/99651925@N00
More than just a person Hi, I’m happykatie
Welcome to the Personal Brand Era
Things we will learn about today • The Personal Brand Era • Tools and Strategy • Accidental vs. Official Find this presentation: www.slideshare.net/eschipul
Welcome to the Personal Brand Era
The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Agency
27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Personal Brands are good for business
3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win
Elements of The Personal Brand Era 1. Story* 2. Creation 3. Curation* 4. Distribution 5. Monitoring* 6. Terms of Service Read more: http://bit.ly/pb-era
Story Your brand story told over time In different places brought together
What makes a Story? 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
Curation put your best self forward be selective with sites + brands time plays a role in selection stay in control
Monitoring monitor the buzz evaluate your message evaluate how others perceive you “sympathy” “intention”
The Brand Development Cycle
www.flickr.com/photos/limonada/543042006 Looking in: Tools and Strategy
Businesses can help Personal Brands
((( make it work ))) infrastructure
Recruit internally for Personal Brands www.schipul.com/personalbrands
Find Personal Brands to connect your brands with www.sam-e.com/talk
Twitter keeps everyone in the know Ben Gillin www.twetches.com
Twitter keeps everyone in the know www.twitter.com/sweetleafapril www.twitter.com/paulaberg
www.youtube.com/childrensmuseumhou www.cmhoustonblog.org http://www.facebook.com/pages/The-Mr-O/154082187005
A Thousand words... internal and external audience is great! www.flickr.com/photos/ljc_pics
((( who says what? ))) listen listen listen
IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
www.google.com/alerts www.technorati.com http://alerts.yahoo.com
Looking out: Accidental vs. Official
Who are your rock stars? Intel ‘Rock Star’ commercial with USB guy
Find like-minded passion and talent (Rebekka!) www.flickr.com/photos/rebba
Creative ways to engage brands
The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/
Let’s raise our glasses... • Create the infrastructure • Build Personal Brands • Grow and profit http://blogs.amctv.com/mad-men/ Find your advocates and make them heroes Find this presentation: www.slideshare.net/eschipul
Ed Schipul Blog: eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul www.flickr.com/photos/jonlewisphotography/3706069312

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Notes de l'éditeur

  2. http://www.flickr.com/photos/bump/3980940376/sizes/l/
  3. http://www.flickr.com/photos/19251296@N00/2254667375/ http://www.flickr.com/photos/32323502@N00/3535655870/ http://www.flickr.com/photos/84104729@N00/146816707/
  13. Generally discuss the 6 elements - but review the 2 italicized = Story and Monitoring
  16. http://www.flickr.com/photos/24256911@N00/19725263/ http://www.flickr.com/photos/82779205@N00/3208376835/ http://www.flickr.com/photos/30498822@N08/3233176448/
  17. http://www.flickr.com/photos/24256911@N00/19725263/ http://www.flickr.com/photos/82779205@N00/3208376835/ http://www.flickr.com/photos/30498822@N08/3233176448/
  23. http://www.flickr.com/photos/66995057@N00/3913262398/ http://www.flickr.com/photos/34606192@N00/288022773/ http://www.flickr.com/photos/41174852@N00/3530816978/ http://www.flickr.com/photos/88448902@N00/448512720/
  24. www.flickr.com/photos/joao_pelo/2371399151 www.flickr.com/photos/hyperspace/351594112 http://www.flickr.com/photos/31533886@N00/3638884890/ http://www.flickr.com/photos/95572727@N00/310074290/
  40. Generally discuss the 6 elements - but review the 2 italicized = Story and Monitoring