Jean-François Molitor, Marketing & Sales Director Small & Medium Businesses Bpost Een snelle en correcte logistieke afhandeling van online bestellingen is een beslissende factor voor de online klant. Succesvolle web shops onderscheiden zich dan ook met een excellente logistiek. Aan de hand van concrete cases toont bpost aan waarom het de logistieke partner is van succesvolle start-ups als dame DECO, maar ook aan de zijde staat van grotere retailers als maxi toys, die een succesvolle transitie hebben gemaakt naar ecommerce. Ook het project Get Your Business Online komt aan bod. bpost stelt eveneens de Shipping Manager voor. Dankzij deze webmodule, die wordt gekoppeld aan de webshop, kunnen online shoppers de aflevering personaliseren en een keuze maken uit verschillende leveringsmethodes. Bovendien zorgt de module voor meer efficiëntie voor de webshop beheerder in de afhandeling van bestellingen.

1. bpost – tailor made
logistic for your
webshop

2. Agenda
1 bpost…
tailor made logistic for your webshop
Case Damedeco
2 e-commerce challenge for a start-up
3 Case Maxi Toys
e-commerce challenge for a retailer

3. BPOST.. TAILOR MADE
LOGISTIC FOR YOUR WEBSHOP
Jean-François Molitor
Business Unit Manager
Small & Medium Enterprises

4. Who is bpost?
A group with a consistent offer of products
and services.
Domestic
Mail
Newspaper International Mail
delivery (BPI)
Document
Management Parcels & Express
(Bpack)
Banking and
Insurance
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5. Parcels & Express
Logistic expertise within bpost
• 120.000 parcels per day
• 98% parcels delivered in Day+1
• +6.000 business customers
• 1.100 collect points
• 14.000 distribution rounds per day
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6. e-commerce @ bpost
Many e-commerce references
We serve customers ofall sizes : from emerging e-shops to
large established e-shops
Pure player
Start –up
Traditional VPC
Multi channel players

7. e-commerce @ bpost
The 3 components of success
Our belief
Integreren van
• To succeed webshops
logistiek,
need strong support
boekhouding,
to: commerciële…
webshop
• Build & maintain their
processen
website (incl.
partnership Bouwen van een
paiement solutions)
website
• Treat their logistics
Website Logistic
builder partner
Retours
• …in respectbeperken
of their
needs and means

8. e-commerce @ bpost
bpost solution for webshop
e-commerce value chain
+
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9. e-commerce @ bpost
Logistic starts with consumer preference
Delivery preference amongst consumers (*)
PHYSICAL DELIVERY
AT HOME LOCKER OTHER
STORE POINT
70% 21% 33% 10% 10%
Still 70% home Order on-line, At the office, at
delivery! pick up in store Pick-up points Parcel Automate a friend’s house
* VIL study – 1.153 respondents – Average # of methods 2,8 – Dec. 2011
You can offer your customers a wide choice of delivery
options

10. e-commerce @ bpost
Your customer buys where and when he wants,
bpost delivers where and when he wants…
 12.000 postmen
 98% Day+1 quality in all the country
 Notification + 2nd pres. if necessary
@ home
 1.100 Pick up points
 90% of Belgian population is at maximum 5 km of a
Post Point/office
@ bpost
 Always open, pick up your parcel when you want
 75 machines before the end of the year
@ 24/7

11. e-commerce @ bpost
Shipping Manager gateaway to logistic solution
 Wide choice of delivery methods
 Value added services (insurance, notification)
Consumer  Up to date track & trace information
convenience
 No manual input required
 Highly configurable (prices, options, etc)
Process  Limited ICT development and costs
optimization
 Labels compliant to industry standards
 Electronic data exchange for 100% data quality
100%  No validation requirements. Print & ship!
data quality
Visit us in bpost stand (S012) for a live demo

12. e-commerce @ bpost
We do more than you think!
• 3 levels of speed (24h / Time Definite / Sprint)
• International (+220 countries)
• Return solutions
• Fulfilment
• Technical Courier
• Tailor made logistic solutions

13. LOGISTIC CHALLENGE
FOR A START-UP
Sebastien Marchal
Founder

14. dameDECO.be… ?
• An e-shop of trendy and designed accessories
“Objets Chics pour Effet Choc!”
• and also:
– official reseller of Farrow&Ball (ecologic paint)
– home deco advices
– dameDECO private evenings
• Created by 2 lovers:
– An interior designer : Julie Schumacher
– A networking Engineer : Sebastien Marchal
• Launched in October 2011

15. Why an e-shop?
• Limited starting investment
– Investment growth with selling
• A real market opportunity in that sector
• Global online sales growth
• « Always connected »
– 24/24/7/7
– Answer to new customer behavior
• Work time flexibility

16. The project
From the idea to the launch: 18 Months
• Market studies
• Definition of a strategy
• Product selection to create dameDECO universe
• Selection of key partner
– Web Builder: INFINE DIGITAL
– Corporate Identity: INFINE
– Payment solution: OGONE
– Logistic: BPOST

17. Logistic
• Logistic = crucial
– Last step of an order processing
– Respect of delivery deadline, pack tracking (realtime), product return
management
• Choose the right partner (pending large product portfolio, size,
timeline…)
• Dame DECO choose bpost as main logistical partner for
- Shipping cost offer
- Collect Point proximity
- Ease of day to day management (label printing)
- Large delivery method in Belgium (Home, Physical Store, Delivery
Point)
- International Shipping!
- bpost Shipping Manager developed for Magento

18. Key success factors!
• Choose the right web builder and partners
• Become an expert in SEO
• Don’t underestimate the time for the encoding…
• Keep in mind, “retail is detail”
• Love IT
• Be professional !

19. www.damedeco.be
Thanks!

20. E-COMMERCE
CHALLENGE FOR A
RETAILER
Alain Hellebaut
Director International Sales

21. Maxi Toys
Bien plus que du jouet!
• Fondé en 1989
• Part du Groupe Blokker
• +180 points de vente (FR, BE, SU, LU)
• +1.000 collaborateurs
• +200 m€ chiffres d’affaires
• Mission: offrir 365 jours par an du jouet, jeux vidéo et
bien plus que du jouet
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22. L’ecommerce: pourquoi?
• Tendance forte dans le marché européen du jouet
– Belgique: < 5% ventes
– France: 10% des ventes
– Allemagne: 17% des ventes
• Effet de levier aux ventes en magasin
• La question n’était pas si il faut se lancer dans
l’ecommerce mais plutôt quand et comment
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23. L’ecommerce: comment?
• Choix de 2 partenaires experts en leur domaine:
– Bluevision (dévelopement du webshop)
– bpost (logistique)
• Coopération avec le réseau physique dès le début
– Information pour expliquer la stratégie du groupe
– Prix et offres comparables entre les canaux physiques et online
• Test intensifs (18 mois avant le lancement commercial)
– Début des test en Belgique en Octobre 2010
– Lancement en 2012
06/04/2012
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24. Les leçons de la phase test
• Logistique e-commerce = logistique retail:
– Processus différents
– Gestion dédoublée des stocks
– ! Working capital
• Différence cultuelle importante dans l’adoption du
modèle e-commerce
– Très rapide en France
– Plus lent en Belgique
• Le projet demande un investissement important en
temps et argent
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25. La logistique
• bpost s’est avéré le partenaire évident pour la livraison
aux consomateurs en Belgique
– Respect des promesses de livraison (crucial!)
– Offre complète (domestique + internationale)
– Expertise en projet de dévelopment e-commerce
– Professionalisme des personnes de contact
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26. More information?
– Visit us in stand stand S012
– Call 02/201.11.11
– www.bpost.be/bpack
– info@damedeco.be
– www.damedeco.be
– emarketing@maxitoys.com
– www.maxitoys.com
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