Contenu connexe Similaire à Marketing Presentation (20) Marketing Presentation1. Stop Winking In The Dark!
Effective strategies for
marketing your business
© 2008 lewis design group
2. Stop Winking In The Dark!
Effective strategies for
marketing your business
by Ron Lewis
Director of Marketing, The Park Ministries
and President, Lewis Design Group
© 2008 lewis design group
4. The 3Ms of Marketing
The Market
The Message The Media
© 2008 lewis design group
5. Planning and Preparation
Figure out where your company is now and where you
want it to be. What actions do you want your
customers and prospects to take?
Create inquiries and purchases by phone
Increase walk-in store traffic
Generate sales leads
Build your mailing list
Increase web traffic
© 2008 lewis design group
6. Targeting & Offers
Success in marketing is driven by these factors.
Execute them well and success is yours.
House Lists
Renting a targeted mailing list
Ad space
Promotions
Website optimization
7. Format
Direct Mail
Website
Print Ads
Email Campaign
Other Marketing Channels
© 2008 lewis design group
8. Format
Probability Probability Probability of
Type Approach of Opening of Closing Success (100%
Dialogue Sale of Prospects)
Direct Sales
33% 30% 9.9%
Direct Mail Product
Call
Indirect sales
approach 36% 32% 10.2%
Website (PR)
Direct Sales
18% 12% 2.2%
Print Ads Call
Service Indirect sales
approach 48% 41% 19.7
Email Campaign (PR)
Other Marketing Channels
© 2008 lewis design group
20. Review
The 3Ms of Marketing
© 2008 lewis design group
21. Review
The 3Ms of Marketing
Planning and Preparation
© 2008 lewis design group
22. Review
The 3Ms of Marketing
Planning and Preparation
Targeting and Offers
© 2008 lewis design group
23. Review
The 3Ms of Marketing
Planning and Preparation
Targeting and Offers
Format
© 2008 lewis design group
24. Review
The 3Ms of Marketing
Planning and Preparation
Targeting and Offers
Format
Creative
© 2008 lewis design group
25. Review
The 3Ms of Marketing
Planning and Preparation
Targeting and Offers
Format
Creative
Fulfillment and Measurement
© 2008 lewis design group
33. Stop Winking In The Dark!
Effective strategies for
marketing your business
© 2008 lewis design group
34. Stop Winking In The Dark!
Effective strategies for
marketing your business
by Ron Lewis
President
Lewis Design Group
© 2008 lewis design group