http://www.eu-academy.eu/freeresources/eu-lobbying-ethics-and-transparency-do-s-and-dont-s/
The European Transparency Register and EU lobby rules
Spending, representation and advocacy: what you can and cannot do
Case study of an effective and ethical interest representation
With Robert Mack: he became Chairman of Burson-Marsteller’s EMEA Public Affairs Practice in January, 2011. He was CEO of Burson-Marsteller Brussels from July 2007 to December, 2010. Author of the chapter on "EU Transparency and Ethics" in the book "How EU Institutions Work & How to Work with EU Institutions" (John Harper Publishing, London)
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EU Lobbying, Ethics and Transparency: “Do”-s and “Don’t”-s
1. Free Webinar - 29 April 2013 -1-2pm
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EU Lobbying, Ethics
and Transparency:
"Do"-s and "Don't"-s
2. Free Webinar - 29 April 2013 -1-2pm
Please turn up your computer speakers or put on your
headset
You can ask questions in writing in the chat panel
WELCOME to the 1st
FREE webinar
4. EU Lobbying, Ethics &
Transparency: "Do"-s
and "Don't"-s
Risk Regulation in the
EU: Sectors, Advocacy
and the Precautionary
Principle
Regulatory Affairs
Explained: What you
must know about
implementing &
delegated acts
How to Master EU
Interest Representation:
The BM guide to EU
lobbying best practices
7 Tips for Effective EU
Public Affairs: Practical
ideas to reach the
highest impact for your
issue
Digital Communication
in EU Affairs: How to
master Twitter, Linkedin
& social media in public
affairs
EU Public Affairs
Forecast until June
2014: What to expect
until the end of Barroso
II and beyond?
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12. Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
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Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3 days
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13. Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
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Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3 days
Transcript will be available within 1 week
Next event on 8 May Wednesday
15. SPEAKER
Robert MACK
Chairman of Burson-Marsteller’s
EMEA Public Affairs practice
EU Lobbying, Ethics
and Transparency:
"Do"-s and "Don't"-s
16.
17. SPEAKER MODERATOR
Robert MACK András BANETH
Chairman of Burson-Marsteller’s Director
EMEA Public Affairs practice European Training Academy
EU Lobbying, Ethics
and Transparency:
"Do"-s and "Don't"-s
20. EVIDENCE-BASED COMMUNICATIONS
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20
Today
The Brussels Transparency Story
Institutional Rules on Lobbying
Institutional Codes of Conduct
Access to Documents
Ten Key Conclusions for the Practitioner
22. EVIDENCE-BASED COMMUNICATIONS
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22
Since 1999: Increased
focus on ethical issues
Access to documents
Databases on consultative bodies
and Expert Groups
Improving stakeholder
consultation and Impact
Assessments
Codes related to behaviour of
Commission staff
23. EVIDENCE-BASED COMMUNICATIONS
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23
Today
The Brussels Transparency Story
Institutional Rules on Lobbying
Institutional Codes of Conduct
Access to Documents
Ten Key Conclusions for the Practitioner
25. EVIDENCE-BASED COMMUNICATIONS
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25
June 2008:
Commission Register of
Interest Representatives
Voluntary but encouraged
Who is lobbying and the
level of resource deployed
Wide definition of lobbying
Agree to a code of conduct
Rules intentionally vague...
26. EVIDENCE-BASED COMMUNICATIONS
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26
1996: European Parliament rule 9
The EP has had a Code of Conduct and Register since 1996
Based on the code of the PA consultancies adopted in 1993
27. EVIDENCE-BASED COMMUNICATIONS
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27
June 2011:
Establishment of a joint
Transparency Register
Registration required for EP
access
Address problems from old
register – improved
definitions, double counting,
narrow exclusions
Key point: ad hoc groups
and coalitions
Common Code of Conduct
Enforcement mechanism /
Joint Register Secretariat
29. EVIDENCE-BASED COMMUNICATIONS
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29
Today
The Brussels Transparency Story
Institutional Rules on Lobbying
Institutional Codes of Conduct
Access to Documents
Ten Key Conclusions for the Practitioner
30. EVIDENCE-BASED COMMUNICATIONS
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30
Code of Conduct for
European Commissioners
Revised in 2011 and based
on Article 245 TFEU
May not engage in other
professional activity
May hold honorary posts
and be politically active
Declaration of interests (last
ten years), financial interests
(including spouse)
Post mandate: 18 months
rule + shall not lobby
Cannot accept gift if value
>€150
Institutional Codes of Conduct
31. EVIDENCE-BASED COMMUNICATIONS
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31
Commission Guidelines on Gifts and
Hospitality
General principle: gifts not allowed
A gift is money, physical object, free
participation in events,
Any other advantage (eg free travel)
Hospitality (food, drink, entertainment)
Automatically accepted if <€50
Approval required if >€50 but <€150
Appropriate hospitality is presumed to be
granted
Stricter rules can be encountered
Missions must be useful to discharge of
official duties
Relevant to EP staff too
Institutional Codes of Conduct
32. EVIDENCE-BASED COMMUNICATIONS
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32
Code of Conduct for Members of the
European Parliament
General principles of integrity...
Declaration of financial interest
Other remunerated activity declared if
>€5000 per year
Cannot accept gift if value >€150,
including hospitality
Put in place in 2012
Former MEPs who lobby give up benefits,
including access badge
Implementing measures just adopted:
MEPs to declare all events they attend
Institutional Codes of Conduct
33. EVIDENCE-BASED COMMUNICATIONS
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33
Today
The Brussels Transparency Story
Institutional Rules on Lobbying
Institutional Codes of Conduct
Access to Documents
Ten Key Conclusions for the Practitioner
34. EVIDENCE-BASED COMMUNICATIONS
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34
Access to documents
Just about anyone can request information...
...On just about anything
Includes any form of written communication received by an EU institution...
...i.e. the information you send when you lobby, including emails
With some exceptions
35. EVIDENCE-BASED COMMUNICATIONS
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35
Today
The Brussels Transparency Story
Institutional Rules on Lobbying
Institutional Codes of Conduct
Access to Documents
Ten Key Conclusions for the Practitioner
36. EVIDENCE-BASED COMMUNICATIONS
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36
Ten key conclusions for the practitioner
Transparent behaviour is non-negotiable
Registration, while voluntary, is expected
Single issue coalitions must register and be transparent
Increasingly, officials or MEPs will ask if you are registered before
granting meetings
Greater focus now on institutional behaviour through codes of conduct
and training
Standards of behaviour vary greatly within the institutions
37. EVIDENCE-BASED COMMUNICATIONS
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37
Ten key conclusions for the practitioner
Invitations to conferences, site visits, etc can be accepted depending on
context
Don’t forget:
response to public consultations are published
just about anyone can request access to your correspondence with the institutions
confidentiality is a condition that must be asserted in advance (commercially
sensitive information)
Never assume privacy: MEPs and some officials may publish names of
people they meet – or the materials they receive
Rules & expectations are changing
38. EVIDENCE-BASED COMMUNICATIONS
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Thank You!
If you have further questions, you can contact
Robert Mack: Robert.Mack@bm.com
Outline what we will be going over todayMake point here about TEU (see chapter)
So we begin our storyIt started with a man from Luxembourg, a French woman and her dentist
Three areas of focus: further information on the management and use of community funds; professional ethics within the EU institutions; the framework for lobbyists
Wider definition:“actions initiated with the aim of influencing European policy formulation or decision-making processes, irrespective of the communication channel or medium it is using”Code of conduct: Chapter p.233 / figure 78(I’m cheating a little because it was clarified after 2008)
Note the timing – EP was way ahead of the gameThe idea was for the EP to be a very open parliament – let people in, keep a list and apply some rulesCode on book p. 234, figure 79
Chapter p. 234 – 240
Efforts to amend the rules have failed.Exceptions – chapter p.241
Outline what we will be going over todayRole of Sebastien – equal time and I suspect he’ll introduce more about what he’ll be discussing Make point here about TEU (see chapter)