http://www.eu-academy.eu/freeresources/eu-lobbying-ethics-and-transparency-do-s-and-dont-s/ The European Transparency Register and EU lobby rules Spending, representation and advocacy: what you can and cannot do Case study of an effective and ethical interest representation With Robert Mack: he became Chairman of Burson-Marsteller’s EMEA Public Affairs Practice in January, 2011. He was CEO of Burson-Marsteller Brussels from July 2007 to December, 2010. Author of the chapter on "EU Transparency and Ethics" in the book "How EU Institutions Work & How to Work with EU Institutions" (John Harper Publishing, London)

1. Free Webinar - 29 April 2013 -1-2pm
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EU Lobbying, Ethics
and Transparency:
"Do"-s and "Don't"-s

2. Free Webinar - 29 April 2013 -1-2pm
Please turn up your computer speakers or put on your
headset
You can ask questions in writing in the chat panel
WELCOME to the 1st
FREE webinar

3. ABOUT THE WEBINAR
SERIES
1

4. EU Lobbying, Ethics &
Transparency: "Do"-s
and "Don't"-s
Risk Regulation in the
EU: Sectors, Advocacy
and the Precautionary
Principle
Regulatory Affairs
Explained: What you
must know about
implementing &
delegated acts
How to Master EU
Interest Representation:
The BM guide to EU
lobbying best practices
7 Tips for Effective EU
Public Affairs: Practical
ideas to reach the
highest impact for your
issue
Digital Communication
in EU Affairs: How to
master Twitter, Linkedin
& social media in public
affairs
EU Public Affairs
Forecast until June
2014: What to expect
until the end of Barroso
II and beyond?

5. GOOD TO KNOW
2

6. Turn off your Outlook, Skype and other programs

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8. Turn off your Outlook, Skype and other programs
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9. Turn off your Outlook, Skype and other programs
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Presentation will take approx. 40 mins, followed by Q&A

10. Turn off your Outlook, Skype and other programs
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Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED

11. Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3 days

12. Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3 days
Transcript will be available within 1 week

13. Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3 days
Transcript will be available within 1 week
Next event on 8 May Wednesday

14. SPEAKER &
ORGANISER
3

15. SPEAKER
Robert MACK
Chairman of Burson-Marsteller’s
EMEA Public Affairs practice
EU Lobbying, Ethics
and Transparency:
"Do"-s and "Don't"-s

17. SPEAKER MODERATOR
Robert MACK András BANETH
Chairman of Burson-Marsteller’s Director
EMEA Public Affairs practice European Training Academy
EU Lobbying, Ethics
and Transparency:
"Do"-s and "Don't"-s

19. THE PRESENTATION
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20. EVIDENCE-BASED COMMUNICATIONS
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Today
The Brussels Transparency Story
Institutional Rules on Lobbying
Institutional Codes of Conduct
Access to Documents
Ten Key Conclusions for the Practitioner

21. EVIDENCE-BASED COMMUNICATIONS
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21
March 1999: Santer Commission resigns

22. EVIDENCE-BASED COMMUNICATIONS
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Since 1999: Increased
focus on ethical issues
Access to documents
Databases on consultative bodies
and Expert Groups
Improving stakeholder
consultation and Impact
Assessments
Codes related to behaviour of
Commission staff

23. EVIDENCE-BASED COMMUNICATIONS
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Today
The Brussels Transparency Story
Institutional Rules on Lobbying
Institutional Codes of Conduct
Access to Documents
Ten Key Conclusions for the Practitioner

24. EVIDENCE-BASED COMMUNICATIONS
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9 November 2005: Commission launches European Transparency Initiative

25. EVIDENCE-BASED COMMUNICATIONS
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June 2008:
Commission Register of
Interest Representatives
Voluntary but encouraged
Who is lobbying and the
level of resource deployed
Wide definition of lobbying
Agree to a code of conduct
Rules intentionally vague...

26. EVIDENCE-BASED COMMUNICATIONS
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1996: European Parliament rule 9
 The EP has had a Code of Conduct and Register since 1996
 Based on the code of the PA consultancies adopted in 1993

27. EVIDENCE-BASED COMMUNICATIONS
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June 2011:
Establishment of a joint
Transparency Register
Registration required for EP
access
Address problems from old
register – improved
definitions, double counting,
narrow exclusions
Key point: ad hoc groups
and coalitions
Common Code of Conduct
Enforcement mechanism /
Joint Register Secretariat

28. EVIDENCE-BASED COMMUNICATIONS
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New Code of Conduct

29. EVIDENCE-BASED COMMUNICATIONS
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Today
The Brussels Transparency Story
Institutional Rules on Lobbying
Institutional Codes of Conduct
Access to Documents
Ten Key Conclusions for the Practitioner

30. EVIDENCE-BASED COMMUNICATIONS
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Code of Conduct for
European Commissioners
 Revised in 2011 and based
on Article 245 TFEU
 May not engage in other
professional activity
 May hold honorary posts
and be politically active
 Declaration of interests (last
ten years), financial interests
(including spouse)
 Post mandate: 18 months
rule + shall not lobby
 Cannot accept gift if value
>€150
Institutional Codes of Conduct

31. EVIDENCE-BASED COMMUNICATIONS
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Commission Guidelines on Gifts and
Hospitality
 General principle: gifts not allowed
 A gift is money, physical object, free
participation in events,
 Any other advantage (eg free travel)
 Hospitality (food, drink, entertainment)
 Automatically accepted if <€50
 Approval required if >€50 but <€150
 Appropriate hospitality is presumed to be
granted
 Stricter rules can be encountered
 Missions must be useful to discharge of
official duties
 Relevant to EP staff too
Institutional Codes of Conduct

32. EVIDENCE-BASED COMMUNICATIONS
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Code of Conduct for Members of the
European Parliament
 General principles of integrity...
 Declaration of financial interest
 Other remunerated activity declared if
>€5000 per year
 Cannot accept gift if value >€150,
including hospitality
 Put in place in 2012
 Former MEPs who lobby give up benefits,
including access badge
 Implementing measures just adopted:
MEPs to declare all events they attend
Institutional Codes of Conduct

33. EVIDENCE-BASED COMMUNICATIONS
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Today
The Brussels Transparency Story
Institutional Rules on Lobbying
Institutional Codes of Conduct
Access to Documents
Ten Key Conclusions for the Practitioner

34. EVIDENCE-BASED COMMUNICATIONS
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Access to documents
 Just about anyone can request information...
...On just about anything
 Includes any form of written communication received by an EU institution...
...i.e. the information you send when you lobby, including emails
 With some exceptions

35. EVIDENCE-BASED COMMUNICATIONS
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Today
The Brussels Transparency Story
Institutional Rules on Lobbying
Institutional Codes of Conduct
Access to Documents
Ten Key Conclusions for the Practitioner

36. EVIDENCE-BASED COMMUNICATIONS
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Ten key conclusions for the practitioner
Transparent behaviour is non-negotiable
Registration, while voluntary, is expected
Single issue coalitions must register and be transparent
Increasingly, officials or MEPs will ask if you are registered before
granting meetings
Greater focus now on institutional behaviour through codes of conduct
and training
Standards of behaviour vary greatly within the institutions

37. EVIDENCE-BASED COMMUNICATIONS
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Ten key conclusions for the practitioner
Invitations to conferences, site visits, etc can be accepted depending on
context
Don’t forget:
response to public consultations are published
just about anyone can request access to your correspondence with the institutions
confidentiality is a condition that must be asserted in advance (commercially
sensitive information)
Never assume privacy: MEPs and some officials may publish names of
people they meet – or the materials they receive
 Rules & expectations are changing

38. EVIDENCE-BASED COMMUNICATIONS
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Thank You!
If you have further questions, you can contact
Robert Mack: Robert.Mack@bm.com

39. Questions…?
Type in the chat box

40. Thank you for
your attention
…and see you on 8 May!