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All Aboard the Social Media Train Barbara Bradley & Evelyn McCormack
Resource Wiki
Our Social Media Conversation ,[object Object],[object Object],[object Object],[object Object]
The Power of Social Media
Facebook Fans Twitter Followers YouTube Video Views New Daily Followers Backplane views 43,262,593 13,292,642 1,790, 847,571 15,000 to 19,000 TBA The Power of Social Media
Social Media in the Past Year ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where Parents Get School Info
Social Media Tools: The Short List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ’s Latest –Timeline
How to Use Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who ’s Using It? Oklahoma State  Schools Superintendent School Superintendents  of Alabama
School Board Candidates Burnt Hills-Ballston Lake (above) 4J School Board (Eugene, OR, left)
Teachers
School Districts Joplin, MO 5,000 followers Queensbury, NY 948 followers
Papillion-La Vista Schools
P-LV Individual School Pages
Cross-Promote
Handy Apps on Facebook .
Facebook Insights Number of FB page impressions
Facebook Questions/Polls
Facebook for Recruiting Staff
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
28 State Education Depts
School Districts
Twitter Anatomy # of people you follow; your followers What ’s trending/what people are talking about  The wall
Twitter Apps
Twerminology
Searching Hashtags
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object]
Wish I’ d Thought of This… Dublin, CA Schools 100 videos downloaded I Am Dublin 41,600 video views
LinkedIn ,[object Object],[object Object],[object Object],[object Object]
LinkedIn Company Pages
LinkedIn Company Pages
Connect Your Media
Denver Academy ’s YouTube Channel, listed on Facebook. 1,200 channel views 10,000 video views Connect Your Media
Connect Your Media Featured Video Rotates
Connect Your Media
The  ‘Like’ Button
AddThis
What It Looks Like
Connect Your Media
Promote Your Sites
Blended Pages
Website Social Media Site Feed
Monitor and Track
Social Media Dashboards
RSS
Google Alerts
The Future?
Integrated Social Media Push Out Tools
Advice ,[object Object],[object Object],[object Object]
Advice ,[object Object],[object Object]
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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All Aboard the Social Media Train

Notes de l'éditeur

  1. The timeline – FB wants to become what AOL was in the 1990s – one-stop shopping for all your media – what does this mean to organizations?
  2. Individual school FB pages in Papillion-LaVista. Involved training staff, social media policy, marketing pages heavily to build an audience.
  3. Twitter on Facebook allows you to post your Tweets on Facebook simultaneously. Selective Tweets allows you to selectively post tweets on your FB fan page using #fb. Free to install on all fan pages.
  4. Facebook fans decided the mascot for Yes Prep Schools
  5. This is how Team Charter Schools recruits employees.
  6. One district recently told us they weren ’t planning to use FB but would use Twitter. (FB too public; Frank Ward/Levittown)
  7. Post photos on Twitter Install on your mobile phone.
  8. The Twitter Help Center can assist you with terminology like #hashtags, @ symbols and how Twitter works in general.
  9. Hashtags.org allows you to search for hashtags or track conversations based on hashtags. We ’ve been tracking property tax cap here.
  10. Other SWBOCES employees listed First person to click on “edit” tab can begin to edit the company page
  11. 1. Go to Overview page 2. Under Company Pages Admins, choose Designated Users Only 3. Choose “Publish” 4. Add company Twitter & blog feeds to the page (if you have)
  12. Sites that allow you to add free apps have basic plans that permit you to add apps to 1 or 2 fan pages or limit the number of apps you use.
  13. FB “like” button allows readers who are on FB to “like” the post.
  14. Provides html coding to insert at the information posted on your website. Generates more traffic.
  15. Let others spread the word for you
  16. YouTube channel can connect to FB fan page, Twitter account, etc.
  17. Not just websites – press releases, anything that your district sends out
  18. I Am CPS – blended social media page of the Cincinnati Public Schools
  19. Ohio Hi-Point Career Center ’s website home page; feeds from all its social media sites
  20. Seesmic (and other “dashboard” management tools) allow you to monitor several Twitter & Facebook accounts at the same time. Can also schedule tweets. Also Check out Hootsuite and Tweetdeck
  21. Look for this symbol. It ’s everywhere!
  22. Sign up to receive email alerts anytime your district is mentioned on the web.
  23. Email/phone alert companies now offering Facebook and Twitter integration to help push out messages, news, announcements