Presentation delivered by Barbara Bradley, NY State School Boards, and Evelyn McCormack, Southern Westchester BOCES, at the annual NYSSBA conference in Buffalo, NY, October 2011.
5. Facebook Fans Twitter Followers YouTube Video Views New Daily Followers Backplane views 43,262,593 13,292,642 1,790, 847,571 15,000 to 19,000 TBA The Power of Social Media
The timeline – FB wants to become what AOL was in the 1990s – one-stop shopping for all your media – what does this mean to organizations?
Individual school FB pages in Papillion-LaVista. Involved training staff, social media policy, marketing pages heavily to build an audience.
Twitter on Facebook allows you to post your Tweets on Facebook simultaneously. Selective Tweets allows you to selectively post tweets on your FB fan page using #fb. Free to install on all fan pages.
Facebook fans decided the mascot for Yes Prep Schools
This is how Team Charter Schools recruits employees.
One district recently told us they weren ’t planning to use FB but would use Twitter. (FB too public; Frank Ward/Levittown)
Post photos on Twitter Install on your mobile phone.
The Twitter Help Center can assist you with terminology like #hashtags, @ symbols and how Twitter works in general.
Hashtags.org allows you to search for hashtags or track conversations based on hashtags. We ’ve been tracking property tax cap here.
Other SWBOCES employees listed First person to click on “edit” tab can begin to edit the company page
1. Go to Overview page 2. Under Company Pages Admins, choose Designated Users Only 3. Choose “Publish” 4. Add company Twitter & blog feeds to the page (if you have)
Sites that allow you to add free apps have basic plans that permit you to add apps to 1 or 2 fan pages or limit the number of apps you use.
FB “like” button allows readers who are on FB to “like” the post.
Provides html coding to insert at the information posted on your website. Generates more traffic.
Let others spread the word for you
YouTube channel can connect to FB fan page, Twitter account, etc.
Not just websites – press releases, anything that your district sends out
I Am CPS – blended social media page of the Cincinnati Public Schools
Ohio Hi-Point Career Center ’s website home page; feeds from all its social media sites
Seesmic (and other “dashboard” management tools) allow you to monitor several Twitter & Facebook accounts at the same time. Can also schedule tweets. Also Check out Hootsuite and Tweetdeck
Look for this symbol. It ’s everywhere!
Sign up to receive email alerts anytime your district is mentioned on the web.
Email/phone alert companies now offering Facebook and Twitter integration to help push out messages, news, announcements