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Communication in a Web 2.0 World - New York State School Boards Assn.

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Evelyn McCormack
Evelyn McCormack

Communicating in a Web 2.0 World, NYSSBA October 2009

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Communicating in a  Web 2.0 World Evelyn McCormack       New York State School Boards 2009
This presentation is available online at www.slideshare.net/evelynmccormack
 
Social Media Tools for  School Officials and Communicators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Few Social Media Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Can Social Media Do  for Your School District?
Common Myths About Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
When your IT Department says it can't be done, show them this: --from whitehouse.gov
Big, Scary Places Facebook, Twitter & YouTube
 
NYC Schools
Southern Westchester BOCES
New York State School Boards
f acebook.com/pages/create.php Make Facebook your District Newsroom 1. At 25 fans, eligible to claim username for page.  2. Go to facebook.com/username & click on “Set a username for your pages.” Instead of your page having a super long URL : http://www.facebook.com/yourdistrict  
School Districts on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Else is on Facebook? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To Tweet or Not to Tweet Twitter in Public Education Photo credit: chriswallace.com
[object Object],[object Object],[object Object],[object Object],Twitter
Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 – aboard a ferry on the Hudson River in NYC
 
Who’s Using Twitter? ,[object Object],[object Object],[object Object],[object Object]
Yonkers Public Schools
Southern Westchester BOCES
More Public Schools Twittering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Companies & Organizations Twittering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Government Twittering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who to Follow?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Tools TweetBeep allows you to get email alerts about tweets on a topic you choose.
Twitter Search
Schools on YouTube
San Francisco Unified School District
Royal Oak (Mich.) Public Schools
Check out Youtube EDU for ideas/inspiration
Alternatives to YouTube  (in the classroom) ,[object Object],[object Object],[object Object]
Hi Point Journeys : A High School Social Media Campaign
The Hi Point Flickr Page
The Hi Point YouTube Page
Nings & Wikis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Platforms Ning.com Free Wiki Platforms: pbworks pbworks campus edition www.wikispaces.com wikispace private label for K-12 educators www.wetpaint.com
Classroom 2.0 30,000 members
Nings in Education ,[object Object]
Hudson Valley School PR Association – 38 members (closed) PR OpenMic – 5,000+ members PR practitioners, professors, students (open)
School Wikis:Three Levels  &Two Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Williston, VT, Teacher Wikis
Brush, Co., Public Schools Wiki 
Adams County School District 50
Blogs/eNewsletters ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Maggie Skau's blog in New Rochelle, NY
Boston Public Schools Blog
Bedford, MA, Schools Blog
Golden Rules for Using Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
This presentation is available online at http:www.slideshare.net/evelynmccormack Evelyn McCormack, SWBOCES Public Information Coordinator         Email: emccormack@swboces.org    Facebook             LinkedIn      Blog : School Communications 2.0 On Twitter: www.twitter.com/nylady Thank You!
Resources Additional Web 2.0 tools, links and more videos
Online Publishing Tools Issuu Lets readers of your publications turn the pages Scribd Upload publications to this website. Read by 50 million every month, 50,000 documents uploaded every day
 
Flickr & Picasa : Photo storage, editing and organization Bowdoin College Flickr photostream
Photos and slideshows: Photobucket How it looks on a website.
Cover It Live: cover any event live, host a weekly Q&A, etc. Clip2Net: Clip and save any web page for use later.
  A Long List of Web 2.0 & Social Media Resources Online Document Sharing: Google Docs Scribus Writewith.com (group writing/editing) Piconote -- online note-taking Helipad -- online document and notes tool Writewith -- cooperative document editing Newsletter Creation & Tools: Letterpop (create newsletters for free. A bit clunky.) Issuu (free-post any print document, email, embed, etc.) Photo Editing: Snipshot (edit your photos online/alternative to Photoshop) FixRedEyes -- fix red eye on photos online
Wikis: Wetpaint Wikis   Wikispaces   Blog Platforms: Wordpress Blogger Edublogs Organization: 30 Boxes (online calendar) Remember the Milk ( online to-do list and task management) Evernote (clipping favorite websites and saving online) Writing: Save the Words -- Vocabulary builder (hilarious and fun) FreeDictionary Gramlee (site that checks your grammar--not free)
Twitter tools: Grouptweet – send private messages to specific groups using Twitter Mytweetmap – shows where tweets are coming from on a map Twitter Search – search for terms and people on Twitter Twitpic – Post photo links on Twitter Twitter 101/A Special Guide Make Use Of's The Complete Guide to Twitter Miscellaneous Web 2.0: VisualCV – Create a visual resume online The Common Craft Show (video how-tos)   Great explanation of Nings by a Boston teacher A-Z Glossary of Web 2.0 Terms Slideshare NSPRA Facebook Page Kansas State University's Mediated Cultures Website Big Think
eSchoolNews Educator Resource Centers Go 2 Web 2.0 – great resource Digital Nation on Frontline (PBS Project) School Communications 2.0 P R 101 Blog Good Search -- search engine that donates one penny to school districts for every search made by a user   Related Presentations : Four Social Media Sites Schools Can't Ignore -- Lorrie Jackson Dive Deep into Facebook -- Lorrie Jackson Free Webinars: eSchoolNews Classroom 2.0 Burrelles Luce
[object Object],[object Object],[object Object],[object Object]
Higher Education on Facebook
Wikis in Plain English--A How-to
The Internet has a Face -- Student video about YouTube vloggers
Who Are Your Students?

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Communication in a Web 2.0 World - New York State School Boards Assn.

  • 1. Communicating in a  Web 2.0 World Evelyn McCormack       New York State School Boards 2009
  • 2. This presentation is available online at www.slideshare.net/evelynmccormack
  • 3.  
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. When your IT Department says it can't be done, show them this: --from whitehouse.gov
  • 9. Big, Scary Places Facebook, Twitter & YouTube
  • 10.  
  • 13. New York State School Boards
  • 14. f acebook.com/pages/create.php Make Facebook your District Newsroom 1. At 25 fans, eligible to claim username for page.  2. Go to facebook.com/username & click on “Set a username for your pages.” Instead of your page having a super long URL : http://www.facebook.com/yourdistrict  
  • 15.
  • 16.
  • 17. To Tweet or Not to Tweet Twitter in Public Education Photo credit: chriswallace.com
  • 18.
  • 19. Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 – aboard a ferry on the Hudson River in NYC
  • 20.  
  • 21.
  • 24.
  • 25.
  • 26.
  • 27.
  • 29.
  • 30. Twitter Tools TweetBeep allows you to get email alerts about tweets on a topic you choose.
  • 33. San Francisco Unified School District
  • 34. Royal Oak (Mich.) Public Schools
  • 35. Check out Youtube EDU for ideas/inspiration
  • 36.
  • 37. Hi Point Journeys : A High School Social Media Campaign
  • 38. The Hi Point Flickr Page
  • 39. The Hi Point YouTube Page
  • 40.
  • 41. Platforms Ning.com Free Wiki Platforms: pbworks pbworks campus edition www.wikispaces.com wikispace private label for K-12 educators www.wetpaint.com
  • 43.
  • 44. Hudson Valley School PR Association – 38 members (closed) PR OpenMic – 5,000+ members PR practitioners, professors, students (open)
  • 45.
  • 47. Brush, Co., Public Schools Wiki 
  • 48. Adams County School District 50
  • 49.
  • 50.
  • 51. Maggie Skau's blog in New Rochelle, NY
  • 54.
  • 55. This presentation is available online at http:www.slideshare.net/evelynmccormack Evelyn McCormack, SWBOCES Public Information Coordinator         Email: emccormack@swboces.org    Facebook             LinkedIn      Blog : School Communications 2.0 On Twitter: www.twitter.com/nylady Thank You!
  • 56. Resources Additional Web 2.0 tools, links and more videos
  • 57. Online Publishing Tools Issuu Lets readers of your publications turn the pages Scribd Upload publications to this website. Read by 50 million every month, 50,000 documents uploaded every day
  • 58.  
  • 59. Flickr & Picasa : Photo storage, editing and organization Bowdoin College Flickr photostream
  • 60. Photos and slideshows: Photobucket How it looks on a website.
  • 61. Cover It Live: cover any event live, host a weekly Q&A, etc. Clip2Net: Clip and save any web page for use later.
  • 62.   A Long List of Web 2.0 & Social Media Resources Online Document Sharing: Google Docs Scribus Writewith.com (group writing/editing) Piconote -- online note-taking Helipad -- online document and notes tool Writewith -- cooperative document editing Newsletter Creation & Tools: Letterpop (create newsletters for free. A bit clunky.) Issuu (free-post any print document, email, embed, etc.) Photo Editing: Snipshot (edit your photos online/alternative to Photoshop) FixRedEyes -- fix red eye on photos online
  • 63. Wikis: Wetpaint Wikis   Wikispaces   Blog Platforms: Wordpress Blogger Edublogs Organization: 30 Boxes (online calendar) Remember the Milk ( online to-do list and task management) Evernote (clipping favorite websites and saving online) Writing: Save the Words -- Vocabulary builder (hilarious and fun) FreeDictionary Gramlee (site that checks your grammar--not free)
  • 64. Twitter tools: Grouptweet – send private messages to specific groups using Twitter Mytweetmap – shows where tweets are coming from on a map Twitter Search – search for terms and people on Twitter Twitpic – Post photo links on Twitter Twitter 101/A Special Guide Make Use Of's The Complete Guide to Twitter Miscellaneous Web 2.0: VisualCV – Create a visual resume online The Common Craft Show (video how-tos)   Great explanation of Nings by a Boston teacher A-Z Glossary of Web 2.0 Terms Slideshare NSPRA Facebook Page Kansas State University's Mediated Cultures Website Big Think
  • 65. eSchoolNews Educator Resource Centers Go 2 Web 2.0 – great resource Digital Nation on Frontline (PBS Project) School Communications 2.0 P R 101 Blog Good Search -- search engine that donates one penny to school districts for every search made by a user   Related Presentations : Four Social Media Sites Schools Can't Ignore -- Lorrie Jackson Dive Deep into Facebook -- Lorrie Jackson Free Webinars: eSchoolNews Classroom 2.0 Burrelles Luce
  • 66.
  • 68. Wikis in Plain English--A How-to
  • 69. The Internet has a Face -- Student video about YouTube vloggers
  • 70. Who Are Your Students?