Public consultation helps clients gain planning consent and acceptance of their development proposals. How do we take this online using websites and social media?

1. Socialising the Consultation Process
Remarkable Group
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2. Remarkable Group
THE IMPACT OF SOCIAL
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3. The web was about reading information that companies put
out there; it was a broadcast channel
Now, the social web is about communities that talk, listen
and share information by word of mouth
B2C/B marketing on the social web is about long-term
strategy that involves the entire company across all
boundaries.
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4. Source: Paul Adams, The Real Social Network remarkable digital

5. Source: Paul Adams, The Real Social Network remarkable digital

6. Source: Paul Adams, The Real Social Network remarkable digital

7. You might not choose to
integrate with twitter
but when integration is
controlled by the user, its
out of your control.
People are spending more
time online interacting
with other people. Its not
about
one particular network its
about people connecting
to people online.
Source: Paul Adams, The Real Social Network remarkable digital

8. UNDERSTAND
BEHAVIOUR
NOT
TECHNOLOGY
People don’t care about
technology, they care about
the communication the
technology enables.
Think about the last time
you consulted a friend on
a purchase. Chances are,
it was quite recent.
Source: Paul Adams, The Real Social Network remarkable digital

9. Remarkable Group
THE CONSULTATION
PROCESS
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10. The current consultation process
Development
- Exhibition
- Final plans
- Submission
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11. Enhancing the consultation process
Understanding behaviour + the consultation process
=
The Consultation Framework
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12. DIGITAL & SOCIAL
- Network set-up
(Facebook or
Twitter)
Development - Website deployment
- Building followers /
connections
DIGITAL & SOCIAL
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13. How does it add value?
• Shows that you understand modern communications
• Builds trust and confidence in your brand
• Reaches a younger audience (those looking for a new home)
• Makes information accessible to more people
• Gives people the information at their point of need
• Engages with key influencers who rely on online channels
• Gives instant insight into what people really think
• Opens up additional sales channels
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14. Remarkable Group
THE FUTURE
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15. - Advocacy of new home
- Uploading photos
- Talking/shouting
- Competitions/incentives
- Mortgage advice
- Video tips
- Viewing walkthroughs
- DIY
- Watching videos
- Reading content
- Purchase process
- Reserving new homes New
- Choices
- Options Home
Prospect
Cycle
- Asking questions
- Viewing images
- Looking at local area
- Asking friends
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16. Questions?
Emily Wilkinson
Digital Account Director
@ewilko
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