This study examined the relationship between the number of Facebook likes for candidates in Italian administrative elections and their actual election results. The study found a moderate positive correlation between Facebook likes and vote share. Several factors were found to influence this relationship, including political party, municipality size, and number of candidates. While Facebook popularity predicted the winner in 18% of races, the most popular candidate on Facebook came in second 43% of the time. The correlation between Facebook likes and election results was higher in municipalities with more candidates having Facebook pages.