A brief tour of social networking tools with a view to developing strategies, plans and techniques for participating in online conversation with your stakeholders. Building on the ClueTrain assertion that "markets are conversations", and taking cues from face to face conversation in "real life" we will take a brief tour of social media tools - paying more attention to those which help us listen. By the end of this session you should be able to begin listening for online conversations relevant to your work, and hopefully you will figure out how to gain some benefit from the old saying \'you have two ears and one mouth - use them in that proportion\'

1. Intro The social web (web2.0 and beyond) mikeseyfang.com/cua09.htm

2. Black cua09 connectingup.org / conference/online Twitter Flickr Blog . . . YouTube RSS

3. Poll Blog / Podcast Web2.0 Read/Write Web RSS

4. Black

5. RW1

6. RW2

7. RW3-Tool

8. ClueTrain

9. 95

10. 95t

11. 95theses

12. MoreLogos

13. Black

14. Listen Ear

15. Google blogsearch

16. Search.twitter

17. Tweetscan

18. RSS Groups

19. Yahoo pipe RUN

20. Yahoo pipe SOURCE

21. FriendFeed-cua09

22. Speak LIPS

23. Effort / Impact2

24. Attribution boltron- Tanya M Nyki_m gotplaid?

26. Last Slide