About Minds and More Minds&More supports clients to grow their business by building capabilities in marketing, sales and transformation. www.mindsandmore.biz

1. Helping companies to build their capabilities
in marketing and sales for more positive business growth
Market
Analysis
Strategic
Planning
Marketing
Management
Sales & Channel Communication
Management
Management
Capturing
Value & Return

2. WE HELP CLIENTS TO GROW THEIR BUSINESS BY BUILDING
CAPABILITIES IN MARKETING, SALES & TRANSFORMATION
MARKETING
Define, develop and bring to market offerings that have
value for your customers
SALES
Boosting commercial performance enabling you to find,
win and retain customers
TRANSFORMATION
Building organizational focus, capabilities and the
necessary change to win more in the market
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3. BUSINESS GROWTH NEEDS WE HELP TO SOLVE
Need to build specific
skills and capabilities
in sales or marketing
Need specific
marketing resources for
specific time frame
Need a clear go to market plan
and processes to get there
Need relevant marketing, sales or transformation capabilities to
help grow our business
Need to better
align sales and
marketing teams
to enhance our
revenues
Need help on a specific
project, program, or
transformation
Improve my customer
management strategy
Not enough sales
leads in our sales
pipeline or
opportunities not
progressing
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4. WE HELP BUILD CAPABILITIES OF OUR CLIENTS TO ACHIEVE
POSITIVE BUSINESS GROWTH
MARKETING
SALES
TRANSFORMATION
Help organizations to
define, develop, and bring
to market offerings that
have value for their
customers
Boosting commercial
performance enabling you
to find, win and retain
customers
Building organizational
focus, capabilities and the
necessary change to win
more in the market
Illustration of capabilities we help create for our clients
• Market Assessments
• Segmentation, targeting &
positioning
• Product management & marketing
• Go to market plans & activation
• Integrated communications
management
• Pricing & value capturing
• (Employer) brand management
• Customer experience & loyalty
• Marketing performance &
scorecards
•
•
•
•
•
•
•
•
•
Sales & lead management
Funnel planning®
Funnel Academy®
Creating sales opportunities –
Conceptual Selling®
Managing opportunities - Strategic
Selling®
Managing relationships - Large
Account Management Process®
Value based selling and pricing
Negotiating success
Partner channel management
• Defining or aligning on vision &
mission
• Shifting the paradigm and change
management
• Innovation & NPD processes
• Organizational design
• Building customer centric or
solution led organizations
• Internal communications
• Coaching & capability building
• Marketing & sales alignment
• Building employee engagement
CONSULTING – PROGRAM MANAGEMENT – TRAINING
– COACHING – INTERIM MANAGEMENT
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5. SAMPLE PROFILES OF OUR 30+ASSOCIATES
Benny Van Calster, Partner
20+ years experience in marketing &
management, product management and go to
market. Focus: B2B and high-tech sector.
Pieterjan Kempynck, Partner
20+ years experience in people, change
management and marketing capability building.
Focus: B2B, Services, and Energy.
Jo Van Crombruggen, Associate
20 years experience in marketing and sales
activation, 360 campaign optimization,
MarCom, and social media. Focus : B2B, B2C.
Mark Francken, Associate
20+ years marketing and sales specialist covering
channel and customer experience management,
implementation of sales activation tactics,
campaigns and programs. B2C, B2B
Francois Delvaux, Partner
20 year experience in marketing and sales:
Strategy, go to market planning and alignment,
value based pricing and selling, and building
sales capabilities. Focus: B2B, start-up and large.
Gaëlle Helsmoortel, Associate
15 years experience in marketing , product and
portfolio management, brand and P&L
management.. Focus: Retail, Pharma, Services.
Pascale Hall, Partner
20+ years experience in building sales
capabilities and channel management, coaching.
Certified Miller Heiman® . Focus: Large or
complex sales force environments.
Siska Bossuyt, Associate
20+ years expert in customer relationship
management, and marketing. Focus: Helping
companies to become a real customer-centric
organization.
Myriam Vangenechten, Partner
20+ years experience in marketing, operational
marketing, program implementation. Focus: B2B
incl. Utilities, Energy, and Insurance.
450+ Years
of Experience
Grégoire Vanderveken, Associate
20+ years experience in strategy, building sales
capabilities, coaching. Certified Miller Heiman®
. Focus: ICT, Services, Large or complex sales
force environments.
Cindy De Schouwer, Associate
15 years experience in helping companies to grow
their brands through effective go to market,
marketing communications, planning and go to
market. Focus: B2B, B2C and services.
Marianne Dewandeleer, Associate
20+ years experience in corporate marketing,
employer branding, program management;
change. Focus: B2C, B2B Services, ICT.
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6. MINDS&MORE SERVICES
•
Consulting Services: Marketing consulting assignments supporting the business agenda and
providing strategic recommendations, change and implementation.
•
Go to Market Support: Workshops, coaching or consulting support to develop and help
execute go to market strategies. Certified in MathMarketing® Funnel methodology
•
Project Management: Management of marketing, sales or internal change projects, often in
the context of business evolution and innovation.
•
Interim marketing and Staffing Solutions: Providing help on finding permanent resources
or providing qualified temporary/interim resources in marketing and sales.
•
Sales Performance Training and Transformation: Building competencies of your
organization in commercial effectiveness. Certified in Miller Heiman®
•
Sales & Marketing Audit and Assessment: Helping a company find quick wins to boost
profits and achieve more marketing & sales efficiency and effectiveness. We assess an
organization’s capabilities (people, processes, structure & enablers).
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7. TO HELP ALIGN MARKETING AND SALES OR DEVELOP EFFECTIVE GO
TO MARKET PLAN WE USE FUNNELCAMP TM
Go to market
choices
Sales
velocity and
wins needed
Tactics to fill
funnel and
progress
opportunities
• FunnelCamp™ workshops to provide your organization with the change required to
break down impediments to growth and effective go to market.
• The facilitated program specifically addresses the most common Sales and Marketing
management issues in business today, while delivering a highly-actionable Sales and
Marketing plan and pragmatic tactics to prosecute your strategy.
Minds&More is official distributor of FunnelAcademy™, FunnelCamp™ and FunnelPlan™
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8. WE USE THE MILLER HEIMAN® APPROACH TO BUILD SALES
CAPABILITIES AND BOOST COMMERCIAL PERFORMANCE
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9. Francois Delvaux, Partner
Mobile: +32 (0)495 242 986
Email: francois.delvaux@mindsandmore.biz
Pieterjan Kempynck
Mobile: 32 (0)477 700 541
Email: pieterjan.kempynck@mindsandmore.biz
Pascale Hall, Partner
Mobile: + 32 (0) 472 445 983
Email: Pascale.Hall@mindsandmore.biz
Benny Van Calster, Partner
Mobile: 32 (0)475 633 483
Email: benny.van.calster@mindsandmore.biz
Gregoire Vanderveken, Partner
Mobile: +32(0) 495 58 22 21
Email: Gregoire.Vanderveken@mindsandmore.biz
Myriam Vangenechten, Partner
Mobile: +32(0)477 508 640
Email: Myriam.Vangenechten@mindsandmore.biz
MINDS&MORE cvba
Park Hill Office
Jan Emiel Mommaertslaan 16b
1831 Diegem
www.mindsandmore.biz
Tel: +32 (02) 704 49 40