The role of technology in distribution

1. The role of
technology in
distribution

2. Digital film and the Internet
The way in which the internet has affected film
distribution is in the advertisement of films,
companies have been provided with a new
medium to advertise through, for example when
a film trailer is advertised on a YouTube, if
placed correctly could attract an even wider
audience than if it was just on things such as
radio and TV.

3. Continued
The term used to describe this advancement in the
use of the internet is web 2.0:
Web 2.0 is the term given to describe a second
generation of the World Wide Web that is focused
on the ability for people to collaborate and share
information online. Web 2.0 basically refers to the
transition from static HTML Web pages to a more
dynamic Web that is more organized and is based
on serving Web applications to users.

4. Web 2.0
This advancement of the internet has allowed
companies to massively widen their audience, as it
is easy to reach people from all over the world. The
advantage of companies using this is that it would
not need a large amount of funding to do this.
Although larger companies may dominate the web,
there is always going to be room for smaller,
independent companies to advertise their
productions, and if used correctly could give smaller
companies a way to compete with larger
conglomerates.

5. Various ways films can be
watched online
Websites such as Netflix and love film which is acquired
amazon are online film industry's where you can easily
access hundreds on films on your TV, laptop, tablet or
even phone. This makes films being able to access any
time of the day anywhere which could perhaps make
the film loose the excitement of waiting to watch it.

6. Illegal movie download websites
Some websites release the film onto their
website before it has even come out at the
cinema, this takes away the excitement and
anticipation of waiting for the new film to be
released out at the cinema, this also results in
the production company at the cinemas earning
less of a profit.

7. Pirate copies
Within the past 10 years or so physical pirate
copies have been more a less eliminated from
the piracy industry. It has soon be replaced by
pirate copies online resulting in the physical
piracy industry loosing the majority of its
appeal.

8. Questions!
1. Why do you think it has become less likely to
purchase physical pirated films in recent years?
2. How has technology helped the film industry to
develop online?
3. How has the development of the online film
industry affected the exhibition of film in cinemas?
4. Do you think there is a future for physical film?