Are you using Facebook Ads to promote your brand or get users to visit your website? Here are key principles to follow when setting up your next campaign.

1. With Frederic Gonzalo @gonzogonzo
Facebook Advertising For Travel Brands:
How To Craft An Effective Campaign To Increase Conversions

2. With Frederic Gonzalo @gonzogonzo
@gonzogonzo

3. With Frederic Gonzalo @gonzogonzo
Facebook Advertising For Travel Brands
AGENDA
• 3 Ways To Advertise on Facebook
• 11 Different Campaigns With Ads Manager
• Targeting The Right Audiences
• Crafting The Most Optimal Creative
• Measure What Counts
@gonzogonzo

4. With Frederic Gonzalo @gonzogonzo
About Me
Frederic Gonzalo is passionate about marketing and
communications, with over 20 years of experience in
the travel and tourism sphere. Early 2012, he launched
Gonzo Marketing and works as a strategic marketing
consultant, professional speaker and trainer in the use
of new technologies (web, social media, mobile).
He writes a regular column about online tourism for
TourismExpress and Pax News, and collaborates to
influential sites such as Social Media Today, Skift,
Tnooz, 4hoteliers and ehotelier. Early 2015 he
published his first book: Social Media Best Practices in
Travel Marketing
www.fredericgonzalo.com

5. With Frederic Gonzalo @gonzogonzo
Facebook Advertising For Travel Brands
AGENDA
• 3 Ways To Advertise on Facebook
• 11 Different Campaigns With Ads Manager
• Targeting The Right Audiences
• Crafting The Most Optimal Creative
• Measure What Counts

6. With Frederic Gonzalo @gonzogonzo
@gonzogonzo

7. With Frederic Gonzalo @gonzogonzo
3 Ways To Advertise With Facebook
1. Boosting a post directly from the newsfeed
2. Facebook Ads Manager
3. Power Editor
@gonzogonzo

8. With Frederic Gonzalo @gonzogonzo
Facebook 101 – for beginners

9. With Frederic Gonzalo @gonzogonzo
Facebook 201 – or intermediate
@gonzogonzo

10. With Frederic Gonzalo @gonzogonzo
Facebook 301 – or expert

11. With Frederic Gonzalo @gonzogonzo
Building Your Next Ad Campaign

12. With Frederic Gonzalo @gonzogonzo
Building Your Next Ad Campaign

13. With Frederic Gonzalo @gonzogonzo
Building Your Next Ad Campaign

14. With Frederic Gonzalo @gonzogonzo
Building Your Next Ad Campaign

15. With Frederic Gonzalo @gonzogonzo
Measuring What Counts
@gonzogonzo

16. With Frederic Gonzalo @gonzogonzo
Measuring What Counts

17. With Frederic Gonzalo @gonzogonzo
Measuring What Counts

18. With Frederic Gonzalo @gonzogonzo
Other Tools or Ads To Discover…

19. With Frederic Gonzalo @gonzogonzo
Other Tools or Ads To Discover…

20. With Frederic Gonzalo @gonzogonzo
In Summary
@gonzogonzo
• Know the differences between campaign objectives
• Make sure you target and refine your target audiences continuously
• Use various creative, text and links and test, test, test
• Measure, adapt and execute by trial & error
There is no perfect way to market and advertize on Facebook, but the tool is
amongst the most user-friendly. Try it out and see how your brand can make
the most of the #1 social media platform!

21. With Frederic Gonzalo @gonzogonzo
@gonzogonzo
Frederic Gonzalo: +1 418 951-5488 or frederic@gonzomarketing.biz
Find me on Pinterest or Twitter: @gonzogonzo
Find me on Facebook, Instagram, Linkedin or Snapchat: fredericgonzalo