2. The shift of homebuyers
behavior
87%
84%
77%
74%
71%
41%
37%
% of Buyers
18% using the Internet
2%
It is key to be where buyers are
ⓒ 2007-2009 activEngage Inc. All Rights Reserved.
3. NAR 2008 Profile of Home Buyers & Sellers
What is Working and what is not
2008
60
Signs Print ads Internet Realtors® Internet as a source
to find a home has
50
grown by 430% in
7 years
40
Realtors® as a
2004: More buyers found 30 source have
their home on the Internet
than from signs
decreased by 31%
31%
20
10
2002: Internet
surpassed print ads
0
1997 1999 2001 2003 2004 2005 2006 2007 2008
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
4. Who is on the Internet?
Every age bracket has embraced the Internet
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
5. Who is the Internet Buyer?
$80,000 Avg. Income of Buyers
(Internet vs. Traditional)
$70,000
$60,000
Internet buyers
$50,000 earn 50% more
$40,000 than traditional
buyers
$30,000
$20,000
$10,000
$0
Median Household Income
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
6. Did you know?
87% of Internet buyers used
a Realtor® vs. only 72% of
traditional buyers
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
7. Is the Internet Where
Prospects Really Go?
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
8. OK, They go Online to do Research,
but do they Take Action?
There is an opportunity to capture more buyers online! Over 70%
of online
shoppers
do not find
their
®
Realtor
online!
Why?
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
9. How to leverage the 87% of
homebuyers who shop online to
get more business
10. What is a Website
Supposed to be?
Is it supposed to just be informational?
= Most visitors come and leave without taking action
Is it supposed to be conversational?
= Visitors have an opportunity to connect live
Shift from being ON the Internet to
being IN the Internet
11. BE IN THE RIGHT PLACE AT
THE RIGHT TIME
Engage potential customers on the web to
have a conversation.
Enjoy exponential growth in the number of
qualified leads you will generate from your site.
13. TURN YOUR WEBSITE
VISITORS INTO CLIENTS
Are your agents instantly
available when
your website
visitors have a question?
14. We do all the work!
We proactively engage your web visitor
We meet and greet website shoppers
We convert the visitor into a live prospect
You gain more opportunities
Be first to connect with prospective buyers!
ⓒ 2007-2009 activEngage Inc. All Rights Reserved.
15. In depth
reporting of Track your site traffic live
traffic and
activity
Access to all
sites inside
your
organization
Review live
traffic data
You can
monitor all the
chats
16. The competitive edge
Technology edge: Be an early adopter of a solution that generates
immediate and measurable results.
Capture more buyers, get more sellers and grow your business
Grow your franchise by being on the forefront of technology
Increase profit by generating
new revenue streams
ⓒ 2007-2009 activEngage Inc. All Rights Reserved.
17. Frédéric
Frédéric Guitton
édé
fguitton@activsalesagent.com
www.activSalesAgent.com
945- ext-
(800) 945-5551 ext- 7717
ⓒ 2007-2009 activEngage Inc. All Rights Reserved.