Service Cloud connects customers across all channels including call centers, portals, communities, social media, collaboration tools, and partners. It provides tools for call scripting, case management, entitlements, knowledge management, and analytics. Over 13,000 organizations use Service Cloud to improve agent productivity, enhance customer service, and drive operational efficiencies.
1. Service Cloud Connects On All Customer Channels
Call Scripting Portal
Contracts & Community
Entitlements
Instant Message Partners
Email Search
Call Center Collaboration
Social
Service
Cloud
Manager
2. Helping 13,000+ Service Organizations Move to the Cloud
94% 92% 74%
Will Continue to Use Salesforce Would Recommend to Others Have Already Recommended
3. Service Cloud Powers Every Service Interaction
Call Center Agent Collaboration Social / Community Self-Service
4. Empower Smarter More Productive Agents
Call Center
Service Cloud Console
Cases
Knowledge
Contracts &
Entitlements
Call Scripting
Real-time Analytics
With the Service Cloud, we’re seeing operational
improvements and ways to improve our customer
relations.
5. Collaborate to Close Cases Faster
Agent Collaboration
Knowledge
Opportunities
Cases
Accounts
We’ve revolutionized our technical support with
the Service Cloud.
6. Join the Customer Conversation Anywhere
Social / Community
Social
Search
Community
Knowledge
Service Cloud 2 lets us leverage social media
platforms to engage visitors.
7. Create a Next-Gen Self-Service Destination
Self-Service
Portal
Live Web Agent
Knowledge
My Cases
Answers
Salesforce gives us the ability to react quickly to
changes driven by the business to revise apps in
minutes –not days or weeks.
8. Run Your Contact Center in the Cloud
Email & Chat
Contracts &
Entitlements
Phone Call Scripting
Complete Case Management
Workflow, Escalation, Call-Scripting
CTI, Email & Chat Integration
Contracts and Entitlements
Quicker On-Boarding More Productive Agents Faster Case Resolution
9. The Next-Generation Service Cloud Console Phone
High-volume service agent desktop
Everything, in context, at the agent’s
fingertips
Snap-in integration with back office
systems
Shorter Response Enhance Streamline Complex
Times Agent Productivity Service Processes
11. Make Every Agent More Efficient
Customer highlights at a glance
Snap-in integration to backend
systems
12. Bring the Best of the Web to Your Customers
Customer Portal Deliver Faster, Any-Time Service
Track Service Cases, Find Knowledge
Drive Customer Adoption
Deliver Help & Training, Customize the Experience
Build Your Customer Community
Connect with Customers, Capture Answers & Ideas
…And Lower Service Costs
$7.50 50¢
Call Center Self-Service
Source: Garnter How to Interaction Interaction
Justify a Self-Service
Implementation, Dec, 18,
2007
13. Use the Power of the Community for Better Service
Ask anything, rate the
best answers
Best answers rise to
the top
Track what’s open and
resolved
Faster Answers for Customers Customers Drive Innovation
Answers Enrich Knowledge
14. Join Community Conversations in the Cloud
Social Social
Search
How do I fix this product? Search
Public Knowledgebase
Facebook Answers Salesforce for Twitter
Force.com Sites
Cloud-Native Platform
15. World’s First Knowledge Base Designed for the Cloud
Multi-tenant platform
Serves every channel
Completely integrated
Automatically upgraded
-Hugh McKellar
Editor in Chief, KMWorld
100 Companies that Matter, 2009
16. Service Cloud 2 Keeps You Connected Everywhere
Process Manager Customer Portal
Community
Partners
Contracts
Entitlements
Email Chat Search
Collaboration
Call Center
Social
Service
Cloud
Manager
Notes de l'éditeur
Summary Points:Designed with an ease-of-use that agents loveIncrease agent productivity and case resolutionDecrease organizational costs such as agent turnover and agent trainingFlexible deployment model allows for optimizing agent mix of in-source, home-source and out-source agentsScript:It starts with your agents. Your agents are the front-line connection to the customer, and their success immediately affects customer satisfaction.We’ve designed our agent facing application from the ground up for speed and ease of use. In fact, it’s been modeled after the websites that your agents use everyday, so it’s incredibly intuitive. That means you can reduce training and agents can get on board and up to speed more quickly. And it means your agents will actually enjoy using the application…which is key for job satisfaction.All of these things will go a long way towards reducing the overall cost of your agents. The cloud helps connect customer interactions across any channel, whether that’s phone, email or you chose to integrate with a chat client.Agents get a complete access to these interactions in a single view, everything right at their fingertips in a single console, so they can quickly handle issues and stay productive. And finally, because you only need a computer and an internet connection to get going, the flexibility of the cloud computing model allows companies to deploy to a mix of agents, whether in-sourced, home-sourced or out-sourced. You can effectively tune your mix & volume of agents to strike the right balance between cost & service.
Summary Points:Companies have to deliver a web destinationNeed to provide a web experience that matches customer experience in the consumer webLower cost option for service deliveryScript:We have focused on the agent processes within the Service Cloud, and also on the way in which the Service Cloud connects the rest of the organization. As important as those things are, you’ve also got to connect with customers in online, in the cloud. It’s really becoming the preferred channel for many of today’s customers, who find it more convenient place to get answers and interact with their peers.Salesforce helps you bring the best of the web to your customers with a customer service portal.You can deliver self-service,: Help customers create & track service issues on their own or search the knowledgebase for fast, anytime service…But that alone isn’t enough to meet today’s customers’ expectations for what a web experience should be like.So Salesforce helps you go a step further. You can deliver rich help and training content like presentations or videos. You can fully customize the experience so it reflects your brand or the unique needs of your customers.And you can actually use it as a place to create your own customer community. It’s not just about 1:1 interactions between the customer and the service department, but many to many interactions between customers, service, and other customers. They can connect with other customers, and share ideas & knowledge. Solve each others problems. And if you can deliver on all of these things, you’ll realize not only an increase in satisfaction and loyalty, but also the cost savings that self-service is known for.
As a part of your customer service community, you help customers collaborate with one another using our Ideas technology.They can submit ideas and answers, comment, vote for their favorites, and have the best ideas or answers bubble to the top.This makes your web-service experience more engaging, and will keep your customers coming back.
Summary Points:Customers are moving to the cloudCompanies need to leverage the business value in these conversationsScript:We talked about how Salesforce can help you bring the best of the web to your customers, but it’s also important to join those conversations that are already happening in other places out there in the cloud. More and more often, these are the new channels that customers are turning to for service.Why is this important? It’s happening now. Customers have more brand control than ever before…we’ve all heard of examples of this, from poor product reviews on a blog to a video of a sleeping cable guy on YouTube. The companies that are able to participate in these conversations and who are able to listen to what their customers are saying, and respond to those customers, are those that will set themselves apart.Salesforce can help you join these conversations. But more than that, also start to incorporate these conversations into your business processes.Google is the first place that many people go when they have a problem. You need to be sure that your customers can find the right information through search. With our public knowledge base, ideas forums and sites technology, you can make your knowledge available to Google or any search engine.Facebook is one of the largest social netoworks out there, with over 175 million users, many of whom are there having conversations about the products and services they use every day. Our Facebook connector tool kit can help you tap into these conversations.Finally, Twitter is one of the fastest growing communities on the web, growing at over 1000% annually. Many companies, including famously Comcast, Starbucks and Dell are already reaching out to the Twitter community. With Salesforce CRM for Twitter, you can tap into what’s going on here just as easily as you can accept an email from a customer.
Summary Points:Knowledge is the core piece of the service cloudCompanies need to leverage the business value in these conversationsScript:We’ve touched on agents, your business, your customers, and the larger community, and Salesforce also gives you the power to harness and manage the knowledge that comes of out all of these interactions. Knowledge provides a mechanism to capture this expertise, and then make it accessible to everyone in the cloud. It is really the ultimate in sharing and collaborating. Our knowledge base works on a massive scale, in use by some of the largest and most demanding companies out there, like Comcast, Wachovia, and Orange in Europe.And it also make use of our patented relevance dimensions technology that ensures that only the exact right answer is available to the right customer.The end result is that your agents are effectively smarter, everyone gets faster answers across every channel, and you see higher customer satisfaction.