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Service Cloud Connects On All Customer Channels

                                               Call Scripting   Portal

                                Contracts &                              Community
                                Entitlements

              Instant Message                                                        Partners




         Email                                                                                  Search




Call Center                                                                                        Collaboration




                                                                                                         Social


                                                                                            Service
                                                                                            Cloud
                                                                                            Manager
Helping 13,000+ Service Organizations Move to the Cloud




            94%                            92%                         74%
Will Continue to Use Salesforce   Would Recommend to Others   Have Already Recommended
Service Cloud Powers Every Service Interaction




    Call Center   Agent Collaboration   Social / Community   Self-Service
Empower Smarter More Productive Agents
                                                                  Call Center



                                  Service Cloud Console
                                                                Cases




                                       Knowledge
                                                             Contracts &
                                                             Entitlements



                                      Call Scripting

                                                          Real-time Analytics


      With the Service Cloud, we’re seeing operational
      improvements and ways to improve our customer
      relations.
Collaborate to Close Cases Faster
                                                  Agent Collaboration




                                    Knowledge
                                                 Opportunities




                                     Cases

                                                 Accounts




     We’ve revolutionized our technical support with
     the Service Cloud.
Join the Customer Conversation Anywhere
                                                    Social / Community




                                       Social


                                                         Search



                                      Community



                                                     Knowledge




         Service Cloud 2 lets us leverage social media
         platforms to engage visitors.
Create a Next-Gen Self-Service Destination
                                                           Self-Service



                                         Portal

                                                   Live Web Agent




                                       Knowledge


                                                      My Cases


                                        Answers




      Salesforce gives us the ability to react quickly to
      changes driven by the business to revise apps in
      minutes –not days or weeks.
Run Your Contact Center in the Cloud


                                          Email & Chat
                                                              Contracts &
                                                              Entitlements




                                               Phone           Call Scripting



                                        Complete Case Management
                                        Workflow, Escalation, Call-Scripting
                                        CTI, Email & Chat Integration
                                        Contracts and Entitlements

Quicker On-Boarding  More Productive Agents  Faster Case Resolution
The Next-Generation Service Cloud Console                     Phone




                                           High-volume service agent desktop


                                           Everything, in context, at the agent’s
                                           fingertips


                                           Snap-in integration with back office
                                           systems




Shorter Response          Enhance                 Streamline Complex
     Times            Agent Productivity           Service Processes
Streamline Every Agent Interaction
                Case context tabs for back-
                to-back cases




                                              Screen-pop
Make Every Agent More Efficient
                     Customer highlights at a glance




               Snap-in integration to backend
               systems
Bring the Best of the Web to Your Customers



                           Customer Portal         Deliver Faster, Any-Time Service
                                                   Track Service Cases, Find Knowledge




                                                      Drive Customer Adoption
                                                   Deliver Help & Training, Customize the Experience




                                                       Build Your Customer Community
                                                   Connect with Customers, Capture Answers & Ideas




                                                            …And Lower Service Costs

                                                             $7.50                       50¢
                                                             Call Center             Self-Service
Source: Garnter How to                                       Interaction             Interaction
Justify a Self-Service
Implementation, Dec, 18,
2007
Use the Power of the Community for Better Service



                                              Ask anything, rate the
                                              best answers

                                              Best answers rise to
                                              the top

                                              Track what’s open and
                                              resolved



     Faster Answers for Customers  Customers Drive Innovation 
                      Answers Enrich Knowledge
Join Community Conversations in the Cloud



                                             Social                  Social
               Search




How do I fix this product?   Search



  Public Knowledgebase
                                       Facebook Answers       Salesforce for Twitter
  Force.com Sites




                                      Cloud-Native Platform
World’s First Knowledge Base Designed for the Cloud


                            Multi-tenant platform

                            Serves every channel

                            Completely integrated

                            Automatically upgraded




                     -Hugh McKellar
                      Editor in Chief, KMWorld
                      100 Companies that Matter, 2009
Service Cloud 2 Keeps You Connected Everywhere




                                      Process Manager   Customer Portal
                                                                          Community
                                                                                      Partners
                       Contracts 
                       Entitlements


        Email  Chat                                                                             Search




                                                                                                          Collaboration
Call Center




                                                                                                                Social




                                                                                                   Service
                                                                                                   Cloud
                                                                                                   Manager

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Salesforce Service Cloud 2

  • 1. Service Cloud Connects On All Customer Channels Call Scripting Portal Contracts & Community Entitlements Instant Message Partners Email Search Call Center Collaboration Social Service Cloud Manager
  • 2. Helping 13,000+ Service Organizations Move to the Cloud 94% 92% 74% Will Continue to Use Salesforce Would Recommend to Others Have Already Recommended
  • 3. Service Cloud Powers Every Service Interaction Call Center Agent Collaboration Social / Community Self-Service
  • 4. Empower Smarter More Productive Agents Call Center Service Cloud Console Cases Knowledge Contracts & Entitlements Call Scripting Real-time Analytics With the Service Cloud, we’re seeing operational improvements and ways to improve our customer relations.
  • 5. Collaborate to Close Cases Faster Agent Collaboration Knowledge Opportunities Cases Accounts We’ve revolutionized our technical support with the Service Cloud.
  • 6. Join the Customer Conversation Anywhere Social / Community Social Search Community Knowledge Service Cloud 2 lets us leverage social media platforms to engage visitors.
  • 7. Create a Next-Gen Self-Service Destination Self-Service Portal Live Web Agent Knowledge My Cases Answers Salesforce gives us the ability to react quickly to changes driven by the business to revise apps in minutes –not days or weeks.
  • 8. Run Your Contact Center in the Cloud Email & Chat Contracts & Entitlements Phone Call Scripting Complete Case Management Workflow, Escalation, Call-Scripting CTI, Email & Chat Integration Contracts and Entitlements Quicker On-Boarding  More Productive Agents  Faster Case Resolution
  • 9. The Next-Generation Service Cloud Console Phone High-volume service agent desktop Everything, in context, at the agent’s fingertips Snap-in integration with back office systems Shorter Response Enhance Streamline Complex Times Agent Productivity Service Processes
  • 10. Streamline Every Agent Interaction Case context tabs for back- to-back cases Screen-pop
  • 11. Make Every Agent More Efficient Customer highlights at a glance Snap-in integration to backend systems
  • 12. Bring the Best of the Web to Your Customers Customer Portal Deliver Faster, Any-Time Service Track Service Cases, Find Knowledge Drive Customer Adoption Deliver Help & Training, Customize the Experience Build Your Customer Community Connect with Customers, Capture Answers & Ideas …And Lower Service Costs $7.50 50¢ Call Center Self-Service Source: Garnter How to Interaction Interaction Justify a Self-Service Implementation, Dec, 18, 2007
  • 13. Use the Power of the Community for Better Service Ask anything, rate the best answers Best answers rise to the top Track what’s open and resolved Faster Answers for Customers  Customers Drive Innovation  Answers Enrich Knowledge
  • 14. Join Community Conversations in the Cloud Social Social Search How do I fix this product? Search Public Knowledgebase Facebook Answers Salesforce for Twitter Force.com Sites Cloud-Native Platform
  • 15. World’s First Knowledge Base Designed for the Cloud Multi-tenant platform Serves every channel Completely integrated Automatically upgraded -Hugh McKellar Editor in Chief, KMWorld 100 Companies that Matter, 2009
  • 16. Service Cloud 2 Keeps You Connected Everywhere Process Manager Customer Portal Community Partners Contracts Entitlements Email Chat Search Collaboration Call Center Social Service Cloud Manager

Notes de l'éditeur

  1. Summary Points:Designed with an ease-of-use that agents loveIncrease agent productivity and case resolutionDecrease organizational costs such as agent turnover and agent trainingFlexible deployment model allows for optimizing agent mix of in-source, home-source and out-source agentsScript:It starts with your agents. Your agents are the front-line connection to the customer, and their success immediately affects customer satisfaction.We’ve designed our agent facing application from the ground up for speed and ease of use. In fact, it’s been modeled after the websites that your agents use everyday, so it’s incredibly intuitive. That means you can reduce training and agents can get on board and up to speed more quickly. And it means your agents will actually enjoy using the application…which is key for job satisfaction.All of these things will go a long way towards reducing the overall cost of your agents. The cloud helps connect customer interactions across any channel, whether that’s phone, email or you chose to integrate with a chat client.Agents get a complete access to these interactions in a single view, everything right at their fingertips in a single console, so they can quickly handle issues and stay productive. And finally, because you only need a computer and an internet connection to get going, the flexibility of the cloud computing model allows companies to deploy to a mix of agents, whether in-sourced, home-sourced or out-sourced. You can effectively tune your mix & volume of agents to strike the right balance between cost & service.
  2. Summary Points:Companies have to deliver a web destinationNeed to provide a web experience that matches customer experience in the consumer webLower cost option for service deliveryScript:We have focused on the agent processes within the Service Cloud, and also on the way in which the Service Cloud connects the rest of the organization. As important as those things are, you’ve also got to connect with customers in online, in the cloud. It’s really becoming the preferred channel for many of today’s customers, who find it more convenient place to get answers and interact with their peers.Salesforce helps you bring the best of the web to your customers with a customer service portal.You can deliver self-service,: Help customers create & track service issues on their own or search the knowledgebase for fast, anytime service…But that alone isn’t enough to meet today’s customers’ expectations for what a web experience should be like.So Salesforce helps you go a step further. You can deliver rich help and training content like presentations or videos. You can fully customize the experience so it reflects your brand or the unique needs of your customers.And you can actually use it as a place to create your own customer community. It’s not just about 1:1 interactions between the customer and the service department, but many to many interactions between customers, service, and other customers. They can connect with other customers, and share ideas & knowledge. Solve each others problems. And if you can deliver on all of these things, you’ll realize not only an increase in satisfaction and loyalty, but also the cost savings that self-service is known for.
  3. As a part of your customer service community, you help customers collaborate with one another using our Ideas technology.They can submit ideas and answers, comment, vote for their favorites, and have the best ideas or answers bubble to the top.This makes your web-service experience more engaging, and will keep your customers coming back.
  4. Summary Points:Customers are moving to the cloudCompanies need to leverage the business value in these conversationsScript:We talked about how Salesforce can help you bring the best of the web to your customers, but it’s also important to join those conversations that are already happening in other places out there in the cloud. More and more often, these are the new channels that customers are turning to for service.Why is this important? It’s happening now. Customers have more brand control than ever before…we’ve all heard of examples of this, from poor product reviews on a blog to a video of a sleeping cable guy on YouTube. The companies that are able to participate in these conversations and who are able to listen to what their customers are saying, and respond to those customers, are those that will set themselves apart.Salesforce can help you join these conversations. But more than that, also start to incorporate these conversations into your business processes.Google is the first place that many people go when they have a problem. You need to be sure that your customers can find the right information through search. With our public knowledge base, ideas forums and sites technology, you can make your knowledge available to Google or any search engine.Facebook is one of the largest social netoworks out there, with over 175 million users, many of whom are there having conversations about the products and services they use every day. Our Facebook connector tool kit can help you tap into these conversations.Finally, Twitter is one of the fastest growing communities on the web, growing at over 1000% annually. Many companies, including famously Comcast, Starbucks and Dell are already reaching out to the Twitter community. With Salesforce CRM for Twitter, you can tap into what’s going on here just as easily as you can accept an email from a customer.
  5. Summary Points:Knowledge is the core piece of the service cloudCompanies need to leverage the business value in these conversationsScript:We’ve touched on agents, your business, your customers, and the larger community, and Salesforce also gives you the power to harness and manage the knowledge that comes of out all of these interactions. Knowledge provides a mechanism to capture this expertise, and then make it accessible to everyone in the cloud. It is really the ultimate in sharing and collaborating. Our knowledge base works on a massive scale, in use by some of the largest and most demanding companies out there, like Comcast, Wachovia, and Orange in Europe.And it also make use of our patented relevance dimensions technology that ensures that only the exact right answer is available to the right customer.The end result is that your agents are effectively smarter, everyone gets faster answers across every channel, and you see higher customer satisfaction.