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Copyright 2013 COMMUNICATE!

Design, Build and Run an Effective IT
(Service) Strategy to business needs!
- The Zachman Framework Unlocked!

!!
By

Martin Palmgren, IT Strategy and Transformation Executive @ .COMMUNICATE
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Copyright 2013 COMMUNICATE!

CEO, CFO, CIO, CTO, SVP, Architects, Strategy, Business Executives
and the IT function in general. !

Target Audience!
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Martin PALMGREN
CONTACT: martin.palmgren@communicatethecompany.com (mail) /
+ 33 (0)6 30 35 11 96 (mobile) /
martin.palmgren.communicate (skype) /
Deliver Business Value with IT (the blog) @ http://deliverbusinessvaluewithit.com /

CONTACT!
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BrightTalk Thought Leadership: http://www.brighttalk.com/community/it-service-management/webcasts?q=martin+palmgren !
Get your cloud strategy right: http://www.brighttalk.com/community/it-service-management/webcast/534/29211 !
Get your IT Service Strategy right: http://www.brighttalk.com/community/it-service-management/webcast/534/23630!
Leverage Strategy with IT: http://www.brighttalk.com/community/it-service-management/webcast/534/22934 !
Cloud Computing: Fluff or Lightening? http://www.brighttalk.com/community/it-service-management/webcast/534/21892 !
Run IT as a Service Business! http://www.brighttalk.com/community/it-service-management/webcast/534/21389 !
In French: !
Cloud Computing : La tête dans les nuages?: http://www.brighttalk.com/community/it-service-management/webcast/534/21919 !
Baseline: Coût, Consommation, chargeback et contribution IT aux objectifs de l'entreprise : !
http://www.brighttalk.com/community/it-service-management/webcast/534/21388!

Deliver Business Value with IT (the book) https://www.smashwords.com/books/view/290604  (the blog) http://
deliverbusinessvaluewithit.wordpress.com /!

I also share perspective @ some of the top French Business Schools, notably EDHEC!

International Thought Leadership!
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/browse/business-document/design-build-and-run-an-effective-it-service-strategy-to-business-needs-279/ref=mpalmgre

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Copyright 2013 COMMUNICATE!

Design, Build and Run an Effective IT (Service) Strategy to Business Needs
https://flevy.com
Get Your Cloud Strategy Right
https://flevy.com

/browse/business-document/get-your-cloud-strategy-right-286/ref=mpalmgre

Leverage Business Strategy Execution with IT
https://flevy.com
/browse/business-document/leverage-business-strategy-execution-with-it-281/ref=mpalmgre

Logics for IT Sourcing (Internal, Shared service center, Out, Cloud)
https://flevy.com
/browse/business-document/logics-for-it-sourcing-internal-shared-service-center-out-cloud-285/ref=mpalmgre

Design - Spell out IT Activities from a Demand and Supplier Side
https://flevy.com
/browse/business-document/build-an-it-service-strategy-leveraged-by-itil-v2-and-3-design-spell-out-it-activities-from-a-demand-and-supplier-side-282/ref=mpalmgre

Build - Set IT Processes and Key Performance Indicators
https://flevy.com
/browse/business-document/build-an-it-service-strategy-leveraged-by-itil-v2-and-3-build-set-it-processes-and-key-performance-indicators-283/ref=mpalmgre

Run - Aligned to Described ITIL Activities and Processes
https://flevy.com
/browse/business-document/build-an-it-service-strategy-leveraged-by-itil-v2-and-3-run-aligned-to-described-itil-activities-and-processes-284/ref=mpalmgre

“Deliver Business Value with IT” Story Boards!
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Copyright 2013 COMMUNICATE!

The Zachman frame work is the corner stones in the discipline of Enterprise
Architecture, but as the discipline itself it struggles to demonstrate how it can deliver
value to the business.
Please find a presentation of how you can unlock the (Business) value of the
Zachman framework as well as your Enterprise Architecture initiatives.
Please find:The Zachman Framework unlocked @
https://flevy.com/browse/business-document/the-zachman-framework-unlocked-331/ref=mpalmgre

Introduction!
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Strategy Execution!

IT Infrastructure Portfolio Management!

Application Portfolio Management!

Service Portfolio Management!

Enterprise Portfolio Management:!
Process based IT Architecture!

Project Portfolio Management !

Performance Management:!
Process based Business Architecture !

Product / service life cycle management!

Business Strategic Intent!

Strategy Articulation!
Time to Market!

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Cost Effectiveness!
Cycle Time!

Time to Market (Governance: Performance & Conformity)!

Business (IT) Strategy Road Map (How)!

Time to Market, Cost Effectiveness , Cycle Time!
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Executive Management!

Business Unit Management! IT Management!

IT Risk Management!

Business (IT) Drivers!
Drives!

Demand and Cost Drivers!
Delivers!

(IT) Service Strategy!
Executes!

Metrics!

Strategy Execution!

Time to Market (Governance: Performance & Conformity)!

Business (IT) Strategy Road Map (How)!

and the Service Strategy support Business Drivers!
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Priorities from a Business Unit Management Perspective:!
!

- IT supports the achievement of tactical business objectives!

!

- IT delivers perceived added value services and at a reasonable cost!

!

- IT delivers to operational and service level agreements (commitments)!

!

- IT investments positively affect business productivity and the customer experience!

!

- We have a clear process vision to which we expect the IT department to deliver!

IT delivers to demand and cost drivers!
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Priorities from an IT Risk Management Perspective:!
!

- The organisations assets and operations are protected!

!

- Key business and technology risk is effectively managed!

!

- Effective process, practise and controls are in place!

!

- We have clear security objectives to which we expect IT to deliver!

Bottom Line: To leverage competitive advantage with new technology is “nice to
have”, to keep the business systems running is mission critical!!

Business Continuity is Ensured!
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•  Strength!

•  Opportunity!

•  Weakness!

•  Threat!

Spell out Advantages & Constraints!
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As Is (where we are today)!

As Is!
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How to go there!

How to go there!
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Milestones, Timelines !

Milestones, Timelines !
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Constraints (Weakness, Threat)!

Constraints (Weakness, Threat)
!
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Go to market!

Go to market
!
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We would like to increase sales by 25% how can the IT
Department support the Business in this effort and what will
be the impact on the budget of the IT Department?!

Business objectives!
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The IT service proposition is aligned to the business strategy as:!
• 
!
• 
• 
• 
• 

Stakeholder expectations are understood and IT propose a !
service portfolio that correspond to Demand and Cost drivers !
Business Contribution, Cost, Consumption & Chargeback is identified!
Focus is on perfect order business transactions!
Services are effective (demand and cost drivers identified)!
Services are competitive (Benchmark Industry Market Forces)!

•  New technological solutions that could change how current business
is performed are explored, proposed and implemented.!

! !

IT contributes to business objectives!
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As the IT department delivers effective IT Services and innovative
technology solutions to improve competitiveness, demonstrated
and articulated in:!

•  An IT Business Model “This is how we deliver IT services to the business”!
•  and a Business IT Value proposition “This is how we support business
objectives with services in a time to market perspective” !

! !

Provide competitive leverage!
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With an (IT) Business Model “This is how we deliver IT services to the business”
where IT processes (bundled IT services) are supported by applications and
execute the IT Service strategy to business needs (where ITIL Spell out IT
Activities from a demand and supplier side (Design), Set IT processes and key
performance indicators (Build), Aligned to described ITIL activities and processes
with full IT Financial Management (Run)), Delivery capability (IT – CMF, CobIT 5,
ValIT, CobIT 4.1, RiskIT, where we ensure that managed processes and objectives
meet stakeholder expectations, ISO 38 500 we ensure that IT has the necessary
means to effectively support the business strategy), Architecture (TOGAF where
business objectives are supported by business processes, a business architecture
leveraged by an IT architecture and applications that sit on an IT infrastructure as
needed (inside the firewall on a server or mutualised servers (internal / private
cloud) or outside the firewall on a mutualised server (external / public cloud),
Security (ISO 9001, ISO 27 001, COSO where business continuity is ensured by
risk and control objectives). !

“This is how we deliver IT services to the business” !
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Business Objectives
Business Processes

.

Defined in the Business Service Catalog

Requirements

Information

Defined in the IT Service Catalog
IT Objectives
IT Processes

Broken down in to

ITILv2&3 workflows
Controlled by

Measured by
Audited with

Key Activities

Control Derived from Control
Outcome
Objectives
tests

Performed to
For performance

For Maturity

For Outcome

Responsibility and
Accountability
Charts (RACI)

Performance
indicators

Outcome
Measures

Audited with

Maturity
Models

Embedded Business Activity
Monitoring (BAM)
Audit Workflows & Reports

Implemented with

Control Based on Control
Practices
Design
Test

Embedded in Service Catalog per Service

CMMI, ITIL continuous
process improvement

Aligned!
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We align and lever operating, management and support processes through the
effective implementation of IT.!
- Do we perform them in the right manner? - The architecture question!
- The investment:!
!
!
!

!

- Is in line with our architecture,!
- Is consistent with our architectural principles,!
- Contributes to the population of our architecture.!

- Do we perform them well? - The delivery question!
- We have: !
!
!
!
!
- Effective and disciplined management, delivery and change management processes,!
!
- Competent and available technical and business resources to deliver:!
!
- The required capabilities,!
!
- Organisational change required to lever capabilities.!

Process Management!
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Vision!

Articulate!

Deliver!

IT Vision!

Baseline!

Roadmap!

Design!

Build!

Run!

Transform the Business Model!

Vision!

Vision:!
- 
- 
- 

Articulate strategic intent!
Business objectives!
Business drivers!

Confirm Business Vision!
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Vision!

Articulate!

Deliver!

IT Vision!

Baseline!

Roadmap!

Design!

Build!

Run!

Transform the Business Model!

Deliver!

Deliver:!
- 
- 
- 

Deliver the Business Architecture!
Translate Business Architecture Vision to Business Architecture!
Vision of Business Architecture “to be”: state “where we need to go”,
“where we are now” & “how we need to proceed”!

Deliver the Business Architecture!
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Vision!

Articulate!

Deliver!

IT Vision!

Baseline!

Roadmap!

Design!

Build!

Run!

Transform the Business Model!

Baseline!

Baseline:!
- 
- 
- 
- 
- 
- 
- 
- 

Set the IT Value Proposition Baseline!
Set fundamentals of a service business!
Process view!
Establish Total Cost of Ownership and IT baseline with cost/value/risk!
Activity based financial view!
Service portfolio view!
Value contribution view!
Customer consumption view!

Set the IT Value Proposition Baseline!
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Vision!

Articulate!

Deliver!

IT Vision!

Baseline!

Roadmap!

Design!

Build!

Transform the Business Model!

Design!

Design:!
- 
- 
- 
- 
- 
- 
- 
- 

Design the IT Value Proposition!
Design the service strategy!
Articulate governance principles!
Define project teams!
Engage customer ʻbuy inʼ !
Design KPIʼs !
Define & validate service pricing!
Design the performance measurement system!

Design the IT Value Proposition!
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Vision!

Articulate!

Deliver!

IT Vision!

Baseline!

Roadmap!

Design!

Build!

Run!

Transform the Business Model!

Run!

Run:!
- 
- 
- 
- 
- 
- 
- 

Service Strategy !
Service Design!
Service Transition!
Service Operation:!
- Function !
- Process!
Service Improvement !

Run the IT Value Proposition!
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From a Zachman Business Architecture Perspective we capture:!
!
!
!

- THE WHY: Goal List – primary high level organization goals!

!

- WHO: Organizational Unit & Role List – list of all organization units, sub-units, and
identified roles!
- WHERE: Geographical Locations List – locations important to organization; can be large
and small!
- WHEN: Event List – list of triggers and cycles important to organization!

!
!

- THE HOW: Process List – list of all known processes!
- THE WHAT: Material List – list of all known organizational entities!

http://en.wikipedia.org/wiki/Zachman_Framework!

Contextual !
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From a Zachman IT Architecture Perspective we capture:!
!
!
!

!
!

!

- THE WHY: Rules Diagram – identifies and describes rules that apply constraints to
processes and entities without regard to physical or technical implementation!
- THE HOW: Process Diagram – identifies and describes process transitions expressed
as verb-noun phrases without regard to physical or technical implementation!
- THE WHAT: Data Model Diagram – identifies and describes entities and their
relationships without regard to physical or technical implementation!
- WHO: Role Relationship Diagram – identifies and describes roles and their relations to
other roles by types of deliverables without regard to physical or technical implementation!
- WHERE: Locations Diagram – identifies and describes locations used to access,
manipulate, and transfer entities and processes without regard to physical or technical
implementation!
- WHEN: Event Diagram – identifies and describes events related to each other in
sequence, cycles occur within and between events, without regard to physical or technical
implementation!

http://en.wikipedia.org/wiki/Zachman_Framework!

Logical !
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From a Zachman IT Architecture Perspective we capture:!
!
!
!

- THE WHY: Rules detail !

!
!
!

- WHO: Role detail !
- WHERE: Location detail !
- WHEN: Event detail !

- THE HOW: Process detail !
- THE WHAT: Data detail !

http://en.wikipedia.org/wiki/Zachman_Framework!

Detailed Representation !
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Industry structure!
• 
• 
• 
• 
• 

New entrants!
Suppliers!
Substitute products or Services!
Buyers (customers)!
Existing Competitors!

! !

!

!

Defined Market Position!
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There is a understanding of:!
• 
• 
• 
• 

Political,!
Environmental,!
Social,!
Technological!

! !

!

!

External environment!
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Appreciation of the implications for the strategy of:!
• 
• 
• 
• 
• 
• 
• 

Resources,!
Skills and competencies,!
Appropriate development / recruitment plans,!
Shared direction,!
Extent of buy-in to shared vision by key managers,!
Barriers / commitment to change,!
Structure of the organisation!

! !

Talent!
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There is a understanding of the:!
•  Extent to which long term plans are coherent and logical,!
•  Extent to which short term plans are appropriately costed and timetabled,!
•  Consistency with overall goals and objectives!

! !

!

!

Objectives and Plans!
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There is a understanding of the:!
•  Extent to which the strategy has been communicated,!
•  Extent to which staff performance towards the business IT strategy is
recognised!

! !

!

!

Communication and buy in!
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Copyright 2013 COMMUNICATE!

How fast can we get our products and services to
market “Time to Market” & how can the IT department
support the business from a Cycle Time and Cost
Effectiveness perspective. !

Focus on the Business Bottom Line!
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The Zachman Framework Unlocked

  • 1. . Copyright 2013 COMMUNICATE! Design, Build and Run an Effective IT (Service) Strategy to business needs! - The Zachman Framework Unlocked! !! By Martin Palmgren, IT Strategy and Transformation Executive @ .COMMUNICATE 1  
  • 2. . Copyright 2013 COMMUNICATE! CEO, CFO, CIO, CTO, SVP, Architects, Strategy, Business Executives and the IT function in general. ! Target Audience! 3  
  • 3. . Copyright 2013 COMMUNICATE! Martin PALMGREN CONTACT: martin.palmgren@communicatethecompany.com (mail) / + 33 (0)6 30 35 11 96 (mobile) / martin.palmgren.communicate (skype) / Deliver Business Value with IT (the blog) @ http://deliverbusinessvaluewithit.com / CONTACT! 5  
  • 4. . Copyright 2013 COMMUNICATE! BrightTalk Thought Leadership: http://www.brighttalk.com/community/it-service-management/webcasts?q=martin+palmgren ! Get your cloud strategy right: http://www.brighttalk.com/community/it-service-management/webcast/534/29211 ! Get your IT Service Strategy right: http://www.brighttalk.com/community/it-service-management/webcast/534/23630! Leverage Strategy with IT: http://www.brighttalk.com/community/it-service-management/webcast/534/22934 ! Cloud Computing: Fluff or Lightening? http://www.brighttalk.com/community/it-service-management/webcast/534/21892 ! Run IT as a Service Business! http://www.brighttalk.com/community/it-service-management/webcast/534/21389 ! In French: ! Cloud Computing : La tête dans les nuages?: http://www.brighttalk.com/community/it-service-management/webcast/534/21919 ! Baseline: Coût, Consommation, chargeback et contribution IT aux objectifs de l'entreprise : ! http://www.brighttalk.com/community/it-service-management/webcast/534/21388! Deliver Business Value with IT (the book) https://www.smashwords.com/books/view/290604  (the blog) http:// deliverbusinessvaluewithit.wordpress.com /! I also share perspective @ some of the top French Business Schools, notably EDHEC! International Thought Leadership! 7  
  • 5. /browse/business-document/design-build-and-run-an-effective-it-service-strategy-to-business-needs-279/ref=mpalmgre . Copyright 2013 COMMUNICATE! Design, Build and Run an Effective IT (Service) Strategy to Business Needs https://flevy.com Get Your Cloud Strategy Right https://flevy.com /browse/business-document/get-your-cloud-strategy-right-286/ref=mpalmgre Leverage Business Strategy Execution with IT https://flevy.com /browse/business-document/leverage-business-strategy-execution-with-it-281/ref=mpalmgre Logics for IT Sourcing (Internal, Shared service center, Out, Cloud) https://flevy.com /browse/business-document/logics-for-it-sourcing-internal-shared-service-center-out-cloud-285/ref=mpalmgre Design - Spell out IT Activities from a Demand and Supplier Side https://flevy.com /browse/business-document/build-an-it-service-strategy-leveraged-by-itil-v2-and-3-design-spell-out-it-activities-from-a-demand-and-supplier-side-282/ref=mpalmgre Build - Set IT Processes and Key Performance Indicators https://flevy.com /browse/business-document/build-an-it-service-strategy-leveraged-by-itil-v2-and-3-build-set-it-processes-and-key-performance-indicators-283/ref=mpalmgre Run - Aligned to Described ITIL Activities and Processes https://flevy.com /browse/business-document/build-an-it-service-strategy-leveraged-by-itil-v2-and-3-run-aligned-to-described-itil-activities-and-processes-284/ref=mpalmgre “Deliver Business Value with IT” Story Boards! 9  
  • 6. . Copyright 2013 COMMUNICATE! The Zachman frame work is the corner stones in the discipline of Enterprise Architecture, but as the discipline itself it struggles to demonstrate how it can deliver value to the business. Please find a presentation of how you can unlock the (Business) value of the Zachman framework as well as your Enterprise Architecture initiatives. Please find:The Zachman Framework unlocked @ https://flevy.com/browse/business-document/the-zachman-framework-unlocked-331/ref=mpalmgre Introduction! 11  
  • 7. Strategy Execution! IT Infrastructure Portfolio Management! Application Portfolio Management! Service Portfolio Management! Enterprise Portfolio Management:! Process based IT Architecture! Project Portfolio Management ! Performance Management:! Process based Business Architecture ! Product / service life cycle management! Business Strategic Intent! Strategy Articulation! Time to Market! . Copyright 2013 COMMUNICATE! Cost Effectiveness! Cycle Time! Time to Market (Governance: Performance & Conformity)! Business (IT) Strategy Road Map (How)! Time to Market, Cost Effectiveness , Cycle Time! 13  
  • 8. . Copyright 2013 COMMUNICATE! Executive Management! Business Unit Management! IT Management! IT Risk Management! Business (IT) Drivers! Drives! Demand and Cost Drivers! Delivers! (IT) Service Strategy! Executes! Metrics! Strategy Execution! Time to Market (Governance: Performance & Conformity)! Business (IT) Strategy Road Map (How)! and the Service Strategy support Business Drivers! 15  
  • 9. . Copyright 2013 COMMUNICATE! Priorities from a Business Unit Management Perspective:! ! - IT supports the achievement of tactical business objectives! ! - IT delivers perceived added value services and at a reasonable cost! ! - IT delivers to operational and service level agreements (commitments)! ! - IT investments positively affect business productivity and the customer experience! ! - We have a clear process vision to which we expect the IT department to deliver! IT delivers to demand and cost drivers! 17  
  • 10. . Copyright 2013 COMMUNICATE! Priorities from an IT Risk Management Perspective:! ! - The organisations assets and operations are protected! ! - Key business and technology risk is effectively managed! ! - Effective process, practise and controls are in place! ! - We have clear security objectives to which we expect IT to deliver! Bottom Line: To leverage competitive advantage with new technology is “nice to have”, to keep the business systems running is mission critical!! Business Continuity is Ensured! 19  
  • 11. . Copyright 2013 COMMUNICATE! •  Strength! •  Opportunity! •  Weakness! •  Threat! Spell out Advantages & Constraints! 21  
  • 12. . Copyright 2013 COMMUNICATE! As Is (where we are today)! As Is! 23  
  • 13. . Copyright 2013 COMMUNICATE! How to go there! How to go there! 25  
  • 14. . Copyright 2013 COMMUNICATE! Milestones, Timelines ! Milestones, Timelines ! 27  
  • 15. . Copyright 2013 COMMUNICATE! Constraints (Weakness, Threat)! Constraints (Weakness, Threat) ! 29  
  • 16. . Copyright 2013 COMMUNICATE! Go to market! Go to market ! 31  
  • 17. . Copyright 2013 COMMUNICATE! We would like to increase sales by 25% how can the IT Department support the Business in this effort and what will be the impact on the budget of the IT Department?! Business objectives! 33  
  • 18. . Copyright 2013 COMMUNICATE! The IT service proposition is aligned to the business strategy as:! •  ! •  •  •  •  Stakeholder expectations are understood and IT propose a ! service portfolio that correspond to Demand and Cost drivers ! Business Contribution, Cost, Consumption & Chargeback is identified! Focus is on perfect order business transactions! Services are effective (demand and cost drivers identified)! Services are competitive (Benchmark Industry Market Forces)! •  New technological solutions that could change how current business is performed are explored, proposed and implemented.! ! ! IT contributes to business objectives! 35  
  • 19. . Copyright 2013 COMMUNICATE! As the IT department delivers effective IT Services and innovative technology solutions to improve competitiveness, demonstrated and articulated in:! •  An IT Business Model “This is how we deliver IT services to the business”! •  and a Business IT Value proposition “This is how we support business objectives with services in a time to market perspective” ! ! ! Provide competitive leverage! 37  
  • 20. . Copyright 2013 COMMUNICATE! With an (IT) Business Model “This is how we deliver IT services to the business” where IT processes (bundled IT services) are supported by applications and execute the IT Service strategy to business needs (where ITIL Spell out IT Activities from a demand and supplier side (Design), Set IT processes and key performance indicators (Build), Aligned to described ITIL activities and processes with full IT Financial Management (Run)), Delivery capability (IT – CMF, CobIT 5, ValIT, CobIT 4.1, RiskIT, where we ensure that managed processes and objectives meet stakeholder expectations, ISO 38 500 we ensure that IT has the necessary means to effectively support the business strategy), Architecture (TOGAF where business objectives are supported by business processes, a business architecture leveraged by an IT architecture and applications that sit on an IT infrastructure as needed (inside the firewall on a server or mutualised servers (internal / private cloud) or outside the firewall on a mutualised server (external / public cloud), Security (ISO 9001, ISO 27 001, COSO where business continuity is ensured by risk and control objectives). ! “This is how we deliver IT services to the business” ! 39  
  • 21. Copyright 2013 COMMUNICATE! Business Objectives Business Processes . Defined in the Business Service Catalog Requirements Information Defined in the IT Service Catalog IT Objectives IT Processes Broken down in to ITILv2&3 workflows Controlled by Measured by Audited with Key Activities Control Derived from Control Outcome Objectives tests Performed to For performance For Maturity For Outcome Responsibility and Accountability Charts (RACI) Performance indicators Outcome Measures Audited with Maturity Models Embedded Business Activity Monitoring (BAM) Audit Workflows & Reports Implemented with Control Based on Control Practices Design Test Embedded in Service Catalog per Service CMMI, ITIL continuous process improvement Aligned! 41  
  • 22. . Copyright 2013 COMMUNICATE! We align and lever operating, management and support processes through the effective implementation of IT.! - Do we perform them in the right manner? - The architecture question! - The investment:! ! ! ! ! - Is in line with our architecture,! - Is consistent with our architectural principles,! - Contributes to the population of our architecture.! - Do we perform them well? - The delivery question! - We have: ! ! ! ! ! - Effective and disciplined management, delivery and change management processes,! ! - Competent and available technical and business resources to deliver:! ! - The required capabilities,! ! - Organisational change required to lever capabilities.! Process Management! 43  
  • 23. . Copyright 2013 COMMUNICATE! Vision! Articulate! Deliver! IT Vision! Baseline! Roadmap! Design! Build! Run! Transform the Business Model! Vision! Vision:! -  -  -  Articulate strategic intent! Business objectives! Business drivers! Confirm Business Vision! 45  
  • 24. . Copyright 2013 COMMUNICATE! Vision! Articulate! Deliver! IT Vision! Baseline! Roadmap! Design! Build! Run! Transform the Business Model! Deliver! Deliver:! -  -  -  Deliver the Business Architecture! Translate Business Architecture Vision to Business Architecture! Vision of Business Architecture “to be”: state “where we need to go”, “where we are now” & “how we need to proceed”! Deliver the Business Architecture! 47  
  • 25. . Copyright 2013 COMMUNICATE! Vision! Articulate! Deliver! IT Vision! Baseline! Roadmap! Design! Build! Run! Transform the Business Model! Baseline! Baseline:! -  -  -  -  -  -  -  -  Set the IT Value Proposition Baseline! Set fundamentals of a service business! Process view! Establish Total Cost of Ownership and IT baseline with cost/value/risk! Activity based financial view! Service portfolio view! Value contribution view! Customer consumption view! Set the IT Value Proposition Baseline! 49  
  • 26. . Copyright 2013 COMMUNICATE! Vision! Articulate! Deliver! IT Vision! Baseline! Roadmap! Design! Build! Transform the Business Model! Design! Design:! -  -  -  -  -  -  -  -  Design the IT Value Proposition! Design the service strategy! Articulate governance principles! Define project teams! Engage customer ʻbuy inʼ ! Design KPIʼs ! Define & validate service pricing! Design the performance measurement system! Design the IT Value Proposition! 51  
  • 27. . Copyright 2013 COMMUNICATE! Vision! Articulate! Deliver! IT Vision! Baseline! Roadmap! Design! Build! Run! Transform the Business Model! Run! Run:! -  -  -  -  -  -  -  Service Strategy ! Service Design! Service Transition! Service Operation:! - Function ! - Process! Service Improvement ! Run the IT Value Proposition! 53  
  • 28. . Copyright 2013 COMMUNICATE! From a Zachman Business Architecture Perspective we capture:! ! ! ! - THE WHY: Goal List – primary high level organization goals! ! - WHO: Organizational Unit & Role List – list of all organization units, sub-units, and identified roles! - WHERE: Geographical Locations List – locations important to organization; can be large and small! - WHEN: Event List – list of triggers and cycles important to organization! ! ! - THE HOW: Process List – list of all known processes! - THE WHAT: Material List – list of all known organizational entities! http://en.wikipedia.org/wiki/Zachman_Framework! Contextual ! 55  
  • 29. . Copyright 2013 COMMUNICATE! From a Zachman IT Architecture Perspective we capture:! ! ! ! ! ! ! - THE WHY: Rules Diagram – identifies and describes rules that apply constraints to processes and entities without regard to physical or technical implementation! - THE HOW: Process Diagram – identifies and describes process transitions expressed as verb-noun phrases without regard to physical or technical implementation! - THE WHAT: Data Model Diagram – identifies and describes entities and their relationships without regard to physical or technical implementation! - WHO: Role Relationship Diagram – identifies and describes roles and their relations to other roles by types of deliverables without regard to physical or technical implementation! - WHERE: Locations Diagram – identifies and describes locations used to access, manipulate, and transfer entities and processes without regard to physical or technical implementation! - WHEN: Event Diagram – identifies and describes events related to each other in sequence, cycles occur within and between events, without regard to physical or technical implementation! http://en.wikipedia.org/wiki/Zachman_Framework! Logical ! 57  
  • 30. . Copyright 2013 COMMUNICATE! From a Zachman IT Architecture Perspective we capture:! ! ! ! - THE WHY: Rules detail ! ! ! ! - WHO: Role detail ! - WHERE: Location detail ! - WHEN: Event detail ! - THE HOW: Process detail ! - THE WHAT: Data detail ! http://en.wikipedia.org/wiki/Zachman_Framework! Detailed Representation ! 59  
  • 31. . Copyright 2013 COMMUNICATE! Industry structure! •  •  •  •  •  New entrants! Suppliers! Substitute products or Services! Buyers (customers)! Existing Competitors! ! ! ! ! Defined Market Position! 61  
  • 32. . Copyright 2013 COMMUNICATE! There is a understanding of:! •  •  •  •  Political,! Environmental,! Social,! Technological! ! ! ! ! External environment! 63  
  • 33. . Copyright 2013 COMMUNICATE! Appreciation of the implications for the strategy of:! •  •  •  •  •  •  •  Resources,! Skills and competencies,! Appropriate development / recruitment plans,! Shared direction,! Extent of buy-in to shared vision by key managers,! Barriers / commitment to change,! Structure of the organisation! ! ! Talent! 65  
  • 34. . Copyright 2013 COMMUNICATE! There is a understanding of the:! •  Extent to which long term plans are coherent and logical,! •  Extent to which short term plans are appropriately costed and timetabled,! •  Consistency with overall goals and objectives! ! ! ! ! Objectives and Plans! 67  
  • 35. . Copyright 2013 COMMUNICATE! There is a understanding of the:! •  Extent to which the strategy has been communicated,! •  Extent to which staff performance towards the business IT strategy is recognised! ! ! ! ! Communication and buy in! 69  
  • 36. . Copyright 2013 COMMUNICATE! How fast can we get our products and services to market “Time to Market” & how can the IT department support the business from a Cycle Time and Cost Effectiveness perspective. ! Focus on the Business Bottom Line! 71