Innovate or Die: Balancing User Experience with Revenue Generation [Sponsor Spotlight], Speaker — Seth Sternberg (Meebo)
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CM Summit (May 15, 2012)
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Innovate or Die: Balancing User Experience with Revenue Generation [Sponsor Spotlight], Speaker — Seth Sternberg (Meebo)
- 2. Innovate or Die: Balancing User Experience with Revenue Generation Carter Brokaw, Chief Revenue Officer, Meebo Inc. #meebo
- 6. Innovate or Die Permanent Placement
- 7. Innovate or Die Easy & Lightweight
- 8. Innovate or Die Customizable
- 9. Innovate or Die Flexible
- 10. Innovate or Die Interactive
- 11. Innovate or Die Elegant
- 12. All-in-One
- 13. All-in-One
- 14. Meebo Bar
- 15. Meebo Bar Revenue and User Brand Discovery Content Circulation Controls
- 28. Innovate or Die
- 29. Innovate or Die Time
- 30. Innovate or Die Content to Consumer
- 31. Innovate or Die Sight, Sound, and Motion
- 32. Innovate or Die 100% Viewable
- 33. Innovate or Die CPE
- 34. Show slides with MA: PNC Bank, Sargento AMA: Jim B Red Stag Borderless: Chevy Sonic
- 48. *Source: 2011 Meebo campaigns that ran brand studies compared to Nielsen 2011 Brand Impact benchmarks. **Source: 2011 Meebo campaigns that ran Nielsen brand studies.
- 49. 3x More Brand Awareness* Move Purchase Intent by 17%** *Source: 2011 Meebo campaigns that ran brand studies compared to Nielsen 2011 Brand Impact benchmarks. **Source: 2011 Meebo campaigns that ran Nielsen brand studies.
- 51. of users don’t hide the bar Note: Old Meebo Bar: When a user hide the Meebo Bar on a specific site, it stayed hidden on that specific site for essentially ever New Meebo Bar: When a user hides the Meebo Bar on a specific site, it stays hidden for 2 weeks on that site, then will reappear Source: AMC
- 52. of users don’t hide the bar Note: Old Meebo Bar: When a user hide the Meebo Bar on a specific site, it stayed hidden on that specific site for essentially ever New Meebo Bar: When a user hides the Meebo Bar on a specific site, it stays hidden for 2 weeks on that site, then will reappear Source: AMC
- 54. addendum
- 58. of ads were never in view of the intended user
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- Notes:\n-Today we work with more than half of the top advertisers in the industry and almost half of our publisher partners like Hearst, Meredith, CBS and NBC networks have their own sales force\n- Both sides needed a product that’s organically woven into the user’s site experience\n- We created an engagement platform for brands and publishers that puts the user experience first\n-On the left we have ads, the center area is all content controlled by publishers, and the right side are user controls\n-Meebo is a light Javascript code that equates to about a single Like button and can be integrated in a couple of days\n-Doesn’t slow down your site, always above the fold and appear to every user on every browser\n-Once integrated, it can be entirely editor controlled from the Cloud using the Dashboard\n-Our DNA is first and foremost user focus: We take input from across the board – Users, Industry partners, Press – through research, social media, etc. and reflect quickly to our product\n\n
- Notes: \nDrive newsletter subscriptions\n\n
- Notes:\n-Content modules were clicked on 10x more than social modules --> this meant users want more content --> so we focused on content placements, content notifications, and recommendations\n\n
- Notes:\nRe-purpose offline content and drive online video views\n\n
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- Notes:\n-Notifications: great content discovery mechanism, two ways to do it Editor Notifications, RSS Feed Notifications\n-2-8% of daily uniques are clicking\n-This RSS notification is low touch, designed to work while you sleep: one time integration, new story pops up in Bar automatically\n-Editor Notification: if you can staff an editor or social m intern, just use the Dashboard to push custom content like contests or promotions\n\n
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- Notes:\n-The past Meebo Bar was subtle and designed to live in the browser \n-New Bar is noticeable, sleek, transparent, designed to be utilized\n-Today the Bar is less hidden as it enhances sites, fits in the sites \n\n
- Notes:\n-The past Meebo Bar was subtle and designed to live in the browser \n-New Bar is noticeable, sleek, transparent, designed to be utilized\n-Today the Bar is less hidden as it enhances sites, fits in the sites \n\n
- Notes:\n-The past Meebo Bar was subtle and designed to live in the browser \n-New Bar is noticeable, sleek, transparent, designed to be utilized\n-Today the Bar is less hidden as it enhances sites, fits in the sites \n\n
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- Notes:\n-Online ad models are broken, 1/3 of ad impressions are not seen, brands are still searching for better ways to story-tell \n- More than 38% of display ads in December 2011 were either not in-view at all to their intended user or in-view for less than half a second, the standard time accepted for an ad view, according to a February 2012 report from AdSafe.\n\n
- Notes:\n-Online ad models are broken, 1/3 of ad impressions are not seen, brands are still searching for better ways to story-tell \n- More than 38% of display ads in December 2011 were either not in-view at all to their intended user or in-view for less than half a second, the standard time accepted for an ad view, according to a February 2012 report from AdSafe.\n\n
- Notes:\n-Online ad models are broken, 1/3 of ad impressions are not seen, brands are still searching for better ways to story-tell \n- More than 38% of display ads in December 2011 were either not in-view at all to their intended user or in-view for less than half a second, the standard time accepted for an ad view, according to a February 2012 report from AdSafe.\n\n