Belfius has a long-term profit strategy focused on maintaining a sound risk profile and strong balance sheet. It aims to diversify revenue through sustainable growth across its integrated banking and insurance segments serving all parts of the Belgian economy. Belfius pursues customer satisfaction through an omni-channel strategy and entrepreneurial sales force providing added value advice. This strategy, combined with strong brand positioning and authentic values, supports solid profitability and a strong solvency ratio, allowing Belfius to provide attractive long-term dividends to shareholders.

1. The relevance of
a long-term profit strategy
Marc Raisière
CEO Belfius

2. Belfius’ long-term model and profit strategy
SOUND RISK PROFILE
& STRONG BALANCE SHEET
REVENUE DIVERSIFICATION
& SUSTAINABLE GROWTH
RISK
MANAGEMENT
Technical expertise
INTEGRATEDBANK-INSURER
ANCHOREDINALL SEGMENTSOFTHEBELGIANECONOMY
Historicalfocus on Retail& Public
Diversificationtowards Private,Wealth, Business and Corporate
CUSTOMERSATISFACTION
DRIVEN BYOMNI-CHANNELSTRATEGY
Higher customer interactionbased on Data, Digital& Marketing
Entrepreneurial (self-employed)sales force focused on added value advice
Strong brand underpinning distinctpositioning
AUTHENTICBELFIUSVALUES
SOLID PROFIT CAPACITY & STRONG SOLVENCY
SUPPORTING LONG-TERM ATTRACTIVE DIVIDEND
EFFICIENCY
GAINS
FINANCIAL
MANAGEMENT
Technical expertise

3. Results 2017
3
€606 million
> €600 million
annual net result
15,9%
Basel III CET
Ratio
“Fully Loaded”
> 13%
93%
> 90%
employee
satisfaction
58,1%
Cost- income
ratio Franchise
< 60%
95,87%
95%
customer
satisfaction
€30,3 billion
€60 billion of
investments
in the Belgian
economy
(2016-2020)
219%
Solvency II
Ratio
> 200%
dividend
of €363
million
Creating
shareholder
value

4. 2018
Amongst the strongest financial
bank and insurance groups in
Europe
2012
Unique integrated company model
Strong net result
121.000 new clients in S1 2018
Leadership in digital
transformation with 1,2 million
mobile clients active every day
Ready for an IPO

5. Belfius has a valuable bancassurance franchise within Belgium, with
particular strength and a leading position in municipal lending
Very good first impressions. Think the profile / equity story will be
appealing to investors
Overall, really useful day for the Analysts with an impressive performance
from the management team with lots of energy, belief and insight into the
business
A very good start: management was adequately prepared and came across
well, with no major areas of concern or apparent hickups in the presentations
and explanations
Positive feedback on analyst presentation

6. Ambition 2025
Belfius will become
a loved brand
for all the pillars of the
Belgian economy

7. Benchmarking with financial peers for financial KPI
Benchmarking with GAFA for operation KPI
Focus for the future
Operational end-to-end eficiency
Sustainable growth in all segments (retail, public & social,
private, wealth, business, corporate) for banking and insurance
Go beyond finance: ecosystems, national and international
with The Studio

8. What makes the difference?
Means
People
 Digital
 Innovation
 Belief in Belgian talent
 Values

9. CUSTOMER ORIENTED
Values
TRANSPARENCY
CHALLENGING
COMMITMENT
ENTREPRENEURSHIP
AUTHENTICITY

10. Confidence in the future