2. 1) How Can We Access All The Data That You Have?
2) How Can I Advertise With Foursquare If I Don’t Have A Physical
or Retail Footprint?
3) How Can We Expand Our Reach With Foursquare?
4) How Do We Work With You Utilizing The Existing IAB Assets We
Already Have ?
QUESTIONS WE’VE BEEN HEARING
3. USER CHECK-IN DATA
Aggregate target data
based on physically going
to a place or event.
DSP PARTNER
Finding Foursquare users
outside of the Foursquare
app experience.
DIGITAL INVENTORY
Check-In Retargeting drives
better digital ad performance
(Display, Video, FBX)
FOURSQUARE DATA & THE BROADER WEB
Check-In Retargeting Makes Foursquare Behavior Data Actionable
4. Arts &
Entertainment
Colleges &
Universities
Food Great Outdoors Nightlife Spots
Professional &
Other Places
Residences
Shops &
Services
Travel Spots
Museums
Music Venues
Stadiums
Academic
Buildings
College Quad
College Stadiums
Beaches
Scenic Lookouts
Ski Areas
Bars
Beer Gardens
Music Venues
Convention
Centers
Offices
Libraries
Clothing Stores
Food & Drink
Shops
Drugstores or
Pharmacies
Airports
General Travel
Hotels
Planetariums
Jazz Clubs
Soccer Stadiums
College History
Buildings
College Track
Snack Places
Dumpling
Restaurants
BBQ Joints
Surf Sports
Apres Ski Bars
Karaoke Bars
Rock Clubs
Meetings
Rooms
Homes
Apartments /
Condos
Shoe Stores
Wine Shops
Airport
Terminals
Roof Decks
Category
Example Sub
Category
Example
Venue Type
A DIGITAL TAXONOMY OF THE WORLD
First-Party Places Data Become Markers for Digital Targeting
3.5 BLN CHECK-INS30MM USERS
5. SAMPLE CHECK-IN RETARGETING PERSONAS
Combination of Our Data Set Expertise & Your Consumer Insight
BUSINESS TRAVELER
Mobility Is The Key to Their Professional & Personal Life
DEMOGRAPHICS:
Male & Female, 25+
CHECK-IN MARKERS:
Checked-in at airport, rental car location, or hotel twice in the last 90 days
MOBILE MASS MARKET MOM
Head of Household Procurement & Family CFO
DEMOGRAPHICS:
Female, 25-54
CHECK-IN MARKERS:
Checked-in at a school, park or kid’s movie in the last 180 days
Checked-in to a retail location in the last 30 days
LUXURY AFFINITY
They Like The Finer Things & Have The Money to Spend on Fun
DEMOGRAPHICS:
Male & Female, 25-54
CHECK-IN MARKERS:
Checked-in at high end retail or boutique shopping twice in the last month
Checked-in at a resort once in the last year
6. TRACKING, METRICS AND REPORTING
Foursquare Will Map Offering to Wired Web Industry Standards
THIRD PARTY PIXEL TRACKING
VERIFIED BRAND SAFE PLACEMENT
FULL PERFORMANCE REPORTING & ANALYTICS
IAB STANDARD FORMATS (NO EXTRA WORK)
7. WHAT WE’RE LOOKING FOR TODAY
1) Current Client With Identifiable Planning Target
2) Existing Creative & Brand Objective Goals Established
3) Budget of $50-75K
4) Mutually Share Campaign Learnings
9. NEW PRODUCT: POST CHECK-IN
TARGETING BASED ON CURRENT ACTIVITY (IN-APP)
10. POST CHECK-IN DETAILS
Beta will launch in late June / earlyJuly
Pricing: CPC
Units: IAB, Static
Creative Requirement: Strong call to action will be
required as the algorithm will monitor performance
based on user interaction with ads (clicks) to ensure
messaging is relevant
