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Similaire à Foursquares plan-to-woo-advertisers 04-29-13
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Foursquares plan-to-woo-advertisers 04-29-13
- 2. 1) How Can We Access All The Data That You Have? 2) How Can I Advertise With Foursquare If I Don’t Have A Physical or Retail Footprint? 3) How Can We Expand Our Reach With Foursquare? 4) How Do We Work With You Utilizing The Existing IAB Assets We Already Have ? QUESTIONS WE’VE BEEN HEARING
- 3. USER CHECK-IN DATA Aggregate target data based on physically going to a place or event. DSP PARTNER Finding Foursquare users outside of the Foursquare app experience. DIGITAL INVENTORY Check-In Retargeting drives better digital ad performance (Display, Video, FBX) FOURSQUARE DATA & THE BROADER WEB Check-In Retargeting Makes Foursquare Behavior Data Actionable
- 4. Arts & Entertainment Colleges & Universities Food Great Outdoors Nightlife Spots Professional & Other Places Residences Shops & Services Travel Spots Museums Music Venues Stadiums Academic Buildings College Quad College Stadiums Beaches Scenic Lookouts Ski Areas Bars Beer Gardens Music Venues Convention Centers Offices Libraries Clothing Stores Food & Drink Shops Drugstores or Pharmacies Airports General Travel Hotels Planetariums Jazz Clubs Soccer Stadiums College History Buildings College Track Snack Places Dumpling Restaurants BBQ Joints Surf Sports Apres Ski Bars Karaoke Bars Rock Clubs Meetings Rooms Homes Apartments / Condos Shoe Stores Wine Shops Airport Terminals Roof Decks Category Example Sub Category Example Venue Type A DIGITAL TAXONOMY OF THE WORLD First-Party Places Data Become Markers for Digital Targeting 3.5 BLN CHECK-INS30MM USERS
- 5. SAMPLE CHECK-IN RETARGETING PERSONAS Combination of Our Data Set Expertise & Your Consumer Insight BUSINESS TRAVELER Mobility Is The Key to Their Professional & Personal Life DEMOGRAPHICS: Male & Female, 25+ CHECK-IN MARKERS: Checked-in at airport, rental car location, or hotel twice in the last 90 days MOBILE MASS MARKET MOM Head of Household Procurement & Family CFO DEMOGRAPHICS: Female, 25-54 CHECK-IN MARKERS: Checked-in at a school, park or kid’s movie in the last 180 days Checked-in to a retail location in the last 30 days LUXURY AFFINITY They Like The Finer Things & Have The Money to Spend on Fun DEMOGRAPHICS: Male & Female, 25-54 CHECK-IN MARKERS: Checked-in at high end retail or boutique shopping twice in the last month Checked-in at a resort once in the last year
- 6. TRACKING, METRICS AND REPORTING Foursquare Will Map Offering to Wired Web Industry Standards THIRD PARTY PIXEL TRACKING VERIFIED BRAND SAFE PLACEMENT FULL PERFORMANCE REPORTING & ANALYTICS IAB STANDARD FORMATS (NO EXTRA WORK)
- 7. WHAT WE’RE LOOKING FOR TODAY 1) Current Client With Identifiable Planning Target 2) Existing Creative & Brand Objective Goals Established 3) Budget of $50-75K 4) Mutually Share Campaign Learnings
- 8. POST CHECK-IN UNITS Available June
- 9. NEW PRODUCT: POST CHECK-IN TARGETING BASED ON CURRENT ACTIVITY (IN-APP)
- 10. POST CHECK-IN DETAILS Beta will launch in late June / earlyJuly Pricing: CPC Units: IAB, Static Creative Requirement: Strong call to action will be required as the algorithm will monitor performance based on user interaction with ads (clicks) to ensure messaging is relevant