This slide gives the complete view how and in which way consumer behaviour influenced & which are the responsible factor

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2. Tata Steel used steel junction to encourage
consumers to go steel shopping and to
develop deeper understanding of individual
and household customers.

4. Consumer buyer behavior
It refers to the buying behavior of consumers/
individuals and households who buy goods
and services for personal consumption

6. .
Cultural Factors
Social Factors
Personal Factors

8. Culture
It is the fundamental determinant of a
person’s wants and behaviors acquired
through socialization processes with family
and other key institutions.

11. Subcultures
These are groups of people within a culture with
shared value systems based on common life
experiences and situations
• Bengalis
• Gujaratis
• Punjabis

13. . Nationalities
Religions
Racial groups
Geographic regions

14. .
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Upper uppers
Lower uppers
Upper middles
Middle class
Working class
Upper lowers
Lower lowers

15. .
.
Reference
Family
groups
Social
Statuses
roles

16. .
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Primary groups
Secondary groups
Aspirational groups

20. • Family is the most important consumer‐
buying organization in society

23. • The groups, family, clubs, and organizations
that a person belongs to define his/her social
role and status

24. .
.
What degree of status is
associated with various
occupational roles?

25. .
. Age
Self- Life cycle
concept stage
Lifestyle Occupation
Values Wealth
Personality

26. • Age and life-cycle stage
• RBC Royal Band stages
– Youth: younger than 18
– Getting started: 18–35
– Builders: 35–50
– Accumulators: 50–60
– Preservers: over 60

29. • Lifestyle is a person’s pattern of living as
expressed in his or her psychographics
• Marketer measures consumer’s AIOs
(activities, interests, opinions) to capture
information about a person’s pattern of acting
and interacting in the environment

32. .
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