10. Why
Marketing Biz-Dev Produkt Sales Development
Conversion
p!
t!
i!
m!
i!
z!
a!
t!
i!
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n
SEO
Product Market
Fit
AB-TestingMvp
R
etention
Analytics
Big Data
Small Data
Apps & Stores
Nativ vs Web Storytelling
Buzzwords
11. Why
• Because i think the (online) marketing events/
conferences, start up conventions, … are all way
too far in the comfort zone.
• I’m not the only one.
• We must do better!
• Which should be easy …..
The truth no matter what!
13. Agenda
• Intro and Orga Stuff - Franz Enzenhofer - 5 min
• Christof Hinterplattner - CEO at netdoktor.at & Digital-Head at
Heute.at-Network - "lessons learnt building a digital media house
from scratch”
• Short Pizza is here break of about 10 minutes.
• Franz Enzenhofer - Masterchief www.fullstackoptimization.com -
"Lateral Problem Solving"
• Nicholas Trieb - COO Tourradar - “Activation to Retention to Revenue"
• Brigitte Schögler - Marketing Managerin www.wogibtswas.at -
Marketing for Growth
14. Format
• 20 to 25 min per talk. 5 to 10 min questions. 30 min max. 5 min
break
• Some german, some english!
• There must be questions.
• If nobody asks a question, i will pick the person which looks the
most uncomfortable, and he/she must ask a question. I mean it!
• This is not another feel good marketing “event”.
• No networking
15. Sponsor
• They are a Co-Working Space
• They are cool.
• Check them out.
• http://www.stockwerk.co.at/
17. One more thing
• Smoking kills!
• It really does!
• But I think you know this already.
• If you go outside for a smoke, please be quiet
(no party) as the neighbours could start trouble
for this awesome co-working space.
21. Franz Enzenhofer
• masterchief full stack optimization
• the SEO agency to end all SEO
agencie
• orga. viennajs - austrias biggest (and
best) dev. meetup
22. WARNING
This is an alpha talk! (Think “minimal viable product” for talks)
Also: Denglisch / Germisch
54. But hey, why are we even in
trouble in the first place?
• We have been right all the time!
• Until…
55. the mind
• Our mind is a self maximising patter making
system.
• In such a system information available at any
moment is always arranged in the best (most
stable) way.
• The sequence of arrival of information
determines the way it is to be arranged.
56. • The sequence of arrival of information
determines the way it is to be arranged. !
• “Old” Information becomes a model of thought!
• -> at some point we make less than the best
possible use of the available situation.
• We get stuck!
58. how? to act upon
• a/b testing
• multivariant testing
• (google) analytics
• big data
• user studies
• crazy egg
• sombody with prior
different experience
• SEM tests
• landingpage tests
• whole site testing
• product tests
• test campaings
• market research
60. Decision making
• Data driven decision making!
• Insight driven decision making!
• Insights should be driven by data!
61. How!
• 1) Always start with hard, cold,
unforgiving data!
• It’s a great way to get rid of “personalities”!
• There is no inconclusive data!
• Data is just data!
• The conclusions are all ours.
65. 3) it’s the best
• Treat the new information as something great!
• Make is sound (comically) positive!
• Speculate what this means with the deep
unquestioned understanding that everything is
and always will be awesome!
• Make (absurdly) positive assumptions!
66. 4) be cautious
• everything is crap now!
• see only the negative side!
• the glass is not half full, it’s empty
• and broken
• and was ugly all the time anyway!
67. 5) creativity
• What would you do if you have unlimited money?
• What would you do if you have unlimited time?
• What would you do if you have unlimited resources?
• What would you do if you could start from a blank?
• What would you do, just because?!
• X Alternatives, no matter what! (x>2)!
• Are the resources really the bottleneck?
68. 6) act
• act on the insights that 1 to 5 gave you
• going with the obvious choice is an option, but
only after considering alternatives.
• non action is an option, but only if it is an active
choice.
69. 7) make it a process
• or an institution
• or a requirement
• because: getting stuck sucks much more than
having another process!