1. The document outlines the steps an agency would take to audit a website for search engine optimization. This includes checking indexed pages, URLs, code errors, landing pages, competitors, on-page content, backlinks, social media presence, and analytics. 2. As part of the audit, the agency will analyze keyword efficiency, spam issues, page speeds, assigned keywords, competitors' strategies, the backlink profile, and social media impact. 3. The agency will provide recommendations on fixes and optimizations needed across the website to improve search engine rankings and drive more traffic.