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Similaire à "Social shopping: Moving beyond group buying to delight and incentive", Lynn Teo @ Frontiers of Interaction 2011 (20)
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"Social shopping: Moving beyond group buying to delight and incentive", Lynn Teo @ Frontiers of Interaction 2011
- 1. Social shopping
beyond group buying to delighting and incentivizing
© 2010 AKQA Inc. Confidential & Proprietary 1
- 2. Creative Director
Head of User Experience, AKQA
@Lynn_Teo
© 2010 AKQA Inc. Confidential & Proprietary 2
- 4. ©2010 AKQA - Con dential and proprietary. All rights reserved.
© 2010 AKQA Inc. Confidential & Proprietary 4
- 6. Stop.
Look.
© 2010 AKQA Inc. Confidential & Proprietary 6
- 7. Stop.
Look.
Listen.
© 2010 AKQA Inc. Confidential & Proprietary 6
- 8. ©2010 AKQA - Con dential and proprietary. All rights reserved.
© 2010 AKQA Inc. Confidential & Proprietary 7
- 9. ©2010 AKQA - Con dential and proprietary. All rights reserved.
© 2010 AKQA Inc. Confidential & Proprietary 8
- 10. ©2010 AKQA - Con dential and proprietary. All rights reserved.
© 2010 AKQA Inc. Confidential & Proprietary 9
- 12. Social
Commerce
Media
©2011 AKQA - Con dential and proprietary. All rights reserved.
- 13. Social
Commerce
Media
©2011 AKQA - Con dential and proprietary. All rights reserved.
- 14. Bring shopping where people connect
©2010 AKQA - Con dential and proprietary. All rights reserved.
- 19. Use interviews or eldwork to
uncover what consumer behaviors
are inherent in shopping
© 2010 AKQA Inc. Confidential & Proprietary 3
- 25. nd others with same style
© 2010 AKQA Inc. Confidential & Proprietary 21
- 33. re ection of self
© 2010 AKQA Inc. Confidential & Proprietary 28
- 37. ©2010 AKQA - Con dential and proprietary. All rights reserved.
© 2010 AKQA Inc. Confidential & Proprietary 31
- 38. ©2010 AKQA - Con dential and proprietary. All rights reserved.
© 2010 AKQA Inc. Confidential & Proprietary 32
- 39. ©2010 AKQA - Con dential and proprietary. All rights reserved.
© 2010 AKQA Inc. Confidential & Proprietary 33
- 40. ©2010 AKQA - Con dential and proprietary. All rights reserved.
© 2010 AKQA Inc. Confidential & Proprietary 34
- 41. ©2010 AKQA - Con dential and proprietary. All rights reserved.
© 2010 AKQA Inc. Confidential & Proprietary 35
- 42. Stop.
Look.
Listen.
© 2010 AKQA Inc. Confidential & Proprietary 36
- 43. Stop.
Look.
Listen.
ink.
©2010 AKQA - Con dential and proprietary. All rights reserved.